Picture yourself with a bow and quiver full of arrows. You aim at one of the five circles or rings on your target that graduate inward from WHITE to BLACK to BLUE to RED and finally, YELLOW.
The biggest outer circle is WHITE and directly surrounds the smaller BLACK ring closer to the middle. (Please refer to the picture to the left to see the five colored rings).
The BLACK circle surrounds a smaller BLUE circle, which in turn, surrounds an even smaller RED circle. That RED circle surrounds the fifth circle which is YELLOW and in the center of the target known as the “bull’s-eye.”
Why am I telling you this?
I’m telling you this because it is a useful analogy of how your prospects take aim at your marketing offers, whether they want to become first-time customers or multi-buyers.
The way I see it, the WHITE outermost ring represents your “get-to-know-you” offer such as a free Teleseminar, eBook, audio eCourse or video.
This is your opt-in email offer. To continue the analogy, it is that defining moment when a new prospect has successfully hit your target by aiming and shooting their imaginary arrow at your outermost WHITE circle.
“Outer Circle Marketing” is Time-Tested: Please realize that what I’m talking about here is not just another clever marketing analogy that’s untested. It is tested and it is time-proven.
OCM = “Outer Circle Marketing” and that’s also the formal name I’ve given to this new breakthrough strategy. If you want to experience it first hand, join my AskAlexToday Teleseminars scheduled on the first Thursday of each month.
I’ve utilized OCM for the past 2 years with [Read more...]
Pop Quiz: Of the many advertising formulas around, which one has been time-proven for over 100 years and involves only 4 simple steps?
I often enjoy cold pizza the “morning after” more than the piping hot version the night before :-)
The “BIG IDEA” Whose Time Has Come
The truth is, I only look for strategic alliance partners who believe that difficult tasks can be done immediately and seemingly impossible tasks take a little longer ;-)
The VSU Story: In the Spring of 2008, a strategic alliance partner of mine, who also shares the impossiblity premise above, chose me to help her execute a BIG IDEA. It was truly an idea “whose time had come” and one we had both independently thought about many years earlier.
The BIG IDEA was to find and secure a new and sustainable distance learning channel to teach micro- entrepreneurs (0 – 10 employees) how to boost their productivity and profits with practical, duplicable and low-cost tactics that are easy-to-implement regardless of economic conditions.
Deb Shaw is that strategic alliance partner and co-founder of VSU. For her, the BIG IDEA meant to democratize business intelligence and make marketing best practices available to all entrepreneurs … without having any bias to their ethnicity, creed or socio-economic status.
For me, the BIG IDEA meant [Read more...]