The Google Alert You Never Got

On March 11th, I received an email alert from my buddy, Marc Harty who posts his PR Traffic tips on this blog.

His email was disturbing because it was in response to an an email he received from my about my Virtual Book Tour with another buddy of mine, Harvey Mackay.

Here’s what Marc wrote me:

Alex, I wanted to let you know this right away … Gmail doesn’t show URLs with initial caps as link. This changed happened recently.  For a URL to be a link in Gmail it needs to contain:  1. the “www” and 2. all lowercase . Thought you should know.

Gee, thanks Marc … both  my emails for Harvey Mackay were in the queue and sent, so I couldn’t anything about it and I did get over 500 people on that VBT to listen in … but I wonder how many more people could have listened if I was aware of the recent change.

If you’re scratching you head right now say “Huh?” to yourself, then do yourself a favor and watch a 2 min. 5 sec video posted by Frank Bauer.  It’s the best explanation I’ve seen and he posted it back on Feb. 10th!

Click here for the video tutorial and please put a ton of comments on Frank’s blog and show him some love :-)  Tell him I sent you.  His “fluff-free” style of explaining the predicament that Google failed to announce is worth passing on.

What To Do Now: 1) Watch the VIDEO … 2) Comment and share … and as Frank says, 3) Have “an awesome day!”

Meet the “World’s Most Connected” Man

Ferrazzi VoteMy friend, Keith Ferrazzi is acknowledged as “the worlds most connected individual,” according to Fortune and Inc. magazines.

Please visit his blog regularly (as I do each week) and VOTE on whether he should post 2X per week or 3X per week.

If he gets over one hundred comments on that “Survey” post, I’m pretty sure I can convince him to do a tele-interview with me … and YOU will be invited to listen in at no cost!

I conducted a similar Marketing Survey on my December 30th, 2008 post and got over 320 responses.  Please show-up for Keith and his Team by voting on his blog now.

Click here to vote on Keith’s blog because needs your advice.  When you’ve written your comment, come back here to read the rest of this post.

I told him my readers are [Read more...]

Rediscover the Adwords Learning Center

adwords-logoIt’s no secret that Google Adwords can become a fast, easy and predictable way to attract targeted website traffic.

Like most marketing strategies, setting up an Adwords account is simple, but not so easy to master. That’s why I recommend you visit Google’s Learning Center.

In my experience, it is hands-down the single most cost-effective way to learn Adwords marketing strategies.

Click here to visit the Learning Center and you’ll find these 9 Modules:

1.  Introduction to AdWords    
2.  Getting Started with AdWords    
3.  Targeting    
4.  Costs and Billing    
5.  Tracking Ad Performance
6.  Optimizing Ad Performance
7.  The AdWords Toolbox
8.  Google Analytics
9.  Managing Client Accounts

You can count on [Read more...]

A Great Way To Start Your Day

ted-logo1Almost every entrepreneur I know begins doing business with a daily ritual.

Many of my colleagues read of the local newspaper.  Others watch the morning news on CNN.  And many others simply close their eyes and meditate for about 20 minutes.

I have no idea what you do or if you even have a daily ritual, but today I want to “part the curtain” on what I believe is the single most important activity I do to start my day.

It’s a simple 20-minute business ritual that inspires and motivates me to face any business challenge head-on and helps me to generate new ideas and innovations with little effort.

My Morning Ritual: At about 7:30am (Pacific Time) , I grab my PC mouse, fire-up my browser and punch-in [Read more...]

Kipling’s 6-Step Secret Dissolves “Writer’s Block”

rudyard-kipling3Joseph Rudyard Kipling (1865–1936) was an English author and poet. Born in Bombay, British India (now Mumbai), he is best known for his works of fiction like The Jungle Book.

According to Wikipedia, he is one of the greatest innovators in the art of writing the short story.  Kipling was one of the most popular English writers in the late 19th century and he won the Nobel Prize in Literature in 1907. 

He is the first English writer to receive the prize and to date he is still its youngest recipient.

As a work-at-home entrepreneur, I believe that Rudyard Kipling’s greatest contribution to the marketing and copywriting world was his Six Honest Serving-Men technique (or “Six Honest Servants” which is more politically correct today). 

Whenever he waged an occassional battle with [Read more...]

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