My central premise about running entrepreneurial-centered business is that “Every business is an information marketing business.” 

And the most fundamental and practical business building tool entrepreneurs have at their fingertips – especially at seminars and networking events – is their business card.

Because seminars provide the ideal networking climate of face-to-face conversations, your business card, if designed properly, can become a persuasive leave-behind to build your brand and expand your marketing reach.

I believe every entrepreneur must have two business cards.  One for everyday use and one for seminars and networking events.

The purpose of your seminar business is to inspire, motivate and even persuade the people you meet to follow-up with you and take action.

To make that happen you need compelling content and even an irresistible offer (on the back of your card).

The problem is, most business cards I encounter are nothing more than mini-billboards with basic information.  They’re information tools, but not marketing tools.

Take a moment and picture yourself at a seminar or networking event.  You’re excited to be there.  You can sense the energy from the other attendees in the room.  And you have a stack of your own business cards to hand out.

During each face-to-face conversation you have, there’s typically that awkward moment when [Read more...]