According to Wikipedia, the “decoy effect” (also known as the ”asymmetric dominance effect”) is the phenomenon whereby consumers change their preference between two options when also presented with a third option that is asymmetrically dominated.”
In plainer language, here’s the way decoys are utilized daily during consumer experiences.
Scenario 1: You order a medium-size Pepsi at the movies for $2.75 and the person behind the counter asks, “Would you like a large for just 25 cents more?” You say, “Yes”… that’s the decoy effect.
Scenario 2: You’re sitting at the bar in an airport terminal waiting for your plane to board. As soon as you order your $7 cocktail, the bartender smiles and says, “Want a double-shot for just $2 more?” You say, “Yes”… that’s the decoy effect.
I have no idea what your consumer response would be in similar circumstances, but I do know from my own experience [Read more...]
If you publish a blog or a website, the 
If you want to catapult your “pass-it-on” value of your free event marketing teleseminars … then it pays to consider the prospecting power of soft squeeze pages.
If you want to accelerate your professional productivity (maximum results in minimum time), then you must discover the secret to “virtualizing your physical enterprise.”
The $2.7 Million Giveaway (Recorded Live)
On October 3rd at 10am Pacific / 1pm Eastern, my co-founding partner of SmartStartGiving, Linda Lopeke, and I recorded our first of three Teleseminars to launch the “Mandossian $2.7 million giveaway.”
Click here if you missed this history-making Teleseminar and remember to visit SmartStartGiving.org so you can read about our first of three rounds of winners.