Are you using Twitter for your business? If not, why not? It’s an extremely beneficial tool that you can use to spark conversation, get the word out about your business and products, ask for testimonials, share original content, and much more. Here are a few statistics from Twitter that were published back in March of last year:

• 140 million. The average number of Tweets people sent per day, in the last month.
• 572,000. Number of new accounts created on March 12, 2011.
• 182%. Increase in number of mobile users over the past year.

As Twitter continues to grow each day, it’s important that you as a business owner start (or continue) developing marketing strategies for your business that incorporate this powerful social media site. The opportunities are endless.

In order to get your mind churning about how you could (and should) be using Twitter for your business, I wanted to [Read more...]

Last month I published a post about social media strategies titled, “5 Ways to Make Your Social Media Strategy More Effective.” In the post, I outlined five specific tips to help make your social media strategy more effective. In case you missed it, click here to read it now.

If you did read it, I’d like to briefly outline the five tips outlined to refresh your memory. Here they are:

1. Be Consistent — This means having a plan for how much time you’re willing to spend managing your social media sites, when you plan on updating your sites, and figuring out what kind of updates you want to share with your community.

2. Have Variety — If you want to see success with your social media efforts, you need to make it your goal to post about a variety of topics in a variety of ways.

3. Listen —  It’s essential that you understand that part of having a presence on social media means actually making the efforts to listen to what others have to say about your company or your industry.

4. Respond — Making the effort to respond to what your followers are saying about you or your business on social media will be crucial to the overall success of your presence on social media sites.

5. Have Fun — If you allow yourself to have a little fun when it comes to social media, you’ll notice the changes in the effectiveness of your social media strategies.

Now that you have the five tips I outlined in my previous post fresh in your mind, I would like to share with you five additional tips that [Read more...]