“Never invent, always improve.”

This four-word sentence is indelibly etched in my mind right now. I also have that quote framed and hanging on the wall of my home office.

The marketing philosophy of choosing improvement over invention has generated millions of dollars for my info publishing business and my students’ businesses.

Although the idea of becoming an “Improver” is not as sexy as being known as an “Inventor,” it is improvement, not invention, that has generated billions for some of the most renowned Thought Leaders in history. Ironically, many of these folks have been inaccurately dubbed as “Inventors.”

Here’s one example: Nikola Tesla invented the modern alternating current electric power (AC) systems. Thomas Edison improved it. Telsa died broke. Edison died a millionaire.

Here’s another: Charles Haanel is the true (more…)

Christine Kloser

Listen to Virtual Book Tour… Christine has been an entrepreneur since 1991, when she knew the moment she received her first check directly from a client, that an entrepreneurial lifestyle was the only option for her. Having faced the ups and downs of 17 years of business

ownership (including near bankruptcy) she has come out ahead.  And, now dedicates her work to helping other entrepreneurs avoid the pitfalls she made by teaching them how to blend passion and purpose with bottom-line profit.

During this 1-hour Virtual Book Tour, Christine reveals the story behind her book, The Freedom Formula. The book’s promise is “How To Put Soul In Your Business And Money In Your Bank”.

Click here to add this book to your library.

Facts or fiction?  That’s the question that accompanies this recent email I got from a friend. Maybe you’ve seen it, maybe you haven’t … but I thought it was worth passing along :-)

These should probably be taped to your bathroom mirror where you can read it every day. You may not realize it, but the original ”sender” claimed that these are 100% true.
 
1) There are at least 2 people in this world that you would die for.
 
2) At least 15 people in this world love you in some way.
 
3) The only reason anyone would ever hate you is because (more…)

Mark MacKenzie

Listen to Virtual Book Tour… Mark MacKenzie is the owner of Mark MacKenzie Real Estate Planning, a Phoenix, Arizona, based real estate brokerage that specializes in providing their clients vital real estate

related information from around the world and within their communities. This information allows those clients to make better informed decisions when making investments.

During this 1-hour Virtual Book Tour, Mark reveals the story behind his book, Marketopoly. The book’s promise is “The Definitive Guide to Beating The Real Estate Recession and Winning at The Game of Investment Real Estate”.

Click here to add this book to your library.

Carolyn Ellis

Listen to Virtual Book Tour… Carolyn Ellis is the author of the award-winning The 7 Pitfalls of Single Parenting. With 50% of marriages ending in divorce and 1 in 3 Americans part of a blended family, this simple yet powerful handbook will help families experiencing divorce. She founded ThriveAfterDivorce.com to provide success strategies and resources to separated and divorced individuals.

During this 1-hour Virtual Book Tour, Carolyn reveals the story behind her book, The 7 Pitfalls of Single Parenting. The book’s promise is “What to Avoid to Help Your Children Thrive after Divorce”.

Click here to add this book to your library.

Watch Now:

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November 20th, 2002 was an important day for me.

On that evening, I drove into the Book Passage (bookstore) parking lot in Corte Madera, CA and I met Al and Tipper Gore during their live “physical” book signing. I was shocked when I discovered that they only sold a few hundred books. I knew there had to be a better way.

The better way to sell books or info products is a Virtual Book Tour … which has been the topic of this video blog and my 4-module series.

Since 2002, I’ve conducted nearly a hundred Virtual Book Tours (”VBTs”). And today, I charge almost $5K to interview authors (for 60 minutes) and mail my online list on their behalf.

If you’re reading this before June 5th at 6pm Pacific (9pm Eastern), that evening I’m hosting a live Preview Call for my VBT teleseries and I want you to attend.

If you register before the dealine, you’ll save $79 on your tuition as a result of reading this blog post with this Discount Code: gabe1025.

Click here to get the full story if you missed the deadline.

Listen Now:

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If you want to burn your brand into minds of your students or customers … then I encourage you to begin thinking about creating your own marketing “lexicon” (vocabulary) in order to develop your own Glossary of Terms.

By so doing, you’ll automatically create your own vocabulary or language that instantly and automatically separates you from your competitors or rivals. Yet most info marketers fail to see the power of developing their own marketing lexicon.

But once you create a new vocabulary to amplify your marketing message (Tim Ferriss does with his 4-Hour Work Week blog and book), you almost instantly become an expert by “defining” your ideas.

Resource: www.AlexMandossianToday.com/glossary

Glossary: A “lexicon” is the mental vocabulary in another person’s mind for a specific language, social class, field, industry or glossary that communicates, organizes and pre-defines new ideas or concepts.

…or your book idea or your information product!

If you are an author (or Infopreneur) with a published book, book idea or forthcoming info product launch, then you need to “blog” about it.

If you are a published author, blog from your book. Remember, Alex says you don’t make money writing your book, you make money explaining your book.

If you are an author with an idea for a book, blog about your book. Start creating buzz about it before it’s even published. AND - ask your readers for their ideas and opinions.

You never know what you might hear :-)

You will learn a whole lot more about this blogging strategy on this year’s Virtual Book Tour Systems with Alex Mandossian. Watch for an announcement about the preview call on June 5^th.

Kent Healy and Jack Canfield

Listen to Virtual Book Tour… Kent Healy (San Clemente, CA) started his first business at age 15 and by 17 began writing his first book, Cool Stuff They Should Teach in School.

The success of this book and speaking engagements has made Kent one of the most popular and sought after young experts on the topic of success.

Jack Canfield is an American motivational speaker and author. He is best known as the co-creator of the “Chicken Soup for the Soul” book series, which currently has over 124 titles and 100 million copies in print in over 47 languages.

During this 1-hour Virtual Book Tour, Jack and Kent reveal the story behind their book, The Success Principles for Teens. The book’s promise alone is worth listening to this Virtual Book Tour!

Click here to add this book to your library.

If you are an author or an author-to-be, and want to sell more books with less effort then I have four words for you -

articles about…

articles from…

When you write articles about the topic of your book and create articles from your book, you can create an endless wave of prospects you would never have reached otherwise.

You will learn much more about this strategy on this year’s Virtual Book Tour Systems with Alex Mandossian. Be on the lookout for the opening of registration and the preview call on June 5^th.