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“Priority” is the new Productivity

By Alex Mandossian

Success In his roundup of the best tips of the week from Entrepreneur.com, Brian Patrick Eha makes a recommendation that violates the Principle of Priority. Eha writes:

Do your hardest tasks first. Do your creative thinking and your most difficult work early in the day, before routine chores (handling emails, scheduling meetings and so on) have sapped your energy.

“Every decision we make tires the brain,” says David Rock, co-founder of the NeuroLeadership Institute. “Save less complex work for later in the day,” he adds.

Commentary:

In my 17+ years of teaching Productivity strategies to entrepreneurs who market online, doing the most difficult work early in the day is the surest way to diminish personal productivity.

My five-word definition of Productivity is “Maximum results in minimum time.” And by “results” I mean what’s most important to attain success, not what’s most urgent to maintain success.

It’s not about what’s difficult or creative or hard that matters. What matters most is [Read more…]

“Drop Into Genius”

By Alex Mandossian

Paul Scheele

Whether you feel you “CAN” or “CANNOT” … you’re right! Find out first hand how to “drop into” your genius that has been yours since birth!

Listen to the Replay…

This is the Virtual Book Tour about Reactivation. What is it? Why is it important? And how can you tap into it day after day after day.

Click here to add this book to your library.

What Is An “Engaged” Entrepreneur?

By Alex Mandossian

Entrepreneurship is binary. That means you’re either engaged in growing your business, or you’re disengaged. There is no in-between.

According to my colleague Greg Habstritt, if you’re a disengaged entrepreneur, then you’re probably exhausted. And as an exhausted entrepreneur you probably face each day living into activities that are draining and unproductive.

The reason I bring it up is because if you want more money, more clients and more time-off from your business, then becoming an engaged entrepreneur means saying “No” more often.

Engaged entrepreneurs say “Yes” only to those daily activities, joint venture partners, seminars and educational products that are relevant to their immediate growth needs.

It’s never too late to surround yourself with engaged entrepreneurs and on June 4th – 6th, I’m co-hosting an event in Calgary, Alberta, Canada (founded by Greg Habstritt) that celebrates engaged entrepreneurs.

If you’re reading this post in time and it makes sense for you to say “Yes” (and you’re willing to say “No” to whatever you had planned that weekend) then click here to watch an important video I prepared for you and 11 other very special entrepreneurs.

A Thanksgiving Post for 101 Teachers in My Life

By Alex Mandossian

I enjoy making lists.

The list I want to reveal to you this Thanksgiving Day is my Gratitude List of 101 Teachers who have influenced my life and reminded me of the importance of being a lifelong learner.

This partial list is alphabetized by first name. Many of my Teachers are still living and some have passed on.

I consider this a “partial” Gratitude List because I’m absolutely certain that I’ve overlooked lots of people who have had deep influences on my personal and professional life. Forgive me if you are one of those people.

If you’ve taught me something, but don’t see your name on the list, again please forgive my oversight and help me complete my list by commenting & sharing what you feel you’ve taught me.

Sound fair enough?

My purpose in sharing my 101 Teachers list is for you to create your own. I encourage you to make a list of your Teachers and share it publicly as a declaration … just like I did.

The simple act of writing the names and what you’ve learned will put a smile on your face and make you feel great.

To see my list of 101 Teachers, click here –> [Read more…]

The “Seminar Business Card” Design Revealed

By Alex Mandossian

business-card-photo My central premise about running entrepreneurial-centered business is that “Every business is an information marketing business.”

And the most fundamental and practical business building tool entrepreneurs have at their fingertips – especially at seminars and networking events – is their business card.

Because seminars provide the ideal networking climate of face-to-face conversations, your business card, if designed properly, can become a persuasive leave-behind to build your brand and expand your marketing reach.

I believe every entrepreneur must have two business cards. One for everyday use and one for seminars and networking events.

The purpose of your seminar business is to inspire, motivate and even persuade the people you meet to follow-up with you and take action.

To make that happen you need compelling content and even an irresistible offer (on the back of your card).

The problem is, most business cards I encounter are nothing more than mini-billboards with basic information. They’re information tools, but not marketing tools.

Take a moment and picture yourself at a seminar or networking event. You’re excited to be there. You can sense the energy from the other attendees in the room. And you have a stack of your own business cards to hand out.

During each face-to-face conversation you have, there’s typically that awkward moment when [Read more…]

Why Multitasking Destroys Your Productivity

By Alex Mandossian

multi-tasking Most entrepreneurs I know are proud of their “multitasking” ability.

According to Wikipedia, “Human multitasking is the performance by an individual of appearing to handle more than one task at the same time.” The keyword that multitasking a myth is: “appearing.”

The term originated with computer multitasking – a CPU solves problems by scheduling tasks and switching from task to task until each task gets its turn.

The activity of switching back-and-forth may be a computer-friendly activity, but it’s anything but human-friendly when it comes to an entrepreneur’s personal productivity in the office or home!

Dave Crenshaw wrote my favorite book on the topic and I recommend it to any entrepreneur who still thinks and feels that multitasking is cool.

On page 29 in The Myth of Multitasking, Dave writes: [Read more…]

History Of The “Entrepreneurial Revolution”

By Alex Mandossian

In his February 24th State of the Union Address, Barack Obama publicly declared that “The future of our economy relies on the imagination of our Entrepreneurs.”

That twelve-word sentence in President Obama’s speech isn’t about politics as much as it is about business. Your business. My business. And the dawn of a brighter new future of the “Entrepreneurial Interdependence” era that’s now upon us.

Quick History Lesson: In the 20th century, Americans traded their Entrepreneurial Independence (which they enjoyed for the previous 200 years), and began a 50-year stint of dependence on the modern-day Corporation.

Think back to that famous scene that happened on September 17th, 1787 during the Signing of the U.S. Constitution.

The central figures who were present included George Washington, Alexander Hamilton, James Madison and America’s first millionaire, Benjamin Franklin. These Founding Fathers were opposed by [Read more…]

Does Your Email Inbox Need A 60-Sec Cleansing?

By Alex Mandossian

email1 It was a warm Friday morning in Kona, Hawaii … and there I was eating my breakfast with five of my TLC friends.

Suddenly, that all-important topic of distractions came up. So I seized the opportunity to ask all five thought leaders the single most important entrepreneurial productivity question that I routinely ask my students, friends, colleagues and even my mentors.

Here’s the question:

“What’s the #1 distraction you inevitably face each day in your personal and professional life?”

They went five-for-five and gave the same answer. It’s the same answer I hear from my students. It’s the same answer I hear from my JV partners, my colleagues and even my mentors.

Survey after survey, Ask Campaign after Ask campaign … Email seems to be everbody’s undisputed #1 distraction in their personal and professional lives!

Imagine that? The #1 distraction entrepreneurs and [Read more…]

The 3 “Marketing Paradoxes” Explained (Part 2)

By Alex Mandossian

In Part 1 of this Marketing Paradoxes three part series, you learned about the Paradox of Distribution which I defined as follows:

“You can’t get adequate distribution of a product until you’ve proven it can sell; but, you can’t prove a product can sell until you’ve gotten adequate distribution in the market.”

The second Marketing Paradox I want to delineate here is what’s known as the Paradox of Choice.

In fact, it’s the actual title of a ground-breaking book that belongs in every marketing library called, The Paradox of Choice – Why More Is Less by best-selling author and social psychologist, Barry Schwartz.

Paradox #2: The Paradox of Choice

I define this paradox from a marketer’s perspective as: [Read more…]

The “Magic Formula” Revisited

By Alex Mandossian

Whether you want to improve your marketing communications with the spoken or written word, I believe one formula – The Magic Formula – is your fastest, easiest and most reliable tool to influence more prospects and customers.

The Magic Formula was first developed by Dale Carnegie and in three simple steps it’s everything you need to know to become an incredibly poised, polished and masterful communicator – online or offline!

Here’s the formula in its simplest form:

STEP 1: Incident – What specific incident inspired the purpose surrounding of your topic?

STEP 2: Action – What specific action do you want your listener/reader to take?

STEP 3: Benefit – What specific benefits will your listeners/readers gain as a result of taking action?

It doesn’t matter if you’ve read How To Win Friends And Influence People or if you want to become a professional speaker. Carnegie’s Magic Formula is time-tested to hold any audience’s attention from the first time you utilize it.

The formula is practical communication tool that ensures immediate action taken by your listeners/readers. Make it your secret to begin to dramatically improve the pulling-power of your websites, teleseminars and online videos.

You’ll be surprised and even thrilled by how frequently you find yourself reaching for this powerful technique to help you achieve your goals faster and boost the impact of your personal influence.

“Priority” is the new Productivity

“Drop Into Genius”

What Is An “Engaged” Entrepreneur?

A Thanksgiving Post for 101 Teachers in My Life

The “Seminar Business Card” Design Revealed

Why Multitasking Destroys Your Productivity

Does Your Email Inbox Need A 60-Sec Cleansing?

The “Magic Formula” Revisited

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