Email “FROM” Lines vs. “SUBJECT” Lines
I’ve surveyed thousands of my students about my findings in this post, so please read it carefully.
Here’s the heart of the matter: Whenever you send an email message to your list, to your friends or colleagues, they privately ask themselves these 2 critical questions before taking further action:
1) WHO is this email from?
2) WHAT is this email about?
Test this premise with yourself. The next time you’re about to open-up and read email messages from your Inbox, what question(s) do you privately ask yourself before grabbing your mouse, clicking and reading them?
If you’re like most people I’ve surveyed, the answers are: WHO? and WHAT?
The WHO Question: Answering the WHO? question is easy because it involves the FROM LINE of your email messages. I recommend that your FROM LINE never changes. Here’s what mine looks like:
~ Alex Mandossian ~
Specifically, I put a tilda (”~”), then a space, then my first name, then a another space then my last name, then another space, then a second tilda.
That’s it.
I never change my (more…)
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Got “Affiliate Signup” Access On Your Blog?
Do you see Affiliate Signup button (the one I’m pointing at) on the upper left side of this blog?
I published that button a week ago (as an experiment) to test if I’d get a “passive” spike in attracting new Affiliate Partners and so far, I’ve doubled my daily Affiliate sign-up rate.
Even if this “doubling” effect doesn’t continue, “shame on me” for not adding that button to my blog sooner!
How about you? Do you have an affiliate program? Do you have a blog?
If you answered “YES” to both questions, then I encourage you to ask yourself this question before you put your Affiliate sign-up button on your blog:
“Do I want my Affiliate Program to be ‘closed’ or ‘open’?”
A “closed” program is typically only available to Affiliates who have also purchased one of your offers. An “open” program is available to anyone who is in good standing with you and wants to promote your offers.
For the first 8 years of my online marketing experience, I had a “closed” affiliate program. But it is now “open” as a result of wanting to build-out the AskAlexToday “outer circle” calls held on the first Thursday of each month.
Turning Pro: The difference between an “amateur” and a “professional” is $1. The moment you make your first dollar, you’ve turned “pro” from my point of view.
Since my goal to get you to “turn Pro” as fast as possible, I’ll (more…)
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“Little Voice Mastery”
![]() Blair Singer |
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Listen to the Replay…
During this 65-minute Virtual Book Tour, Blair takes you through a candid self awareness to help you “Win the battle between your ears.” From his own dark depths of despair, Blair decided to not give up and master his subconscious “Little Voice” that was preventing his happiness. Listen so you can do it too!
Click here to add this book to your library.













If you’ve heard me speak on stage or on a Teleseminar, then you’re already familiar with my favorite “monetization” mantra: “Marketing changes minds. Promotion changes behavior.”
What makes good entrepreneurs great is accountability.
I can define what a goal is in just 5 words: “A dream with a deadline.”
This is a true story. On Friday, April 3rd, I was invited to participate as a faculty member for the 

By now you are familiar with the Student-Affiliate-Partner Process that is available to students of Alex Mandossian.

Rediscover the Adwords Learning Center
Like most marketing strategies, setting up an Adwords account is simple, but not so easy to master. That’s why I recommend you visit Google’s Learning Center.
In my experience, it is hands-down the single most cost-effective way to learn Adwords marketing strategies.
Click here to visit the Learning Center and you’ll find these 9 Modules:
1. Introduction to AdWords
2. Getting Started with AdWords
3. Targeting
4. Costs and Billing
5. Tracking Ad Performance
6. Optimizing Ad Performance
7. The AdWords Toolbox
8. Google Analytics
9. Managing Client Accounts
You can count on (more…)
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