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Is This the Future of Book Publishing?

March 30, 2010 By Alex Mandossian 75 Comments

[youtube:http://www.youtube.com/watch?v=Weq_sHxghcg 480 295]

This clever video was brought to my attention by my literary agent, Bonnie Solow, who also happens to be the literary agent for Harv Eker, Jack Canfield, Phil Town and others.

A lot is as stake in the book publishing world these days, so if you have a “traditional” book in your heart; or, if you’re in the process of getting your manuscript published, watch up to the 1 min, 7 sec mark – then notice what happens ;-)

You’ll be glad you did.

In the meantime, take a look at what my friend, Geneen Roth is up to lately … she has a new runaway best-selling book titled: Women Food And God.  I’m conducting a VBT with her in April … and you’ll get to see her on Oprah in May!

What To Do Now: Please comment and share how you feel the future of book publishing change the way we consume information in the next 10 years.  Be candid, brief and speak from your own experience.

Filed Under: General Tagged With: , , , , , , , , , , , , ,

How To Master Your “Little Voice” Inside

January 26, 2010 By Alex Mandossian 22 Comments

Little Voice MasteryI have no idea if you and I have ever met, but I do feel I know these two things about you:

1)  You have a “Little Voice” deep inside of you

2) That “Little Voice” doesn’t always support you

It doesn’t matter if your business is booming, or if it’s on life support, your “Little Voice” inside is typically the unseen force that drives you to success or failure in everything you do or don’t do.

Click here to see the Little Voice video if you’re in a hurry.

Let me explain: For the past three decades, my colleague Blair Singer has carefully studied, learned, taught and mastered the secret to winning the war between the ears in 30 seconds or less – and enjoy an extraordinary life.

Let me say that again so it really sinks in …”How to Win the War Between Your Ears in 30 seconds or Less – and Have an Extraordinary Life!” is the subtitle of Blair’s newest book, Little Voice Mastery.

His book’s subtitle is also the promise that he and I intend to keep if you, and nine of your friends, decide to join us for our Little Voice Bookinar Series that starts soon.  What I’m talking about here is an unprecedented and remarkable Buy 1, Get 9 Free special offer!

So if you’re an entrepreneur, independent professional or [Read more...]

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What Al Gore Taught Me About Promoting Books

July 2, 2009 By Alex Mandossian 7 Comments

al-goreThe specific incident I’m about to share with you took place on November 20th, 2002.  My life changed that night as did the lives of tens of thousands of other authors and info marketers.

It was warm autumn evening in Corte Madera, CA.  I was planning to meet a friend for dinner, but as I arrived at the restaurant the parking lot was packed.  I parked my car several blocks away and began walking toward the restaurant.

Across the walkway was the famous independent book store called Book Passage.  For some reason, it had a huge crowd standing outside the door that evening.

I asked a passer-by what was going on and she told me that “Al and Tipper Gore” were there for a book signing for their book, “Joined at the Heart”.

It’s not every day that a former vice president and his wife steps into my neighborhood, but my previous commitment influenced me to enter the restaurant and have dinner with my friend.

The entire time at dinner I was curious how for book signing was going for the Gores.  What questions they were answering, how many books they were selling and what their new book was about.

On the way back to my car after dinner, I ducked inside the book store — which was now emptying—and asked the woman behind the counter, “Hey, how many books did they sell?” [Read more...]

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Why “Bad Info” Cripples Your Marketing Power

November 5, 2008 By Alex Mandossian 3 Comments

desk_110.jpgCopywriting legend, Gary Halbert used to say: “Nothing in business (or life) is more expensive than bad information.” 

That’s not only true when you’re doing research for your copywriting communications, but it’s also true in your list building and database marketing activities. 

“The only thing worse than no information is bad information,” reports Denny Hatch, founder of Who’s Mailing What? 

As it relates to database marketing, “at least with no information you know exactly where you stand. Bad information will always destroy a program,” Denny adds.

Bad advice typically leads to [Read more...]

Filed Under: Books, General, Info Marketing, Recent Comments, repurposing, Teleseminars Tagged With: , , , , , , , ,

The Birth of the “Virtual Book Tour”

June 5, 2008 By Alex Mandossian 9 Comments
Flash Video Play Now | Play in Popup

November 20th, 2002 was an important day for me.

On that evening, I drove into the Book Passage (bookstore) parking lot in Corte Madera, CA and I met Al and Tipper Gore during their live “physical” book signing. I was shocked when I discovered that they only sold a few hundred books. I knew there had to be a better way.

The better way to sell books or info products is a Virtual Book Tour … which has been the topic of this video blog and my 4-module series.

Since 2002, I’ve conducted nearly a hundred Virtual Book Tours (“VBTs”). And today, I charge almost $5K to interview authors (for 60 minutes) and mail my online list on their behalf.

If you’re reading this before June 5th at 6pm Pacific (9pm Eastern), that evening I’m hosting a live Preview Call for my VBT teleseries and I want you to attend.

If you register before the dealine, you’ll save $79 on your tuition as a result of reading this blog post with this Discount Code: gabe1025.

Click here to get the full story if you missed the deadline.

Filed Under: AlexTV, Audio Programs, Books, General, Info Marketing, Podcasts, Teleseminars Tagged With: , , , , , , , , , , , , , , , , , , ,
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