Gary Ryan Blair

Listen to the Replay…

During this 60-minute Virtual Book Tour, Gary reveals why “every detail counts” and why goals count and why vision counts… basically, why “EVERYTHING” counts.

He also talks about sections of his book such as Joy, Diversity, Failure, Quality, Rewards, Focus and Commitment… just to name a few.

Click here to add this book to your library.

Benjamin Levy

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During this 60-minute Virtual Book Tour you’ll discover why Benjamin feels that his new book is for anyone, even if they have a bad memory.

He also review his time-proven techniques on how to remember names, why it matters and his F.A.C.E. method of boosting your memory!

Click here to add this book to your library.

Dave Crenshaw

Listen to the Replay…

During this 60-minute Virtual Book Tour, Dave
reveals why "multi-tasking" is a destructive
force to anyone’s workday and how to avoid it.

He also talks about sections of his book such as, "The Lie," "The Exercise,"
"The Truth" and the "The Deal"… just to name a few.

Click here to add this book to your library.

Garrett Pierson

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During this 60-minute Virtual Book Tour, Garrett reveals why he feels that “failure is the key to success.”

He also talks about his unique concept of “building social equity” online and offline.If you want more success in your life so you claim victory for your life, business and soul, listen to this exceptional VBT.

Click here to add this book to your library.

MaryEllen Tribby

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During this 70-minute Virtual Book Tour, she talks about a few of the 12 easy ways (marketing channels) to add “six-figures” (maybe even seven-figures) to the bottom line of your business.

Click here to get the full story on the bookinar series!

This book is a must-read and belongs in EVERY marketing library, and if you invest in two or more books now, you’ll also get $100 discount on our 5-module bookinar tele-series!

Click here to add this book to your library.

Roxanne Emmerich

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During this 60-minute Virtual Book Tour, she talks about her central premise in business that companies can only grow when their people grow. Roxanne is a 20-year management consultant and 3-time Entrepreneur of the Year winner.

As you listen to this VBT, pay close attention to her “Kick-Butt, Kick-Off” strategy because it will help you create immediate culture shifts with your people. It doesn’t matter if you operate a “virtual company” or a traditional “brick and mortar” business, Roxanne’s time-proven strategies work!

Click here to add this book to your library.

Paul McCormick

Listen to the Replay…

During this 60-minute Virtual Book Tour, Paul talks about why it’s important to stop loving money, to realize that money is just an idea, to focus on desire and not on money, as well as his other principles of his millionaire formula.

Consider these two questions he asks: “Where will you be 3 years from now? Will you be sleepwalking through your ordinary life, or will you have awakened to an extraordinary world of extraordinary possibilities? Listen in for the answer.

Click here to add this book to your library.

Lisa Nichols

Listen to the Replay…

During this 55-minute Virtual Book Tour, Lisa talks about her appearances on Oprah and the 9 Steps she has learned to overcome ANY obstacle and living a life you love.

If you’re willing to accept your imperfections and discover how to fill your important place in the world, Lisa invites you to become one of her “No Matter What” ambassadors.

Click here to add this book to your library.

Lise Janelle

Listen to the Replay…

During this 55-minute Virtual Book Tour, Lise reveals why a conversation with your hearts is the single most important step for an inspiring fulfilling life.

She also shows you why anything you do not love you will either become or create. In less than one hour, you’ll discover the 3 steps to heal the connection with your own heart and the hearts of others.

Click here to add this book to your library.

Here’s the heart of the matter: Whenever you send an email message to your list, to your friends or colleagues, they privately ask themselves these 2 critical questions before taking further action:

1)  WHO is this email from?

2)  WHAT is this email about?

Test this premise with yourself.  The next time you’re about to open-up and read email messages from your Inbox, what question(s) do you privately ask yourself before grabbing your mouse, clicking and reading them?

If you’re like most people I’ve surveyed, the answers are: WHO? and WHAT?

The WHO Question: Answering the WHO? question is easy because it involves the FROM LINE of your email messages.  I recommend that your FROM LINE never changes.  Here’s what mine looks like:

~ Alex Mandossian ~

Specifically, I put a tilda (“~”), then a space, then my first name, then a another space then my last name, then another space, then a second tilda.

That’s it.

I never change my FROM LINE because doing so may create more work for me or my team responding to aggressive spam filtering services like Spam Arrest that often block email communications if you change your FROM LINE.

Key Point: The reason I utilize the tilda (“~”) sign before my name is because it often puts my email message at the top of the daily emails received by my recipients.

Most email programs sort alphabetically and give the “~” a higher alphabetical ranking than even if your name starting with “A” like mine ;-)

The WHAT Question: Answering the WHAT? question is not as easy because it involves writing the SUBJECT LINE messages that will get opened.  Unlike your FROM LINE, it makes sense to change and constantly test your SUBJECT LINE copy until you find the winners.

The SUBJECT LINES that work best for me are brief (7 words or less) and create curiosity.  Here are 7 winners that have good pulling-power:

1. This ONE is for you…
2. Your presence is requested…
3. Have you seen this?
4. Will you say “YES” to this?
5. This is about our appointment…
6. It’s not your fault…
7. Who’s to blame for this?

I don’t make any claims with my SUBJECT LINE copy because I feel the one and only job of your SUBJECT LINE is to amplify the curiosity in your recipient’s mind so they open, read and click the link in the body of your email message.

The purpose of your email FROM LINE is to motivate and influence your recipients to read your SUBJECT LINE.  The purpose of your SUBJECT LINE is to persuade and inspire your recipients to read the BODY COPY of your emails.

It’s that simple.

What To Do Now: First, I want you to decide on what your FROM LINE will look like for all of your email communications.  Once you make this decision, always keep your FROM LINE the same and never change it.

I recommend utilizing the tildas or asterisks or dashes (~”or * or -) so you get top alpha-numerical priority inside your recipient’s inbox.  Here are a few examples:

* Jane Doe *

~ Jane Doe ~

- Jane Doe -

Second, I want you to become a student of winning SUBJECT LINE copy.  This skill comes from testing.  Keep a swipe file of SUBJECT LINES that elicited your curiosity.  (Again, curiosity is what you want your SUBJECT LINES to elicit).

I gave you a few of my winning SUBJECT LINES in this post and it also makes sense to become a student of what makes good SUBJECT LINES great.

Click here to read David Ward’s seven suggestions.

Click here to get four additional suggestions from Judith Nemes.

If you’ve ever written winning SUBJECT LINE, please share it here in the Reply section of this post.  Your courtesy will be most appreciated.