Why Marketing Growth Is No “Happy Accident”

happy-face.jpgModern research into a 40-year study (started back to 1971) concludes that “happiness is contageous”  (the full story is in Yahoo News).

The same U.K. research team that recently reported how obesity and smoking spreads in networks, now also concludes that the more happy people you know, the more likely you yourself will be happy.

Duh … right? 

But please continue reading because I think you’ll discover that finding and focusing on the happy people on your marketing team will create more growth for your business in 2009.

Marci Shimoff reported a similar conclusion during our 65-minute Virtual Book Tour for her runaway best-selling book,  Happy For No Reason 

(If you want free instant access to that VBT, just type-in [Read more...]

STUDENT SPOTLIGHT: Bilaal Rajan – An Underage Overachiever Who is “Making Change”

Bilaal RajanMeet Bilaal Rajan.  He is 12 years old and lives in Toronto, Canada with his parents.

He started his first micro-fundraising campaign when most kids start reading.  At the age of four, Bilaal sold clementines to help raise money for the victims of a devastating earthquake in India.

Through his leadership, he has helped raise millions dollars for children in Southeast Asia, Haiti and Africa.  In March, 2005, Bilaal became UNICEF’s Canada Child Representative.

In 2007, he became the Mega Challenge “Top Vote-Getter” for Teleseminar Secrets.  In 2008 his new book, Making Change ~ Tips from an Underage Overachiever (Orca Book Publishers) is destined to become a worldwide best-seller!

You can help him out now by [Read more...]

CASE STUDY: The “Irresistible Rebate” Offer

Big Top Tent Inside / OutsideSince 2001, I’ve utilized an electronic marketing methodology (combined with “offline” direct mail) called the Irresistible Rebate Offer.

Click here to see a winning example of an Irresistibe Rebate Offer with my good friend and colleague, Brendon Burchard.  This promotional method works fast, it’s reliable and very, very easy to execute.

Background: Brendon asked me to promote his “Big Tent” event with internationally best-selling authors, Marianne Williamson, John Gray and world-renowned wealth coach, Bill Harris.

I originally declined as an Affiliate – despite the 90% commission I’d receive on each $97 ticket I sold - because [Read more...]

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