Are you using any of the free content creation mobile apps that exist within the iPhone/iPad app store and Android Market for your business?
2012 is all about sharing high-quality, unique, and original content on social media. And it’s all about visuals.
As a business owner or entrepreneur, you should be using your mobile device to create and share valuable content with your communities on social media. It’s never been easier than it is now to take photos or record videos that can help spread the word about your business.
I recently started using the mobile photo sharing/editing app Instagram as a way to share news and interesting content with my communities online. Instagram is one of the most popular iPhone photo app that individuals AND brands are using this year (about 27 million users total), and it was recently announced that the Android version is set to be released soon.
Here’s an example of a photo I shared as a way to get the word out about [Read more…]
Endosements vs. Testimonials vs. Case Studies
In my 21+ years of marketing experience, I know of 3 types customer feedback that provide you social proof. They are endorsements, testimonials and case studies.
When you reach out for an endorsement, testimonial or case study, you automatically impact the sustainability and organic (word-of-mouth) growth of your business.
Ever since I began my electronic marketing career in 1988, I’ve seen a lot confusion how endorsements, testimonials and case studies can add credibility to your business and product lines.
Many marketers use these [Read more…]