Rediscover the Social Media Revolution (Part 2)
Is Social Media still a fad?
Or is it the biggest shift since the Industrial Revolution?
We are definitely in the Generation Now and you have to be oblivious to believe that Social Media is not the new precedent in marketing.
Click here to watch a video about critical statistics from Socialnomics.
Here are 37 additional facts that may influence your opinion…
- By 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network
- Social Media has overtaken porn as the #1 activity on the Web
- One out of eight couples married in the U.S. last year met via social media
- Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months
- If Facebook were a country it would be the world’s 4th largest between the United States and Indonesia (more…)
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What Is An “Engaged” Entrepreneur?
Entrepreneurship is binary. That means you’re either engaged in growing your business, or you’re disengaged. There is no in-between.
According to my colleague Greg Habstritt, if you’re a disengaged entrepreneur, then you’re probably exhausted. And as an exhausted entrepreneur you probably face each day living into activities that are draining and unproductive.
The reason I bring it up is because if you want more money, more clients and more time-off from your business, then becoming an engaged entrepreneur means saying “No” more often.
Engaged entrepreneurs say “Yes” only to those daily activities, joint venture partners, seminars and educational products that are relevant to their immediate growth needs.
It’s never too late to surround yourself with engaged entrepreneurs and on June 4th – 6th, I’m co-hosting an event in Calgary, Alberta, Canada (founded by Greg Habstritt) that celebrates engaged entrepreneurs.
If you’re reading this post in time and it makes sense for you to say “Yes” (and you’re willing to say “No” to whatever you had planned that weekend) then click here to watch an important video I prepared for you and 11 other very special entrepreneurs.
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The 2010 “Viral Video” Swipe File Challenge
What are the key properties or elements that influence online videos to go viral?
I ask myself that question more often now that online video content (when paired with social media marketing) seems to be the fastest, easiest and least costly way to attract targeted website traffic.
Each day I consciously hunt for new videos that have lots of views, comments and “word-of-mouse” appeal … and then I add them to my growing viral video swipe file for 2010.
And that’s why I’m reaching out to you now because if you and other marketers are willing to submit videos that have truckloads of word-of-mouse appeal, together we’ll build a world-class viral video swipe file in 2010.
Want to hear more?
Why I’m Doing This: I believe that once we have a few dozen viral videos to review and analyze, we can more quickly and easily recognize certain patterns and properties that make video content go viral.
If you’re game, then share the links to videos you’ve seen or created that have lots of comments and views. Submit those link in the Reply/Comment section of this blog by Friday, May 7th.
Once I have over a dozen samples, I’ll host a (more…)
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Action Guides Accelerate Your Learning
If you teach at seminars, workshops and Inner Circle gatherings, then you want to take advantage of the power of the Action Guide principle.
Click here if you’re in a hurry to watch, comment and share the video.
I’m writing here from my own experience when I say, “Action Guides accelerate the learning of your students, clients, patients or customers!”
Do what it takes to invest your time and money to create and get Action Guides into the hands of your audiences and the watch your sales and profits will grow!
I give my students Action Guides even when there are thousands in the room such as Harv Eker’s Peak Potentials events. Click here to learn more about Peak Potentials and why their events have so much impact for lifelong learners.
If you attend seminars, then you already know how any speaker who takes the time, energy and makes the investment to put an Action Guide into your handswill boost and cement your retention on the content being taught.
At this point, you may be saying to yourself: (more…)
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The Google Alert You Never Got
On March 11th, I received an email alert from my buddy, Marc Harty who posts his PR Traffic tips on this blog.
His email was disturbing because it was in response to an an email he received from my about my Virtual Book Tour with another buddy of mine, Harvey Mackay.
Here’s what Marc wrote me:
Alex, I wanted to let you know this right away … Gmail doesn’t show URLs with initial caps as link. This changed happened recently. For a URL to be a link in Gmail it needs to contain: 1. the “www” and 2. all lowercase . Thought you should know.
Gee, thanks Marc … both my emails for Harvey Mackay were in the queue and sent, so I couldn’t anything about it and I did get over 500 people on that VBT to listen in … but I wonder how many more people could have listened if I was aware of the recent change.
If you’re scratching you head right now say “Huh?” to yourself, then do yourself a favor and watch a 2 min. 5 sec video posted by Frank Bauer. It’s the best explanation I’ve seen and he posted it back on Feb. 10th!
Click here for the video tutorial and please put a ton of comments on Frank’s blog and show him some love :-) Tell him I sent you. His “fluff-free” style of explaining the predicament that Google failed to announce is worth passing on.
What To Do Now: 1) Watch the VIDEO … 2) Comment and share … and as Frank says, 3) Have “an awesome day!”
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The Secret to Getting Traffic From Articles
Article Marketing is the number one source of free traffic on the Internet if you get your Resource Box right. Get this one wrong and you have wasted all your time. Get this one right and you have got it made!
What a Resource Box really is
Call it a Resource Box, Author Bio, etc., what it really is is your opportunity to create a compelling call to action for your reader.
Even though it is called an Author Bio, it is not the time for you to tell the reader all about you and convince them you are an expert. In fact, if you have not demonstrated that you are an expert in your article, it is way to late to try to do it now.
Even though it is an official Call to Action, I like to teach my students and members to use what I call “invitational language” in their Resource Box. Invitational language can be something as simple as “and now I would like to invite you to…” and then name the next action you would like them to take.
This is as opposed to something like “get this great new product now and all your problems will be solved by morning and if you don’t you will be broke forever!”
Sure I’ve exaggerated a bit, but not by much.
Here’s how to do it
You want the Resource Box to
(more…)
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The “Social Gathering Power” of Reunions
One of the most fundamental ways to stay united with your colleagues and friends is through the power of Reunions.
Unlike seminars or workshops, Reunion events are not episodic and thus create a greater sense of community and unity among the participants who attend.
(The picture on the upper left of this post is the SFO Marriott where I’m hosting my annual Teleseminarian Reunion this year – March 5th and 6th)
Click here if you’re in a big hurry and watch the video now.
If you’ve ever thought of hosting a conference, workshop or seminar, think instead of tapping into the continuity power of what a Reunion can bring to you and your tribe.
Reunions can be held weekly with professional networking groups like what BNI members do throughout the world, or monthly with private mastermind groups. They can even occur every 60 days such as CEO Space gatherings or annually such as my Teleseminarian Reunion … even every decade like high school reunions.
The time of year or frequency isn’t as important as the gathering power that Reunions create. When I say gathering power, I mean building the sense of belonging or feeling of unity espoused by the members of your community.
And whether those communities are twenty or two-thousand members strong, there are 3 key advantages that Reunions participants have over attending episodic workshops or seminars. These are the 3 unifying elements that espouse more social gathering power:
- Unique language or vocabulary
- Unique community or culture
- Unique facilitation or leadership
If you’re an entrepreneur, small business owner or (more…)
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How To Master Your “Little Voice” Inside
I have no idea if you and I have ever met, but I do feel I know these two things about you:
1) You have a “Little Voice” deep inside of you
2) That “Little Voice” doesn’t always support you
It doesn’t matter if your business is booming, or if it’s on life support, your “Little Voice” inside is typically the unseen force that drives you to success or failure in everything you do or don’t do.
Click here to see the Little Voice video if you’re in a hurry.
Let me explain: For the past three decades, my colleague Blair Singer has carefully studied, learned, taught and mastered the secret to winning the war between the ears in 30 seconds or less – and enjoy an extraordinary life.
Let me say that again so it really sinks in …”How to Win the War Between Your Ears in 30 seconds or Less – and Have an Extraordinary Life!” is the subtitle of Blair’s newest book, Little Voice Mastery.
His book’s subtitle is also the promise that he and I intend to keep if you, and nine of your friends, decide to join us for our Little Voice Bookinar Series that starts soon. What I’m talking about here is an unprecedented and remarkable Buy 1, Get 9 Free special offer!
So if you’re an entrepreneur, independent professional or (more…)
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Introducing the “Think – Play” Matrix
Where you end-up in the Think-Play Matrix determines the results you get in your personal and professional life.
Click here in you’re in a hurry to watch the video now.
This simple 4-quadrant model offers an interesting and fresh new perspective into the abundance vs. scarcity mindsets and I’ve chosen it as my topic of discussion on the evening of January 21st, during the Virtual Abundance Expo.
What Is The Think-Play Matrix? Picture an “X-Y Axis” that has a 4-quadrant grid inside it. The “X” axis that runs east and west represents the way you Think. It’s about the “inner game” of the thoughts driven by the head, or what you think about.
The “Y” axis that runs north and south represents the way you Play. It’s more about the “outer game” of what your heart inspires you to do , or how you play.
If the X-axis represents the head and the Y-axis represents the heart, then the 4 possible Think-Play combinations are: (more…)
