Archive for the ‘Social Marketing’ Category

TWITTER: No One Cares?

By Jeff Herring on January 5, 2010

Nobody CaresCould it be true? Nobody cares about what you “tweet” about on Twitter?

Yes, it could be true.

IF you are just blathering uninteresting stuff about your life and not interacting with anyone.

IF you are DMing people with your latest “Mafia Wars” news (do you even HAVE a life?) or giving someone a gift of “Corona” and demanding a gift back (truly bad form).

It’s sad too, because your could be using your Twitter platform to make a difference in the lives of those who want and need to learn from you.

So then the question becomes “Just what do we tweet about then, Jeff?”

I’m glad you asked. I’ve got a new article all about what to tweet about. Here’s a hint: It’s all about tweeting about LIFE!

Click here to give it a read. The article will pop up in a new window. After you read it, I would like for you to do at least 3 things:

1) Click on the links in the Resource Box so you can get our FREE 4 Part Video Training Series from The Social Marketing Blueprint

2) Leave your comments here on Alex’s blog (gets you a backlink from a top rated blog, and you get to join in the conversation)

3) Go Use This Stuff!

Jeff

Refer this blog post to a friend or colleague…

Rediscover the Adwords Learning Center

By Alex Mandossian on April 21, 2009

adwords-logoIt’s no secret that Google Adwords can become a fast, easy and predictable way to attract targeted website traffic.

Like most marketing strategies, setting up an Adwords account is simple, but not so easy to master. That’s why I recommend you visit Google’s Learning Center.

In my experience, it is hands-down the single most cost-effective way to learn Adwords marketing strategies.

Click here to visit the Learning Center and you’ll find these 9 Modules:

1.  Introduction to AdWords    
2.  Getting Started with AdWords    
3.  Targeting    
4.  Costs and Billing    
5.  Tracking Ad Performance
6.  Optimizing Ad Performance
7.  The AdWords Toolbox
8.  Google Analytics
9.  Managing Client Accounts

You can count on (more…)

Refer this blog post to a friend or colleague…

How Your “Actionizer” Can Change Behavior

By Alex Mandossian on April 14, 2009

100-off-poker-chip1If you’ve heard me speak on stage or on a Teleseminar, then you’re already familiar with my favorite “monetization” mantra:  “Marketing changes minds. Promotion changes behavior.”

Read those six words again and again because they’re indelibly etched in your mind, you’ll dramatically improve the results of your presentations.

The key element to “monetizing” your marketing an “Actionizer.” A high value, dramatic action device that inspires, motivates and influences your audience to take physical action.

The $100 poker chip (above) was the “Actionizer” I tested at my Teleseminar Secrets Reunion on March 7th, 2009.

It changed behavior to get people to say “Yes” to the DoublingIncomeSecrets 5-Module Bookinar Series in less than 59 seconds.  If you were there see if you can spot yourself.  Click the video to see it now.:

You need to a flashplayer enabled browser to view this YouTube video

Key Point: Before you design any presentation curriculum, it’s important that you write down these 3 verbs:

Think (“mind”) <——  Feel (“heart”) <——  Do (“body”)

Then ask yourself these 3 critical questions: (more…)

Refer this blog post to a friend or colleague…

New Equation of “Personalized” Accountability

By Alex Mandossian on April 9, 2009

accountabilityWhat makes good entrepreneurs great is accountability.

Accountability to their business, to their teams, to their vendors, to their families and to themselves.  Accountable entrepreneurs are leaders.  They don’t get in the habit of making excuses.

And above all, they have a burning desire and willingness to accept responsibilities with a “beginner’s mind” and do whatever it takes to get the job done.

Accountable entrepreneurs assume nothing and question everything.  They’re fearless “truth-seekers” and chase advice from practically everyone around them – their colleagues, their team members, their customers and most importantly, their personal “Accountability Partners.”

Does this sound like someone you know so far?

If it does, then at this moment you have an opportunity of a lifetime to seek out one Accountability Partner or “AP” who’s life you can change and who will change your life, by simply meeting once a week, 52 weeks a year.

Accountability Partnerships (APs) are (more…)

Refer this blog post to a friend or colleague…

Virtual + Physical = Massive Marketing Reach

By Alex Mandossian on April 2, 2009

alex-looking-downThis is a true story.  On Friday, April 3rd, I was invited to participate as a faculty member for the Ultimate Business Mastery Summit in Las Vegas, NV (March 31st – April 4th) hosted by Tony Robbins and Chet Holmes.  The event is SOLD OUT.

Unfortunately, I had a schedule conflict with my good friends at Early To Rise because I was asked to Emcee their Profits in Paradise workshop at the Peabody Hotel in Orlando, which is also sold out.

Suddenly, it hit me – why can’t I teach at both events?

Even thought I’m committed to ETR, I could still teach at the UBMS in Las Vegas through a Webcast from my hotel room and invite TeleWebcast listeners like you to get access to the same 60-minute, Internet Optimization training.

And that’s exactly what I’m doing after getting permission from the team at UBMS … and I do hope you participate and invite your friends and colleagues.

Want To Participate? Visit www.OptimizationMastery.com to get private TeleWebcast access on Friday night at 5pm Pacific / 8pm Eastern for $20 and you may even invite one friend or business colleague to the training at no extra fee.

KEY POINT: Remember to use your VIP Discount Code – AM3964 – to save $79 off the $99 tuition everybody will pay who don’t read this blog post.

But that’s not all … (more…)

Refer this blog post to a friend or colleague…

Watch This If Confused About “Social Networks”

By Alex Mandossian on March 31, 2009

socialnetworks As Lee LeFever says at the beginning of this great 1 minute, 48 second video “Networks get things done.”

In less than two minutes, he clearly describes how networks evolve and why they’re so important to us in our personal and professional lives.

I really admire teachers who can reduce complicated concepts to their simple essence.  This video is easy to understand and I encourage you to pass it along to others who may be still be confused by the “social networking” revolution.

If you look up the term, Social Network, in Wikipedia, here are the most help 250 words you’ll find in their very detailed definition:

Social networks are social structures made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of interdependency, such as values, visions, ideas, financial exchange, relationships, kinship, dislikes or trade.

In its simplest form, a social network is a map of all of the relevant ties between the nodes being studied. The network can also be used to determine the social capital of individual actors. These concepts are often displayed in a social network diagram, where nodes are the points and ties are the lines.

Just for fun, see if you can correctly answer these (more…)

Refer this blog post to a friend or colleague…

The AM TeleSeminar Club – 5 Success Factors

By Jeff Herring on March 24, 2009

jeff herring, article marketingBy now you are familiar with the Student-Affiliate-Partner Process that is available to students of Alex Mandossian.

The typical process takes three years. Some do it in less time – the shortest so far is 3 weeks. By taking action on what I learned in Teleseminar Secrets I was able to do it in 3 quarters and now Alex Mandossian and I are Strategic Alliance Partners.

On Wednesday night March 25th at 6pm PT/9pm ET Alex and I will be holding our second Affiliate Rebate Teleseminar.

Click here to get the Phone number and Passcode and you may tell up to two friends.  You can also www.TweetwithAlex.com and enter #AMTClub … even if you’re not registered with Twitter.

What’s an Affiliate Rebate Teleseminar? (more…)

Refer this blog post to a friend or colleague…

The “BIG IDEA” Whose Time Has Come

By Alex Mandossian on March 17, 2009

vsu-logo1Impossibility only defines a task’s degree of difficulty. Do you  believe in that premise? I know I do …

The truth is, I only look for strategic alliance partners who believe that difficult tasks can be done immediately and seemingly impossible tasks take a little longer ;-)

The VSU Story: In the Spring of 2008, a strategic alliance partner of mine, who also shares the impossiblity premise above, chose me to help her execute a BIG IDEA.  It was truly an idea “whose time had come” and one we had both independently thought about many years earlier.

The BIG IDEA was to find and secure a new and sustainable distance learning channel to teach micro- entrepreneurs (0 – 10 employees) how to boost their productivity and profits with practical, duplicable and low-cost tactics that are easy-to-implement regardless of economic conditions.

Deb Shaw is that strategic alliance partner and co-founder of VSU.  For her, the BIG IDEA meant to democratize business intelligence and make marketing  best practices available to all entrepreneurs … without having any bias to their ethnicity, creed or socio-economic status.

For me, the BIG IDEA meant (more…)

Refer this blog post to a friend or colleague…

History Of The “Entrepreneurial Revolution”

By Alex Mandossian on March 3, 2009

barack-obama1In his February 24th State of the Union Address, Barack Obama publicly declared that “The future of our economy relies on the imagination of our Entrepreneurs.” 

That twelve-word sentence in President Obama’s speech isn’t about politics as much as it is about business.  Your business. My business.  And the dawn of a brighter new future of the ”Entrepreneurial Interdependence” era that’s now upon us.

Quick History Lesson: In the 20th century, Americans traded their Entrepreneurial Independence (which they enjoyed for the previous 200 years), and began a 50-year stint of dependence on the modern-day Corporation.

Think back to that famous scene that happened on September 17th, 1787 during the Signing of the U.S. Constitution.

The central figures who were present included George Washington, Alexander Hamilton, James Madison and America’s first millionaire, Benjamin Franklin.  These Founding Fathers were opposed by (more…)

Refer this blog post to a friend or colleague…

7 Reasons to Repurpose Twitter Articles

By Jeff Herring on February 26, 2009

twitter, article marketing, social article marketing, jeff herringIf you are into Article Marketing and are not using Twitter to repurpose your articles, you are missing out on a flood of good stuff.

With that notion in mind, here are the Top 7 Reasons to Repurpose Your Articles on Twitter

1. Extends Your Reach – Extending your reach means to get your marketing message and influence in front of as many eyes as possible. When you publicize your articles on Twitter, you are not only reaching those who are following you, you are also reaching everyone that follows each person who follows you – your reach rapidly multiplies.

2. It’s Helpful – When you are having conversations there and you see a question where one of your articles could help, you are being very helpful to someone when you refer them to you article(s). How’s that for upping the “know, like and trust” factor.

3. Ups Your Expert Status – Mentioning your articles and using them to answer questions increases your (more…)

Refer this blog post to a friend or colleague…