Email “FROM” Lines vs. “SUBJECT” Lines
I’ve surveyed thousands of my students about my findings in this post, so please read it carefully.
Here’s the heart of the matter: Whenever you send an email message to your list, to your friends or colleagues, they privately ask themselves these 2 critical questions before taking further action:
1) WHO is this email from?
2) WHAT is this email about?
Test this premise with yourself. The next time you’re about to open-up and read email messages from your Inbox, what question(s) do you privately ask yourself before grabbing your mouse, clicking and reading them?
If you’re like most people I’ve surveyed, the answers are: WHO? and WHAT?
The WHO Question: Answering the WHO? question is easy because it involves the FROM LINE of your email messages. I recommend that your FROM LINE never changes. Here’s what mine looks like:
~ Alex Mandossian ~
Specifically, I put a tilda (”~”), then a space, then my first name, then a another space then my last name, then another space, then a second tilda.
That’s it.
I never change my (more…)
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Got “Affiliate Signup” Access On Your Blog?
Do you see Affiliate Signup button (the one I’m pointing at) on the upper left side of this blog?
I published that button a week ago (as an experiment) to test if I’d get a “passive” spike in attracting new Affiliate Partners and so far, I’ve doubled my daily Affiliate sign-up rate.
Even if this “doubling” effect doesn’t continue, “shame on me” for not adding that button to my blog sooner!
How about you? Do you have an affiliate program? Do you have a blog?
If you answered “YES” to both questions, then I encourage you to ask yourself this question before you put your Affiliate sign-up button on your blog:
“Do I want my Affiliate Program to be ‘closed’ or ‘open’?”
A “closed” program is typically only available to Affiliates who have also purchased one of your offers. An “open” program is available to anyone who is in good standing with you and wants to promote your offers.
For the first 8 years of my online marketing experience, I had a “closed” affiliate program. But it is now “open” as a result of wanting to build-out the AskAlexToday “outer circle” calls held on the first Thursday of each month.
Turning Pro: The difference between an “amateur” and a “professional” is $1. The moment you make your first dollar, you’ve turned “pro” from my point of view.
Since my goal to get you to “turn Pro” as fast as possible, I’ll (more…)
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How Your “Actionizer” Can Change Behavior
If you’ve heard me speak on stage or on a Teleseminar, then you’re already familiar with my favorite “monetization” mantra: “Marketing changes minds. Promotion changes behavior.”
Read those six words again and again because they’re indelibly etched in your mind, you’ll dramatically improve the results of your presentations.
The key element to “monetizing” your marketing an “Actionizer.” A high value, dramatic action device that inspires, motivates and influences your audience to take physical action.
The $100 poker chip (above) was the “Actionizer” I tested at my Teleseminar Secrets Reunion on March 7th, 2009.
It changed behavior to get people to say “Yes” to the DoublingIncomeSecrets 5-Module Bookinar Series in less than 59 seconds. If you were there see if you can spot yourself. Click the video to see it now.:
Key Point: Before you design any presentation curriculum, it’s important that you write down these 3 verbs:
Think (”mind”) <—— Feel (”heart”) <—— Do (”body”)
Then ask yourself these 3 critical questions: (more…)
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New Equation of “Personalized” Accountability
What makes good entrepreneurs great is accountability.
Accountability to their business, to their teams, to their vendors, to their families and to themselves. Accountable entrepreneurs are leaders. They don’t get in the habit of making excuses.
And above all, they have a burning desire and willingness to accept responsibilities with a “beginner’s mind” and do whatever it takes to get the job done.
Accountable entrepreneurs assume nothing and question everything. They’re fearless “truth-seekers” and chase advice from practically everyone around them - their colleagues, their team members, their customers and most importantly, their personal “Accountability Partners.”
Does this sound like someone you know so far?
If it does, then at this moment you have an opportunity of a lifetime to seek out one Accountability Partner or “AP” who’s life you can change and who will change your life, by simply meeting once a week, 52 weeks a year.
Accountability Partnerships (APs) are (more…)
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Have You Written Your “101 Goals” List Yet?
I can define what a goal is in just 5 words: “A dream with a deadline.”
Goal setting is the single most important life skill that over 97% of people never learn how to do properly.
In Brian Tracy’s book Goals - How to Get Everything You Want Faster Than You Ever Thought Possible - he claims that “Less than 3% of adults have clear written goals with plans on how to achieve them.”
The keyword is written. Those who earn most of the money, who are the best athletes and who are the top producers in any type of business have written goals.
They are the 3% Club who can predict and even anticipate their future by creating it.
Sadly, most entrepreneurs resist taking an hour each month write-down their goals. But my experience has taught me that a written goal has 10X the achievement possibility than a goal that just lingers in my mind.
Go to Google and you’ll find hundreds of resources on the goal-setting and goal-achievement. Here are 3 of my of my highest recommendations:
1) Book: Double Your Income Doing What You Love by Raymond Aaron
2) Pictures: Goals achievement images on Google
3) Website: Setting Goals 101 has lots of free resources
If you’ve read this far and you still are resisting writing down your goals or “dreams with deadlines,” then I have one final recommendation for you. It changed my life and I know that it has changed the lives of many of the world’s top business thought leaders.
What I’m talking about is (more…)
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Virtual + Physical = Massive Marketing Reach
This is a true story. On Friday, April 3rd, I was invited to participate as a faculty member for the Ultimate Business Mastery Summit in Las Vegas, NV (March 31st - April 4th) hosted by Tony Robbins and Chet Holmes. The event is SOLD OUT.
Unfortunately, I had a schedule conflict with my good friends at Early To Rise because I was asked to Emcee their Profits in Paradise workshop at the Peabody Hotel in Orlando, which is also sold out.
Suddenly, it hit me - why can’t I teach at both events?
Even thought I’m committed to ETR, I could still teach at the UBMS in Las Vegas through a Webcast from my hotel room and invite TeleWebcast listeners like you to get access to the same 60-minute, Internet Optimization training.
And that’s exactly what I’m doing after getting permission from the team at UBMS … and I do hope you participate and invite your friends and colleagues.
Want To Participate? Visit www.OptimizationMastery.com to get private TeleWebcast access on Friday night at 5pm Pacific / 8pm Eastern for $20 and you may even invite one friend or business colleague to the training at no extra fee.
KEY POINT: Remember to use your VIP Discount Code - AM3964 - to save $79 off the $99 tuition everybody will pay who don’t read this blog post.
But that’s not all … (more…)
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Watch This If Confused About “Social Networks”
As Lee LeFever says at the beginning of this great 1 minute, 48 second video: “Networks get things done.”
In less than two minutes, he clearly describes how networks evolve and why they’re so important to us in our personal and professional lives.
I really admire teachers who can reduce complicated concepts to their simple essence. This video is easy to understand and I encourage you to pass it along to others who may be still be confused by the “social networking” revolution.
If you look up the term, Social Network, in Wikipedia, here are the most help 250 words you’ll find in their very detailed definition:
Social networks are social structures made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of interdependency, such as values, visions, ideas, financial exchange, relationships, kinship, dislikes or trade.
In its simplest form, a social network is a map of all of the relevant ties between the nodes being studied. The network can also be used to determine the social capital of individual actors. These concepts are often displayed in a social network diagram, where nodes are the points and ties are the lines.
Just for fun, see if you can correctly answer these (more…)
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“Little Voice Mastery”
 Blair Singer |
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Listen to the Replay…
Blair Singer is an author, speaker and sales trainer who provides a passionate in-depth view on a topic many thought leaders turn their backs on. His new book “Little Voice Mastery” reveals 21 ways to change your life by simply changing that “little voice” that shapes your future
During this 65-minute Virtual Book Tour, Blair takes you through a candid self awareness to help you “Win the battle between your ears.” From his own dark depths of despair, Blair decided to not give up and master his subconscious “Little Voice” that was preventing his happiness. Listen so you can do it too!
Click here to add this book to your library.
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The AM TeleSeminar Club - 5 Success Factors
By now you are familiar with the Student-Affiliate-Partner Process that is available to students of Alex Mandossian.
The typical process takes three years. Some do it in less time - the shortest so far is 3 weeks. By taking action on what I learned in Teleseminar Secrets I was able to do it in 3 quarters and now Alex Mandossian and I are Strategic Alliance Partners.
On Wednesday night March 25th at 6pm PT/9pm ET Alex and I will be holding our second Affiliate Rebate Teleseminar.
Click here to get the Phone number and Passcode and you may tell up to two friends. You can also www.TweetwithAlex.com and enter #AMTClub … even if you’re not registered with Twitter.
What’s an Affiliate Rebate Teleseminar? (more…)
Rediscover the Adwords Learning Center
Like most marketing strategies, setting up an Adwords account is simple, but not so easy to master. That’s why I recommend you visit Google’s Learning Center.
In my experience, it is hands-down the single most cost-effective way to learn Adwords marketing strategies.
Click here to visit the Learning Center and you’ll find these 9 Modules:
1. Introduction to AdWords
2. Getting Started with AdWords
3. Targeting
4. Costs and Billing
5. Tracking Ad Performance
6. Optimizing Ad Performance
7. The AdWords Toolbox
8. Google Analytics
9. Managing Client Accounts
You can count on (more…)
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