Social Marketing | Alex Mandossian's Blog

Endosements vs. Testimonials vs. Case Studies

By Alex Mandossian

Your target market typically supports what it helps to create. Getting your prospects and customers involved early on in any marketing campaign with online surveys, Ask campaigns or blog comments will help you build marketing momentum and expand your market reach.

In my 21+ years of marketing experience, I know of 3 types customer feedback that provide you social proof. They are endorsements, testimonials and case studies.

When you reach out for an endorsement, testimonial or case study, you automatically impact the sustainability and organic (word-of-mouth) growth of your business.

Ever since I began my electronic marketing career in 1988, I’ve seen a lot confusion how endorsements, testimonials and case studies can add credibility to your business and product lines.

Many marketers use these [Read more…]

Using Instagram – Content Creation Apps For Business

By Alex Mandossian

Are you using any of the free content creation mobile apps that exist within the iPhone/iPad app store and Android Market for your business?

2012 is all about sharing high-quality, unique, and original content on social media. And it’s all about visuals.

As a business owner or entrepreneur, you should be using your mobile device to create and share valuable content with your communities on social media. It’s never been easier than it is now to take photos or record videos that can help spread the word about your business.

I recently started using the mobile photo sharing/editing app Instagram as a way to share news and interesting content with my communities online. Instagram is one of the most popular iPhone photo app that individuals AND brands are using this year (about 27 million users total), and it was recently announced that the Android version is set to be released soon.

Here’s an example of a photo I shared as a way to get the word out about [Read more…]

Facebook Timeline For Business Pages: What You Need To Know

By Alex Mandossian

It was recently announced that all Facebook pages will be converted over to the new “Timeline” format by March 30th, 2012. Most page administrators have the ability to preview what their new page will look like, and some can even publish them now.

I wanted to take some time to share some information and resources about the update that I think you will find helpful. The first resource is a document that Click and Be Free shared on their blog last week that illustrated the various new components of the new Timeline pages. Take a look [Read more…]

How to Turn Tweets Into Customers [A Case Study From Entrepreneur]

By Alex Mandossian

Are you using Twitter for your business? If not, why not? It’s an extremely beneficial tool that you can use to spark conversation, get the word out about your business and products, ask for testimonials, share original content, and much more. Here are a few statistics from Twitter that were published back in March of last year:

140 million. The average number of Tweets people sent per day, in the last month.
572,000. Number of new accounts created on March 12, 2011.
182%. Increase in number of mobile users over the past year.

As Twitter continues to grow each day, it’s important that you as a business owner start (or continue) developing marketing strategies for your business that incorporate this powerful social media site. The opportunities are endless.

In order to get your mind churning about how you could (and should) be using Twitter for your business, I wanted to [Read more…]

Social Media Success: What It Takes

By Alex Mandossian

Last month I published a post about social media strategies titled, “5 Ways to Make Your Social Media Strategy More Effective.” In the post, I outlined five specific tips to help make your social media strategy more effective. In case you missed it, click here to read it now.

If you did read it, I’d like to briefly outline the five tips outlined to refresh your memory. Here they are:

1. Be Consistent — This means having a plan for how much time you’re willing to spend managing your social media sites, when you plan on updating your sites, and figuring out what kind of updates you want to share with your community.

2. Have Variety — If you want to see success with your social media efforts, you need to make it your goal to post about a variety of topics in a variety of ways.

3. Listen — It’s essential that you understand that part of having a presence on social media means actually making the efforts to listen to what others have to say about your company or your industry.

4. Respond — Making the effort to respond to what your followers are saying about you or your business on social media will be crucial to the overall success of your presence on social media sites.

5. Have Fun — If you allow yourself to have a little fun when it comes to social media, you’ll notice the changes in the effectiveness of your social media strategies.

Now that you have the five tips I outlined in my previous post fresh in your mind, I would like to share with you five additional tips that [Read more…]

5 Ways to Make Your Social Media Strategy More Effective

By Alex Mandossian

Even before launching a Facebook page or Twitter account for your business, you need to take the time to develop a social media strategy that will help you accomplish the specific goals you have for creating a presence on social media.

Too often businesses rush into creating accounts or pages on social media sites without really having a plan. In order get the most out of social media, you need to put some time and energy into coming up with a strategy that will work for you and your business.

In order to make your social media strategy more effective, follow these five simple tips:

1. Be Consistent. This tip goes hand-in-hand with developing a strategy before launching your social media accounts/pages. In order to have an effective and successful presence on social media, you need to allocate the time and energy it takes to be consistent. This means having a plan for how much time you’re willing to spend managing your social media sites, when you plan on updating your sites, and figuring out what kind of updates you want to share with your community. Once you create a place for people to go to learn more about you and interact with each other, you want to make sure your community isn’t disappointed with the lack of updates you share with them. In order to boost the effectiveness of your social media efforts, your time and engagement on social media should always be consistent. [Read more…]

Conversations From My Facebook Page

By Alex Mandossian

Have you taken some time to visit my Facebook page recently? I’d like to invite you to go there now. There are a lot of great conversations happening that could use your input:

Productivity StrategiesWhat is one of your productivity goals for the week? Share it below. 3 days ago · 5 likes · 12 comments

Productivity StrategiesWhat do you do to make sure you have a productive week from day one? 16 days ago · 8 likes · 10 comments

Productivity StrategiesWhat do you do to inspire people? 20 days ago · 9 likes · 13 comments

[Read more…]

Why Aren’t You On LinkedIn Yet?

By Alex Mandossian

“How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?” – Seth Godin

Are you on LinkedIn? If not, why not? The site has over 100 million members, with a new member joining every second. [Read more…]

Connect With Alex Mandossian On Your Favorite Social Media Sites

By sbc

New York Times Best Selling author and master networker Harvey Mackay once wrote, “If I had to name the single characteristic shared by all truly successful people I’ve met in my life, I’d say it’s the ability to create and nurture a network of contacts.”

I couldn’t agree more. That is why I would like to personally invite each and every one of you to connect with me, Alex Mandossian, on your favorite social media sites.

Connect with me today. I’d love to start interacting with you:

Facebook:

Twitter:

YouTube:

LinkedIn:

5 Ways to Create Thoughtful Content on Facebook, Twitter and Your Blog

By sbc

What I’m about to share may be against what you’ve thought social media is all about. I invite you to put your judgements to the side until after you’ve experienced all 5 ideas below for yourself. Then, I want to hear YOUR thoughts on thoughtful content.

Start writing the way you talk. When you have a great idea, how do you express it to others verbally? Write the same way.
Stop writing about your company and your products/services. Over promoting your business is the number one mistake people make with social media posting. Instead, start thinking about what buyer problems you can solve and share insightful topics that will appeal to them.
Start writing on purpose. What’s the purpose for your blog? Your Facebook page? For Tweeting? What are you trying to accomplish. Figure this out first and creating content becomes easier.
Stop spending more time on the content than you do the titles. Creating great titles is the most important part of creating great content. Start spending 80% of your content creation time thinking and writing your headline. Then spend the other 20% actually writing the rest.
Start being original. Instead of quoting other people, start quoting yourself. Instead of referencing great research, start doing and writing about your own research.

It’s only 5 things to think about. Yet it can take you 5 days, 5 months or even 5 years to master them.

Start now.

Click here to go to one of my favorite places to share thoughtful content.

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