If you want to inspire your prospects and customers to reach their goals and dreams faster, start developing a “MacGuffin” for your business.
Most entrepreneurs ignore the theatrical plot devices that film makers utilize to suspend their audience’s attention.
Entrepreneurs can create more suspense and intrigue (and less boredom) with their customers utilizing “The MacGuffin.”
Resource: www.MacGuffinExplained.com
Glossary: “The MacGuffin” is the key driving force and the central object every character is concerned with in an action-thriller plot.







Why Work “Environments” Influence Productivity
Most entrepreneurial CEOs give little thought to how much a “workspace” can determine their personal productivity. But once you decide to construct a work environment that mentally “anchors” you in a positive way, you will start getting more done, faster, better and with less human effort.
Resource: www.AlexWorkSpace.com
Glossary: The “mental anchoring” of your workspace can have a powerful impact on your personal productivity by conditioning you to more supportive emotional states with visual triggers (like Pavlov did with auditory triggers linking food with the sound of a bell).