“Never invent, always improve.”

This four-word sentence is indelibly etched in my mind right now. I also have that quote framed and hanging on the wall of my home office.

The marketing philosophy of choosing improvement over invention has generated millions of dollars for my info publishing business and my students’ businesses.

Although the idea of becoming an “Improver” is not as sexy as being known as an “Inventor,” it is improvement, not invention, that has generated billions for some of the most renowned Thought Leaders in history. Ironically, many of these folks have been inaccurately dubbed as “Inventors.”

Here’s one example: Nikola Tesla invented the modern alternating current electric power (AC) systems. Thomas Edison improved it. Telsa died broke. Edison died a millionaire.

Here’s another: Charles Haanel is the true (more…)

One of my favorite shows as a kid was Get Smart. So I was excited to hear about the movie version that opened this summer. The new Get Smart movie got me to thinking about how to get smart with our article marketing efforts.

International Article Agents

Imagine what it would it be like if you could have a 300 to 500 word sample of your expertise spread all over the internet working for you 24/7 all over the world.

Now imagine having ten of those “international article agents.”

Now imagine having 100 of those “international article agents.”

Now imagine being able to (more…)

Facts or fiction?  That’s the question that accompanies this recent email I got from a friend. Maybe you’ve seen it, maybe you haven’t … but I thought it was worth passing along :-)

These should probably be taped to your bathroom mirror where you can read it every day. You may not realize it, but the original ”sender” claimed that these are 100% true.
 
1) There are at least 2 people in this world that you would die for.
 
2) At least 15 people in this world love you in some way.
 
3) The only reason anyone would ever hate you is because (more…)

Here is what I know with certainty:

If I want more visitors, I write more articles.

If I want more prospects, I write more articles.

If I want more teleseminar listeners, I write more articles.

If I want more customers, I write more articles.

If I want more profits, I write more articles.

And if I want more highly qualified, highly responsive people on my list, I write more articles. I strongly suggest you (more…)

Do you ‘tweet’ for your business? If you don’t you should. Twitter has really caught on as a traffic builder.

Tweets are short little posts commenting on what you are doing right now. The key to using Twitter effectively is participation. You must listen as well as speak. The more you listen and respond, the more people will ‘follow you’.

When you tweet, your message is broadcast to everyone who is following you.  If your ‘tweet’ is interesting, your followers will want to see what you are all about and will click over to your blog.

Write a new blog post? Tweet about it. Launching a new product? Tweet about it. Working on a new project? Tweet about it.

The more you interact, the more people will interact with you. So, go over to Twitter and set up an account. Search for people you know and start following them. Start ‘tweeting’ and watch what happens!

Okay, so maybe this isn’t an Aesop Fable, but I do hope you enjoy the message because it applies to Entrepreneurial CEOs under any economic conditions - upswings or downswings.

Visit www.TheDonkeyStory.com and feel free to pass it on to your friends, colleagues or even loved-ones.

The Morale: “Shake it off and take a step up…” :-)

Watch Now:

 Flash Video [8:06m]: Play Now | Play in Popup | Download

November 20th, 2002 was an important day for me.

On that evening, I drove into the Book Passage (bookstore) parking lot in Corte Madera, CA and I met Al and Tipper Gore during their live “physical” book signing. I was shocked when I discovered that they only sold a few hundred books. I knew there had to be a better way.

The better way to sell books or info products is a Virtual Book Tour … which has been the topic of this video blog and my 4-module series.

Since 2002, I’ve conducted nearly a hundred Virtual Book Tours (”VBTs”). And today, I charge almost $5K to interview authors (for 60 minutes) and mail my online list on their behalf.

If you’re reading this before June 5th at 6pm Pacific (9pm Eastern), that evening I’m hosting a live Preview Call for my VBT teleseries and I want you to attend.

If you register before the dealine, you’ll save $79 on your tuition as a result of reading this blog post with this Discount Code: gabe1025.

Click here to get the full story if you missed the deadline.

Watch Now:

 Flash Video [7:37m]: Play Now | Play in Popup | Download

The single most overlooked info marketing strategy is “repurposing.”

No other strategy offers authors and Infopreneurs so much leverage to accelerate the productivity of your info marketing business.  You can get the full story on my 2-hour VBT Preview Call.

Watch the video above in its entirety and make certain you pull-down the 21 Repurposing Tips PDF Report I give you online access to at the end.  Your candid comments below will be most appreciated :-)

Listen Now:

 Standard Podcast [5:30m]: Play Now | Play in Popup | Download

If you want to burn your brand into minds of your students or customers … then I encourage you to begin thinking about creating your own marketing “lexicon” (vocabulary) in order to develop your own Glossary of Terms.

By so doing, you’ll automatically create your own vocabulary or language that instantly and automatically separates you from your competitors or rivals. Yet most info marketers fail to see the power of developing their own marketing lexicon.

But once you create a new vocabulary to amplify your marketing message (Tim Ferriss does with his 4-Hour Work Week blog and book), you almost instantly become an expert by “defining” your ideas.

Resource: www.AlexMandossianToday.com/glossary

Glossary: A “lexicon” is the mental vocabulary in another person’s mind for a specific language, social class, field, industry or glossary that communicates, organizes and pre-defines new ideas or concepts.

…or your book idea or your information product!

If you are an author (or Infopreneur) with a published book, book idea or forthcoming info product launch, then you need to “blog” about it.

If you are a published author, blog from your book. Remember, Alex says you don’t make money writing your book, you make money explaining your book.

If you are an author with an idea for a book, blog about your book. Start creating buzz about it before it’s even published. AND - ask your readers for their ideas and opinions.

You never know what you might hear :-)

You will learn a whole lot more about this blogging strategy on this year’s Virtual Book Tour Systems with Alex Mandossian. Watch for an announcement about the preview call on June 5^th.