The 3 Responsibilities of a Thought Leader

Marketing, ResponsibilityA clear and simple definition of Responsibility is: “The ability to respond.”

What separates thought leaders in professional fields such as: marketing, academic, business training, spirituality, philosophy (or any other discipline you can think of ) is their ability to respond to uncertainty.

Amateurs react. Professionals respond.

After 17+ memorablem years of teaching direct marketing strategies to work-at-home entrepreneurs, best-selling authors, professional speakers and corporate giants such as Sams Club, I’ve observed that world-class professionals are defined by 3 core responsibilities.

If you want to become a social influencer or thought leader in your area of expertise, these 3 responsibilities can expand your public authority online and offline with reliable certainty.

Responsibility #1:  Define Reality. 

I learned this from Max De Pree, former CEO of Herman Miller and best-selling author of Leadership Is an Art.  Max says, “The first responsibility of a leader is to define reality. The last is to say thank you. In between the two, the leader must become a servant and a debtor.”

I agree. And I also know [Read more…]

“Priority” is the new Productivity

SuccessIn his roundup of the best tips of the week from, Brian Patrick Eha makes a recommendation that violates the Principle of Priority.  Eha writes:

Do your hardest tasks first. Do your creative thinking and your most difficult work early in the day, before routine chores (handling emails, scheduling meetings and so on) have sapped your energy.

“Every decision we make tires the brain,” says David Rock, co-founder of the NeuroLeadership Institute.  “Save less complex work for later in the day,” he adds.


In my 17+ years of teaching Productivity strategies to entrepreneurs who market online, doing the most difficult work early in the day is the surest way to diminish personal productivity.

My five-word definition of Productivity is “Maximum results in minimum time.” And by “results” I mean what’s most important to attain success, not what’s most urgent to maintain success.

It’s not about what’s difficult or creative or hard that matters. What matters most is [Read more…]

Daily Task Tips to Make Each Day More Productive

There’s a productivity principle called the “Rule of 5” which Jack Canfield taught me over 10 years ago.

He has since indicated many times during our monthly Ask Jack teleseminars that a daily practice of the Rule of 5 during his Chicken Soup for the Soul book launch days was significantly responsible for the meteoric rise and success of that book series.

That series he co-authored with another good friend, Mark Victor Hansen, is on a path to be the first book series, other than the bible, to sell over a billion books! 

Regardless whether or not Jack and Mark work the Rule of 5 as I do each week, I believe [Read more…]

Small Message, Big Impact

Terri Sjodin

If you’re a marketing professional who wants more impact in your business by utilizing a powerful “elevator speech” from scratch, take time to listen to this remarkable interview.

Listen to the Replay…

When you get a chance, grab your mouse and get three copies of Terri’s book; one for a colleague and one for anyone you know who has lost hope about creating an “elevator speech”.  The future of your business may rely on the 30 seconds of what you say when someone asks you, “What do you do?”  Click here to get this book and add it to your marketing library.

Protecting Your Domaining Business

protect domaining investmentOver the past month, we’ve taken an in-depth look at domain trading, also known as domaining. There’s one last topic to discuss: how to protect your domaining business. The domaining experts at Protrada offer several tips for guarding your investments.

Protect Your Domains from Theft. Domains are a big business, which means that theft is a big business, too.

One of the most common ways that domains are stolen is when a thief hacks into your email account and transfers your domains to a new registrar in their name. This scenario is almost impossible to reverse. Most victims discover that trying to recover a stolen domain is too expensive to be worthwhile.

You can protect yourself from this type of theft by [Read more…]

Domain Buying Strategies

domain buying strategiesBuying domains can be a very emotional process. To easily avoid making bad buying decisions in the heat of the moment, research your buys and develop a domain buying strategy before you initiate a purchase.

In Domaining 101, the domain trading and monetization experts at Protrada offer four tips when buying domains:

1. Be ready to walk away. Domaining is definitely a buyers market – which puts you in a strong negotiating position. There are always more sellers than buyers. And there will always be more domains you can buy if your current deal doesn’t pan out.

This may feel uncomfortable at first, because we’re used to paying sellers’ prices without question. But buying a domain isn’t like buying a gallon of milk. Domains are not commodity items, so you have the power to make an offer. Do your homework and know what is fair and profitable for you. If the seller turns your offer down, start hunting for a similar domain that you can buy instead.

2. Do your homework. When buying domains, you’ll want to know [Read more…]

Monetizing Domains with Good Content

monetize website with contentSuccessful domainers know there are two primary ways to monetize websites: Advertising and direct sales. Good content plays a key role in both strategies.

With the advertising model, content is used to attract and keep visitors at your site. The content is provided for free, and other companies or individuals pay to advertise on your site.

Advertising revenue comes in four forms. Cost per click (CPC) pays you every time a visitor clicks an ad. Cost per impression (CPM) pays you every time a certain number of people see an ad posted on your site.

With lead generation advertising, you get paid for each lead your site generates, and with cost per action (CPA) ads, you get paid [Read more…]

Picking Domains to Develop

develop domainsJust as with real estate, developing an online “property” is a fast and easy way to increase the value of your domains. But not all domains are created equal – or are worth developing.

According to the domain trading and monetization experts at Protrada, there are several factors to consider when deciding whether to invest time, money and resources in developing a domain. Here are five questions to ask yourself as you evaluate the development potential of your domains:

“Does this domain exactly match a popular search phrase?” Domains that match popular keyword phrases are good choices for two reasons. First, Google scans domain names when determining search engine results page placement. If your domain includes exact-match keywords, it will help to boost the domain’s ranking.

Second, exact-match keyword domain names are easier to remember than other domain names. Use the Google Keyword Research Tool to check the popularity of keywords related to your domain.

“Can I deliver what visitors want?” Visitors need [Read more…]

Domain Selling Strategies

domain selling strategiesTo maximize your domaining profits, it’s critical to sell at the right time and for the right price. A clear selling strategy will help you make good decisions, so you don’t turn off legitimate buyers or sell your domains for too little.

In Domaining 101, the domain trading and monetization experts at Protrada offer several tips for getting top dollar for your domain.

  • Price it right. As a general rule, you should set your price at 5-10 times what you have paid for the domain or 4-7 times the current monthly revenue.  In other words, the routine buy/sell strategy is to buy domains at 10% of what your selling price is.  Amazing, huh?!

Be sure that your asking price will make up for all expenses you’ll incur with the sale, including renewal or Paypal fees, as well as [Read more…]

How to Sell Your Domains

domain for saleSelling domains is one way to make money as a domainer. Some domain sales will be straightforward to negotiate. Others will make you second-guess yourself, wondering whether you could have made more money. Keep reading for proven tips to making domain selling easy and painless.

According to the domain trading and monetization experts at Protrada, a good rule of thumb is selling for 2 to 3 times what you paid for the domain.

You can usually sell domain names in the same places you buy them, such as listing and auction sites. (Click here to see a list of five places where you can buy domains.)

A key question to consider is do you want to make money quickly or is it more important for you to sell for top dollar?

If you want to sell quickly, target investors. Just like you, other domainers are looking for good-quality domains they can buy at a decent price, then resell for more money. Another domain investor may be willing to pay you enough to turn a profit, then invest the time and energy developing the domain into a greater value.

If you are focused on getting top-dollar for your domain, selling to an [Read more…]