http://www.alexmandossian.com The Internet's First Blog For Information Marketers Tue, 07 Feb 2012 14:00:21 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 2006-2009 blogging@askmylist.com (Alex Mandossian's Blog) blogging@askmylist.com (Alex Mandossian's Blog) 1440 http://www.alexmandossian.com/images/podpress-144x144-cover.jpg http://www.alexmandossian.com 144 144 The Internet's First Blog For Information Marketers Alex Mandossian's Blog Alex Mandossian's Blog blogging@askmylist.com no no http://www.alexmandossian.com/outer-circle-marketing-target-philosophy-exposed/ http://www.alexmandossian.com/outer-circle-marketing-target-philosophy-exposed/#comments Thu, 05 Mar 2009 13:44:39 +0000 Alex Mandossian http://www.alexmandossian.com/?p=856 http://www.alexmandossian.com/outer-circle-marketing-target-philosophy-exposed/feed/ 62 http://www.alexmandossian.com/accelerated-sales-through-pre-training-method/ http://www.alexmandossian.com/accelerated-sales-through-pre-training-method/#comments Mon, 08 Dec 2008 23:24:52 +0000 Alex Mandossian http://www.alexmandossian.com/2008/12/08/accelerated-sales-through-pre-training-method/ http://www.alexmandossian.com/accelerated-sales-through-pre-training-method/feed/ 11 http://www.alexmandossian.com/preview-call-twitter-big-profits/ http://www.alexmandossian.com/preview-call-twitter-big-profits/#comments Tue, 25 Nov 2008 23:27:43 +0000 Alex Mandossian http://www.alexmandossian.com/2008/11/08/preview-call-twitter-big-profits/ http://www.alexmandossian.com/preview-call-twitter-big-profits/feed/ 2 http://www.alexmandossian.com/the-decoy-pricing-model/ http://www.alexmandossian.com/the-decoy-pricing-model/#comments Fri, 03 Oct 2008 15:07:51 +0000 Alex Mandossian http://www.alexmandossian.com/2008/10/03/the-decoy-pricing-model/ http://www.alexmandossian.com/the-decoy-pricing-model/feed/ 40 http://www.alexmandossian.com/what-are-we-split-testing-today/ http://www.alexmandossian.com/what-are-we-split-testing-today/#comments Tue, 30 Sep 2008 19:19:21 +0000 Alex Mandossian http://www.alexmandossian.com/2008/09/30/what-are-we-split-testing-today/ http://www.alexmandossian.com/what-are-we-split-testing-today/feed/ 77 http://www.alexmandossian.com/case-study-the-irresistible-rebate-offer/ http://www.alexmandossian.com/case-study-the-irresistible-rebate-offer/#comments Fri, 12 Sep 2008 15:37:40 +0000 Alex Mandossian http://www.alexmandossian.com/2008/09/12/case-study-the-irresistible-rebate-offer/ http://www.alexmandossian.com/case-study-the-irresistible-rebate-offer/feed/ 8 http://www.alexmandossian.com/case-study-the-fusion-web-audio-billboard/ http://www.alexmandossian.com/case-study-the-fusion-web-audio-billboard/#comments Thu, 04 Sep 2008 10:33:34 +0000 Alex Mandossian http://www.alexmandossian.com/2008/09/04/case-study-the-fusion-web-audio-billboard/ http://www.alexmandossian.com/case-study-the-fusion-web-audio-billboard/feed/ 55 http://www.alexmandossian.com/case-study-back-2-back-launch-methodology/ http://www.alexmandossian.com/case-study-back-2-back-launch-methodology/#comments Wed, 16 Jul 2008 19:21:24 +0000 Alex Mandossian http://www.alexmandossian.com/2008/07/16/case-study-back-2-back-launch-methodology/ http://www.alexmandossian.com/case-study-back-2-back-launch-methodology/feed/ 19 0:14:33 Hosting two Tele-Clinics (Back-2-Back) can lead to long-term profits… Story Behind Tele-Clinic #1: On July 7th, 2008 I purchased a URL www.NewAmazingSoftware.com which is a “forwarding” URL to track the opt-in conversion of a [...] Hosting two Tele-Clinics (Back-2-Back) can lead to long-term profits… Story Behind Tele-Clinic #1: On July 7th, 2008 I purchased a URL www.NewAmazingSoftware.com which is a “forwarding” URL to track the opt-in conversion of a “squeeze” page for a free Teleseminar. I’ll refer to it in this CASE STUDY as Tele-Clinic #1 because it’s the first of two Tele-Clinics on Thursday evening, July 17th. Tele-Clinic #1 is scheduled at 5pm Pacific (8pm Eastern) and it even has an online “step-by-step” tutorial you can experience now by visiting: www.SmartStartSitePreview.com Story Behind Tele-Clinic #2: On April 23rd, 2008, I took out my handy FlipVideo player and created a 15-minute impromptu video of the actual “Limo Consultation” Wayne Van Dyck paid me for. (It’s the video on this post!) This is a time-proven marketing strategy I’m utilizing more and more for product launches and I call it the “Video Flipping” method. What you do is to get yourself a Flip Video recorder for under $200 and then take live videos that represent your video sales letter! It’s fast. It’s fun. And it works like gangbusters! The purpose of the video (taken live on April 23rd, 2008) was to promote Wayne’s new amazing software tool that I decided to “rebrand” as Smart Start Sites. (Again, the video on this post is the video I’m talking about). When you’ve got 15 minutes to spare, watch this video (the one on this post) from beginning until end because you’ll discover how “video flipping” makes for the most authentic and most effective product launches possible. Tele-Clinic #1 Recap: Tele-Clinic #1 happens on July 17th at 5pm Pacific/8pm Eastern (it may have already happened if you’re reading this post after that date) and I’ve promoted it at NewAmazingSoftware Results: The conversion ranged from a whopping 38.3% to up to 61.4% at www.NewAmazingSoftware.com … depending on the traffic sources. Over 2,100 people registered and I made a point NOT to have a “recording” or “replay” of Tele-Clinic #1 available to influence more people to listen live. Does the “Back-2-Back” teleseminar launch method make sense? Tele-Clinic #2 Recap: Over 83 people opted to take advantage of the $1 trial for 14 days and take part in Tele-Clinic #2 within 48 hours of my first email invitation. (I imposed a registration limit for Tele-Clinic #2 for the first 250 people to influence more sign-ups). With more $1 test-drives in the queue before July 17th … I could create a bigger “stand-by” list which involved anyone who wanted to register beyond the first 250. The concept of “First-come, first-served” is an effective Actionizer (elicits immediate action) and the “stand-by” list method is also effective because as some of the first 250 registrants drop out or cancel, they immediately get replaced by “stand-by” list people. Results: Typically, if you do the “Back-2-Back” campaign method right, you’ll get about a 20-30% attrition or cancel rate. But, that’s okay if you have plenty of “stand-by” list registrants replace any of the future “dropouts.” :-) Now I have no idea if you’ll ever utilize the “Back-2-Back” methodology to launch your next software product or membership sites, if you’ve read this far, I certainly hope you give this marketing method a fair try. And if you sell or promote anything on ClickBank, I do encourage you to take a closer look at the advantages of what Smart Start Sites has to offer your business … especially if you’re a “start-up” or make less than $250K online. AlexTV, General, Packaging blogging@askmylist.com no no http://www.alexmandossian.com/the-farmer-and-the-donkey-parable/ http://www.alexmandossian.com/the-farmer-and-the-donkey-parable/#comments Sun, 08 Jun 2008 11:35:46 +0000 Alex Mandossian http://www.alexmandossian.com/2008/06/08/the-farmer-and-the-donkey-parable/ http://www.alexmandossian.com/the-farmer-and-the-donkey-parable/feed/ 44 http://www.alexmandossian.com/the-power-and-influence-of-marketing-lexicons/ http://www.alexmandossian.com/the-power-and-influence-of-marketing-lexicons/#comments Wed, 28 May 2008 10:45:35 +0000 Alex Mandossian http://www.alexmandossian.com/2008/05/28/the-power-and-influence-of-marketing-lexicons/ http://www.alexmandossian.com/the-power-and-influence-of-marketing-lexicons/feed/ 8 0:05:30 If you want to burn your brand into minds of your students or customers … then I encourage you to begin thinking about creating your own marketing “lexicon” (vocabulary) in order to develop your own Glossary of Terms. By so do[...] If you want to burn your brand into minds of your students or customers … then I encourage you to begin thinking about creating your own marketing “lexicon” (vocabulary) in order to develop your own Glossary of Terms. By so doing, you’ll automatically create your own vocabulary or language that instantly and automatically separates you from your competitors or rivals. Yet most info marketers fail to see the power of developing their own marketing lexicon. But once you create a new vocabulary to amplify your marketing message (Tim Ferriss does with his 4-Hour Work Week blog and book), you almost instantly become an expert by “defining” your ideas. Resource: www.AlexMandossianToday.com/glossary Glossary: A “lexicon” is the mental vocabulary in another person’s mind for a specific language, social class, field, industry or glossary that communicates, organizes and pre-defines new ideas or concepts. Books, General, Packaging, Podcasts, Traffic blogging@askmylist.com no no