If you want to inspire your prospects and customers to reach their goals and dreams faster, start developing a “MacGuffin” for your business.

Most entrepreneurs ignore the theatrical plot devices that film makers utilize to suspend their audience’s attention.
 
Entrepreneurs can create more suspense and intrigue (and less boredom) with their customers utilizing “The MacGuffin.”

Resource: www.MacGuffinExplained.com

Glossary: “The MacGuffin” is the key driving force and the central object every character is concerned with in an action-thriller plot.

If you want to find more “Givers” and boost your fundraising efforts you might consider the “inclusivity” and the donation generating power from micro-fundraising.

Many organizations needlessly spend thousands of dollars in marketing and promotion to raise funds for their cause.

“Micro-fundraising” teleseminars afford an organization a low-cost way to attract smaller donations and raise funds faster and more cost-efficiently. To get a better idea of how “micro-fundraising” can work for your favorite cause or charity, listen to this 60-minute teleseminar: www.SmartStartGiving.com

Resource: www.PredictionsTelefundraiser2007.com 

Glossary: “Micro-fundraising” is the practice of raising funds for any cause through small donations of $20, $25, $50 or $100 at a time. 

If you want to instantly boost the pulling-power of your sales copy and other marketing communications then in makes sense to study what good and bad ads have in common.

Over 50 years ago, advertising legend Leo Burnett analyzed the most common characteristics of his 62 biggest advertising flops (the worst ads his agency ever created).

What he discovered was that all of the ads had a low “verb” and high “adjective” to total word ratio.  He concluded that by adding more “power words” (verbs) and reducing “adjectives” it gives sales copy more pulling-power with readers and more traction in the marketplace!

The Resource: www.104PowerWords.com

Glossary: If you ever find yourself crippled with “writer’s block,” start utilizing Rudyard Kipling’s “Six Servants” – just ask yourself: WHO, WHAT, WHERE, WHEN, WHY and HOW?

If you want to explode your product launches with less human effort, then I suggest you start hosting $20 preview Teleseminars and pay your affiliate partners $18 for each $20 registrant they acquire (90% commission rate) so they will support you and your product launches … enthusiastically!
 
Most Internet marketers - these days - kick-off their new product launches with Affiliate partners sending targeted traffic to multi-media websites and stop there.

A time-tested and high-impact approach (that complements multi-media website promotions) is to kick-off your new or “evergreen” product launch utilizing a $20 “preview call” that pays out 90% commissions to your Affiliates who promote it.

The Point: By kicking-off your product launch with a preview call, you instantly and automatically increase the “marketing intimacy” between you and your prospects and often accelerates the revenue generating potential of your marketing.

Resource: www.ExplodingTeleseminars.com  <— $20 Preview Call

Glossary: “Preview calls” are content-rich Teleseminars (often Affiliate-driven) that “preview” the promotion to a new product launch of workshops, “how to” courses, software products, etc.

If you want to start to “monetize” your passion, then it′s time to undergo these simple 4-steps to finding your “voice.”

Entrepreneurial CEOs, small business owners and info marketers can quickly and easily “find their voice” with two blank sheets of paper and can turn Pro in a week, or less!

The Point: The difference between an amateur Entrepreneur and a professional Entrepreneur is just ONE dollar!

Resource: www.GettingStartedSecrets.com

Glossary: Turning “Pro” means monetizing your passion and at this moment, you′re just two sheets of (blank) paper away from “finding your voice” and $1 away from turning “Pro” in anything you love to do!

If you want to grow your business faster, better and with a lot less human effort, then start thinking and acting as world-class information marketers do.

Every business is an info marketing business and you can instantly “repurpose” your promotional content for a broader reach into your marketing niche.

Almost any type of “content-rich” information can be repurposed into audio, video, written transcripts and any other format to influence a wider market demand.

The Point: “Repurposing” your content into multiple types of info products will boost your revenues, reduce costs and dramatically collapse sales cycles.

Resource: www.RepurposedContent.com

Glossary: “Repurposing” means to convert, reorganize or repackage one form of content for utilization in another format (info product).  For example, you can repurpose a recorded Teleseminar into a CD set or a book or a “how to” course, etc.

If you want boost your impact on others, as well as influence the outcomes of your personal and professional life, then start thinking in terms of achieving “results” instead engaging in mundane “activities.” 

Most entrepreneurial CEOs sacrifice their credibility when they confuse their activities with their accomplishments or “results.”
 
Any entrepreneurial CEO can instantly boost their credibility and track record whenever they engage in “results-centered” dialogues with their Teams or Vendors.
 
The Point: When you start focusing on “results” you life will change because you′ll become more productive faster, better and with less human effort.

Resource: www.WhyResultsMatter.com

Glossary:  “Results-Centered” dialogues are when two people agree and commit to produce an outcome or “result” that is specifically measurable and sustainably predictable.

If you slash your “refund request” rates in half, then start utilizing offline “repurposing” strategies such as transcripts, CDs and DVDs.

Most information publishers have an organic refund rate that ranges from 2% to 20% if they only offer “online” versions of their info products.

The Point: You′ll cut your “natural refund rate” significantly once you start offering “offline” versions of your online digital info products and even software.

Resource: www.OfflineTranscriptSamples.com

Glossary: Your “natural refund rate” refers to the organic percentage of those customers who make the decisionto return your product during the guarantee period.

If you want to catapult your customer lifetime values (LTV), then start utilizing the robotic and automated power of the 24-hour recorded message.

Every product or service has a story behind how it was developed and every story has a built-in “inherent drama” that appeals to your buyers.

The Point: The “inherent drama” of your product or service offering will have greater impact (and will be more convincing to your prospects) when delivered by the human voice – your voice.

Resource: 1-800-976-8824, Ext. 9008 <—- Teleseminar Secretsâ„¢

Glossary: “Inherent drama” is a term first coined by advertising legend, Leo Burnett in the 1940s.  The concept refers to a “primal” element of your product or service that is so intensely interesting that it elicits tension in the minds of your prospects to either learn more or buy immediately.

If you want to accelerate the growth of your online and offline business, it pays to “split-test” every single day.  Your success with direct response marketing relies significantly on how often and how well you “split-test.”

By utilizing high-impact “Response Modifiers” daily, you′ll create winning marketing communications to double and/or even triple your sales and profits.

The Point: The sooner and more frequently you test Response Modifiers on your web sites, email communications and offline marketing, the faster you′ll uncover the “sweet spots” of what makes you money.

Resource: www.ResponseModifierTips.com

Glossary:  A “Response Modifier” is a high-impact element in a marketing ad or campaign that influences your conversion rate for better or worse.