In Part 1 of this Marketing Paradoxes three part series, you learned about the Paradox of Distribution which I defined as follows:
“You can’t get adequate distribution of a product until you’ve proven it can sell; but you can’t prove a product can sell until you’ve gotten adequate distribution in the market.”
In Part 2, you learned about the Paradox of Choice which I defined as:
“The more choices you have, the more paralyzed you become as a result of your inability to make clear buying decisions. The more indecisive you become, the less freedom you have in making buying decisions.”
In Part 3 (what you’re reading now), you’re about to discover [Read more...]
I’m glad you’re reading this 3-part series because although the three blog posts are in reverse order, I want you to review each one carefully and think about how they impact the growth of your business. 
Facts or fiction? That’s the question that accompanies this recent email I got from a friend. Maybe you’ve seen it, maybe you haven’t … but I thought it was worth passing along :-)
Do you ‘tweet’ for your business? If you don’t you should. Twitter has really caught on as a traffic builder.
Blogging and Tweeting – A Natural Combination
Tweets are short little posts commenting on what you are doing right now. The key to using Twitter effectively is participation. You must listen as well as speak. The more you listen and respond, the more people will ‘follow you’.
When you tweet, your message is broadcast to everyone who is following you. If your ‘tweet’ is interesting, your followers will want to see what you are all about and will click over to your blog and have the opportunity to opt-in.
The more you interact, the more people will interact with you. So, go over to Twitter and set up an account. Search for people you know and start following them. Start ‘tweeting’ and watch what happens!
NOW let’s connect your blog and Twitter. Get the WordPress plugin TwitterTools. This plugin allows you to create a tweet from every new blog post – automagically!
Want to know the real secret? Don’t stop at Twitter Tools. Go back to Twitter later and tweet about your blog post. Double the value of Twitter Tools AND your blog.