Virtual + Physical = Massive Marketing Reach

alex-looking-downThis is a true story.  On Friday, April 3rd, I was invited to participate as a faculty member for the Ultimate Business Mastery Summit in Las Vegas, NV (March 31st – April 4th) hosted by Tony Robbins and Chet Holmes.  The event is SOLD OUT.

Unfortunately, I had a schedule conflict with my good friends at Early To Rise because I was asked to Emcee their Profits in Paradise workshop at the Peabody Hotel in Orlando, which is also sold out.

Suddenly, it hit me – why can’t I teach at both events?

Even thought I’m committed to ETR, I could still teach at the UBMS in Las Vegas through a Webcast from my hotel room and invite TeleWebcast listeners like you to get access to the same 60-minute, Internet Optimization training.

And that’s exactly what I’m doing after getting permission from the team at UBMS … and I do hope you participate and invite your friends and colleagues.

Want To Participate? Visit www.OptimizationMastery.com to get private TeleWebcast access on Friday night at 5pm Pacific / 8pm Eastern for $20 and you may even invite one friend or business colleague to the training at no extra fee.

KEY POINT: Remember to use your VIP Discount Code – AM3964 – to save $79 off the $99 tuition everybody will pay who don’t read this blog post.

But that’s not all … [Read more...]

Watch This If Confused About “Social Networks”

socialnetworks As Lee LeFever says at the beginning of this great 1 minute, 48 second video “Networks get things done.”

In less than two minutes, he clearly describes how networks evolve and why they’re so important to us in our personal and professional lives.

I really admire teachers who can reduce complicated concepts to their simple essence.  This video is easy to understand and I encourage you to pass it along to others who may be still be confused by the “social networking” revolution.

If you look up the term, Social Network, in Wikipedia, here are the most help 250 words you’ll find in their very detailed definition:

Social networks are social structures made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of interdependency, such as values, visions, ideas, financial exchange, relationships, kinship, dislikes or trade.

In its simplest form, a social network is a map of all of the relevant ties between the nodes being studied. The network can also be used to determine the social capital of individual actors. These concepts are often displayed in a social network diagram, where nodes are the points and ties are the lines.

Just for fun, see if you can correctly answer these [Read more...]

A Great Way To Start Your Day

ted-logo1Almost every entrepreneur I know begins doing business with a daily ritual.

Many of my colleagues read of the local newspaper.  Others watch the morning news on CNN.  And many others simply close their eyes and meditate for about 20 minutes.

I have no idea what you do or if you even have a daily ritual, but today I want to “part the curtain” on what I believe is the single most important activity I do to start my day.

It’s a simple 20-minute business ritual that inspires and motivates me to face any business challenge head-on and helps me to generate new ideas and innovations with little effort.

My Morning Ritual: At about 7:30am (Pacific Time) , I grab my PC mouse, fire-up my browser and punch-in [Read more...]

5 Ways to Repurpose Articles on Facebook/Twitter

earthvice_110If the only thing you are doing with your Article Marketing is publishing your articles on the Article Directories, then you are missing out on a great opportunity to repurpose and extend the reach of your articles.

Facebook and Twitter are two of the most popular and powerful social networking sites on the internet.  I recommend you take advantage of the opportunity they present to repurpose and extend the reach of your articles.

Here are three steps you can take on Facebook and two steps you can take on Twitter.

Three Ways on Facebook

Once you have set up your Facebook account, here are three powerful steps to take with your articles:

1) Notes section - In the notes section, you want to list your articles. I recommend [Read more...]

The “Decoy” Pricing Model

pi-cover.jpgAccording to Wikipedia, the “decoy effect” (also known as the ”asymmetric dominance effect”) is the phenomenon  whereby consumers change their preference between two options when also presented with a third option that is asymmetrically dominated.”

In plainer language, here’s the way decoys are utilized daily during consumer experiences.

Scenario 1: You order a medium-size Pepsi at the movies for $2.75 and the person behind the counter asks, “Would you like a large for just 25 cents more?” You say, “Yes”… that’s the decoy effect.

Scenario 2: You’re sitting at the bar in an airport terminal waiting for your plane to board. As soon as you order your $7 cocktail, the bartender smiles and says, “Want a double-shot for just $2 more?” You say, “Yes”… that’s the decoy effect.

I have no idea what your consumer response would be in similar circumstances, but I do know from my own experience [Read more...]

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