What Al Gore Taught Me About Promoting Books
The specific incident I’m about to share with you took place on November 20th, 2002. My life changed that night as did the lives of tens of thousands of other authors and info marketers.
It was warm autumn evening in Corte Madera, CA. I was planning to meet a friend for dinner, but as I arrived at the restaurant the parking lot was packed. I parked my car several blocks away and began walking toward the restaurant.
Across the walkway was the famous independent book store called Book Passage. For some reason, it had a huge crowd standing outside the door that evening.
I asked a passer-by what was going on and she told me that “Al and Tipper Gore” were there for a book signing for their book, “Joined at the Heart”.
It’s not every day that a former vice president and his wife steps into my neighborhood, but my previous commitment influenced me to enter the restaurant and have dinner with my friend.
The entire time at dinner I was curious how for book signing was going for the Gores. What questions they were answering, how many books they were selling and what their new book was about.
On the way back to my car after dinner, I ducked inside the book store — which was now emptying—and asked the woman behind the counter, “Hey, how many books did they sell?” (more…)
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Help! I Can’t Stop the Traffic Coming Into My Web Sites Every Day
Article Marketing consistently provides the 5 success factors you need to be successful on the internet in any niche: Content Creation, Traffic Generation, List Building, Marketing Messages and Product Creation.
In this article we are going to take a closer look at Traffic Generation.
Creating Unstoppable Traffic
In the introduction that gets read before I speak at a seminar or on a teleseminar interview, it is stated that “I could not stop the traffic coming into my web sites even if I wanted to, and I certainly do not want to.”
And it’s so true.
Because of Article Marketing I get a hourly and daily flow of traffic into my web sites that is virtually unstoppable. And you can too when you follow these three simple and powerful steps. (more…)
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Every Biz is an Information Marketing Biz
Do you believe the headline to this post is true for you? Do you feel your business is an information marketing business?
Here are four questions for you to consider:
Q1: Do you own a business card?
Q2: Do you have a website or blog?
Q3: Do you maintain voice mail?
Q4: Do you send thank you letters?
If you answered “YES” to any of the 4 questions listed above, then your business is an info marketing business.
Granted, you may not “market information” for a profit, but you utilize information to market your business.
Wouldn’t you agree?
Here’s my point: If you’re an author and info publisher; or, if you’re an entrepreneur who wants to grow your business faster, better and with the least amount of human effort, click here to get the full story about my VBT Secrets course.
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“What Success Takes”
 Garrett Pierson |
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Garrett Pierson is a first-time author who teaches family-centered marketers his die-hard success principles that changed his life.
During this 60-minute Virtual Book Tour, Garrett reveals why he feels that “failure is the key to success.”
He also talks about his unique concept of “building social equity” online and offline.If you want more success in your life so you claim victory for your life, business and soul, listen to this exceptional VBT.
Click here to add this book to your library.
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A Parody on Client-Vendor Relationships
If you’ve got 2 minutes and 19 seconds to spare, take a quick look at this funny video. If you’re a vendor to other companies or if you have vendors, it’s worth watching :-)
Of twelve “observable” attributes I teach my students (and look for in vendors), here are four of the most important:
- Resourcefulness
- Deadline Sensitivity
- Boundary-Based
- Networking Skills.
Wouldn’t you agree that it’s just as important for clients to live by the standards they expect their own vendors to demonstrate?
Don’t laugh. This sort of thing happens all the time between clients and vendors.
My chief of web development, Eric Lingenfelter, recently emailed me this video. I sense his team deals with “problem children” clients like those depicted in this video :-(
If you’re an electronic marketer and have vendors who don’t live up to your standards, it makes sense to let them go so they won’t hurt your business or your reputation.
If you’re a vendor and have clients who are inconsistent with the standards they expect you to maintain with them, it’s best to let them go for very the same reasons.
I welcome your personal comments and experiences on this topic.
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Do You Measure Your “Critical Drivers” Daily?
“Drivers” are key metrics that can expand (grow) or collapse (kill) your business or any business. Critical drivers are those key metrics, tested and tracked daily, that assist you to anticipate the future.
As I once heard Tony Robbins say, “Anticipation is power.” And I agree. When you look into the past - each day - you can predict the future of your business.
I’ve read many business management books over the years and one of my favorite quotes comes from Tom Peters says, “Test fast, fail fast, adjust fast.“
The age-old management adage, “You can’t manage what you don’t measure,” was probably first uttered (and discovered) by some bazaar merchant thousands of years ago in Babylon.
Yet it’s still positively accurate today!
In my experience, the easiest step to improve any business to begin measuring the critical drivers in the business and then celebrate and amplify what you want to see more of. Case closed.
For retailers like Sam’s Club, a core critical driver may be the “dollars-per-square-foot” generated in each store.
For a real estate management organization like Remax, it may be the “number of new agency offices” opened each month. For an insurance agency, it may mean the “dollars-per-policy” generated, or the “revenue-per-agent.”
The species or types of critical drivers you want to measure is (more…)
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“Changing the Channel”
 MaryEllen Tribby |
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MaryEllen Tribby is the CEO and Publisher of Early To Rise and one of the world’s leading authorities on “multi-channel” marketing.
During this 70-minute Virtual Book Tour, she talks about a few of the 12 easy ways (marketing channels) to add “six-figures” (maybe even seven-figures) to the bottom line of your business.
Click here to get the full story on the bookinar series!
This book is a must-read and belongs in EVERY marketing library, and if you invest in two or more books now, you’ll also get $100 discount on our 5-module bookinar tele-series!
Click here to add this book to your library.
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The 3 Common Mistakes Info Marketers Make
These 3 common mistakes come directly from the 20 Biggest Mistakes Info Marketers Make distributed by my good friend, Bret Ridgway at Speaker Fulfillment Services.
“It’s what you learn after you think you know it all that counts most.” That’s what Harry S. Truman once said. Legendary college basketball coach, John Wooden, was also known to say it.
It’s true. No matter how great of a marketer you become, it always pays to take a mental check that you’re avoid to make the most common mistakes.
That’s why I recommend you study these 3 mistakes and then get the full list of 20 mistakes from Bret.
Mistake #1: No “upsells” with your online offers
When you’ve worked hard to attract qualified prospects to your website(s), it pays to make them a second or even third buying offer. That’s called an “upsell.”
Some marketers call them “cross sells” and others call them “revenue bumps.” I call them “cost-reducers” because you automatically slash your customer “acquisition cost” every time a visitor buys more from you during the same buying session.
Mistake #11: No “post-purchase” autoresponder series
It’s mind-boggling how many gifted marketers fail to focus on motivating their initial buyers to consume their purchases faster. Teach them to consume with a 3 to 7 part follow-up (post-purchase) autoresponder series. It costs you nothing to implement and your return-on-investment may shock you!
Every product is a “consumer” product. Look, if your (more…)
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“Thank God It’s Monday”
 Roxanne Emmerich |
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Roxanne Emmerich is the best-selling author who has consulted with half of the nation’s top 1% performing financial institutions.
During this 60-minute Virtual Book Tour, she talks about her central premise in business that companies can only grow when their people grow. Roxanne is a 20-year management consultant and 3-time Entrepreneur of the Year winner.
As you listen to this VBT, pay close attention to her “Kick-Butt, Kick-Off” strategy because it will help you create immediate culture shifts with your people. It doesn’t matter if you operate a “virtual company” or a traditional “brick and mortar” business, Roxanne’s time-proven strategies work!
Click here to add this book to your library.
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Vote For The “Tagline” You Prefer Most
Recently I changed the “look and feel” of this blog. Although I’m happy with the graphics, I think my tagline on the banner can be improved.
It currently promises this:
“Practical Marketing Tips for Information Publishers, Small Business Owners and Entrepreneurial CEOs”
This morning I crafted four more tagline ideas which I feel better expresses the “promise” of this blog. Take a moment and “comment” on which of these four choices (A, B, C or D) you like most.
A: “Proven Strategies for Entrepreneurs Who Want to Get More Done - Faster, Better and Easier”
B: “Tested Marketing Tips That Boost Your Profits and Productivity - Faster, Better, With Less Human Effort”
C: “Practical Ideas for Entrepreneurs to Get More Done - Faster Better, Easier”
D: “Principle-Centered Strategies that Boost Profits and Accelerate Productivity”
Feel free to add your own ideas if you got a better one. Any suggestion will be most appreciated and I plan on changing the existing tagline by the end of this month.
Please vote in the Comment Section.
