The Power and Influence of “Marketing Lexicons”

30436648.jpgIf you want to burn your brand into minds of your students or customers … then I encourage you to begin thinking about creating your own marketing “lexicon” (vocabulary) in order to develop your own Glossary of Terms.

By so doing, you’ll automatically create your own vocabulary or language that instantly and automatically separates you from your competitors or rivals. Yet most info marketers fail to see the power of developing their own marketing lexicon.

But once you create a new vocabulary to amplify your marketing message (Tim Ferriss does with his 4-Hour Work Week blog and book), you almost instantly become an expert by “defining” your ideas.

Resource: www.AlexMandossianToday.com/glossary

Glossary: A “lexicon” is the mental vocabulary in another person’s mind for a specific language, social class, field, industry or glossary that communicates, organizes and pre-defines new ideas or concepts.

Anatomy of a Winning JV Financial Deal

tiedhands_110If you’re an information marketer who seeks winning JV deals … then I want you to consider any JV partner’s point of view before your own.

“Joint Venture” partners in the Internet marketing or info publishing niches typically don’t consider the ordinary expenses required to fuel a business.

That’s why so many JV deals in these two niches are structured poorly.  But when you responsibly structure a solid JV deal, your partnerships will last longer and you’ll make a lot more money!

Resource: www.AlexMandossianToday.com/JVsplit <– PDF Summary

Glossary: “JV” stands for “Joint Venture,” which is an entity formed between two or more parties to undertake business together. The parties “fund” the project and share the revenues/expenses.

(See Wikipedia definition for “Joint Venture” vs. “Strategic Alliance”)
 

List-Building Power with Your “Blog Squeeze”

Bird Flying Over CapitolIf you want to grow a bigger and more responsive list faster, better and easier … then I want you to seriously consider creating a “Blog Squeeze” page as a “back-door” entry to your blog.  By doing so, you’re online list will grow at head-snapping speed!

Every info marketer needs a blog.  And it makes sense for every blog should have a blog squeeze page because for less than $10 annually, you can double, triple and even dectuple (10 times) your opt-in conversion rates, just like I have, utilizing the “Blog Squeeze” principle.

Most information marketers who have blogs do NOT have “Blog Squeeze” pages for their “first-time” visitors. By adding the word “Today” or “Now” and creating a “blog squeeze” page, you will double even triple your opt-in rates.

Resource: www.AlexMandossianToday.com

Glossary: The “Blog Squeeze” page? It’s “back door” entry to your blog that forces an “opt-in” from first-time visitors you get from articles, blog posts, banner and classified ads, and offline or other types of promotions.

“Help Wanted” Positions Offered To Your List

Definition of AdvertiseIf you’re an Entrepreneurial CEO who places “Help Wanted” ads outside of your marketing database, you’re making a big mistake.

You’ll find better qualified and more enthusiastic job applicants who are in your current prospect or customer list. Your prospects and customers already know, like you and trust you … so why not ask them first?

(The resource below is a PDF document that is an actual “Help Wanted” ad I recently posted to my Teleseminar Secrets list)

The Resource: www.ClickBankSalesMgrWanted.com

Glossary: The “negative qualifier” is typically utilized in“help wanted” ads that focus on personality or character traits that are *not* wanted, followed by specifically identifying traits that *are* wanted.

Why Work “Environments” Influence Productivity

Desk with newspaperIf you want to develop a workspace that supports your goals and inspires higher levels of productivity start by removing the clutter and adding more meaningful “mental anchors” to your work environment.

Most entrepreneurial CEOs give little thought to how much a “workspace” can determine their personal productivity. But once you decide to construct a work environment that mentally “anchors” you in a positive way, you will start getting more done, faster, better and with less human effort.

Resource: www.AlexWorkSpace.com

Glossary: The “mental anchoring” of your workspace can have a powerful impact on your personal productivity by conditioning you to more supportive emotional states with visual triggers (like Pavlov did with auditory triggers linking food with the sound of a bell).

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