The Google Alert You Never Got
On March 11th, I received an email alert from my buddy, Marc Harty who posts his PR Traffic tips on this blog.
His email was disturbing because it was in response to an an email he received from my about my Virtual Book Tour with another buddy of mine, Harvey Mackay.
Here’s what Marc wrote me:
Alex, I wanted to let you know this right away … Gmail doesn’t show URLs with initial caps as link. This changed happened recently. For a URL to be a link in Gmail it needs to contain: 1. the “www” and 2. all lowercase . Thought you should know.
Gee, thanks Marc … both my emails for Harvey Mackay were in the queue and sent, so I couldn’t anything about it and I did get over 500 people on that VBT to listen in … but I wonder how many more people could have listened if I was aware of the recent change.
If you’re scratching you head right now say “Huh?” to yourself, then do yourself a favor and watch a 2 min. 5 sec video posted by Frank Bauer. It’s the best explanation I’ve seen and he posted it back on Feb. 10th!
Click here for the video tutorial and please put a ton of comments on Frank’s blog and show him some love :-) Tell him I sent you. His “fluff-free” style of explaining the predicament that Google failed to announce is worth passing on.
What To Do Now: 1) Watch the VIDEO … 2) Comment and share … and as Frank says, 3) Have “an awesome day!”
Refer this blog post to a friend or colleague…
Meet the “World’s Most Connected” Man
My friend, Keith Ferrazzi is acknowledged as “the worlds most connected individual,” according to Fortune and Inc. magazines.
Please visit his blog regularly (as I do each week) and VOTE on whether he should post 2X per week or 3X per week.
If he gets over one hundred comments on that “Survey” post, I’m pretty sure I can convince him to do a tele-interview with me … and YOU will be invited to listen in at no cost!
I conducted a similar Marketing Survey on my December 30th, 2008 post and got over 320 responses. Please show-up for Keith and his Team by voting on his blog now.
Click here to vote on Keith’s blog because needs your advice. When you’ve written your comment, come back here to read the rest of this post.
I told him my readers are (more…)
Refer this blog post to a friend or colleague…
A Great Way To Start Your Day
Almost every entrepreneur I know begins doing business with a daily ritual.
Many of my colleagues read of the local newspaper. Others watch the morning news on CNN. And many others simply close their eyes and meditate for about 20 minutes.
I have no idea what you do or if you even have a daily ritual, but today I want to “part the curtain” on what I believe is the single most important activity I do to start my day.
It’s a simple 20-minute business ritual that inspires and motivates me to face any business challenge head-on and helps me to generate new ideas and innovations with little effort.
My Morning Ritual: At about 7:30am (Pacific Time) , I grab my PC mouse, fire-up my browser and punch-in (more…)
Refer this blog post to a friend or colleague…
Kipling’s 6-Step Secret Dissolves “Writer’s Block”
Joseph Rudyard Kipling (1865–1936) was an English author and poet. Born in Bombay, British India (now Mumbai), he is best known for his works of fiction like The Jungle Book.
According to Wikipedia, he is one of the greatest innovators in the art of writing the short story. Kipling was one of the most popular English writers in the late 19th century and he won the Nobel Prize in Literature in 1907.
He is the first English writer to receive the prize and to date he is still its youngest recipient.
As a work-at-home entrepreneur, I believe that Rudyard Kipling’s greatest contribution to the marketing and copywriting world was his Six Honest Serving-Men technique (or “Six Honest Servants” which is more politically correct today).
Whenever he waged an occassional battle with (more…)
Refer this blog post to a friend or colleague…
Why Is Google Unhappy About Getting “Verbed?”
The first recorded usage of “Google” used as a verb was on July 8, 1998, by Larry Page, who wrote on a mailing list: “Have fun and keep googling!”
“Google” was officially verbed in the Oxford English Dictionary on June 15, 2006 and to the Merriam-Webster Dictionary in July, 2006.
I firmly believe that having the public utter your company name as a verb is like going to heaven without the inconvenience of dying. Getting “verbed” is the ultimate accomplishment for any brand – the marketer’s Shangri-la.
But Google doesn’t see it that way. Its legal department isn’t happy about getting “verbed” probably because they’ve bought into the myth that a company risks (more…)
Refer this blog post to a friend or colleague…
Stick Strategy: The “Quick Start” Video Tutorial
If you’re an Info Marketer, then a superb ”stick strategy” (maximizing profits while minimizing losses) is the “Quick Start” video tutorial.
By having Quick Start tutorials (like the one you see below), you’ll automatically eliminate the single biggest complaint new students, clients and customers have which is: “How do I get started!?”
This is the actual Quick Start Video available to all of my TSS Alumni and new 2009 Teleseminar Secrets students.
Did you watch the video yet?
Even if you decide NOT to register for this year’s Teleseminar Secrets course, I want you to start utilizing “Quick Start” video tutorials.
You candid comment is appreciated in advance.
Refer this blog post to a friend or colleague…
The 3 “Marketing Paradoxes” Explained (Part 3)
In Part 1 of this Marketing Paradoxes three part series, you learned about the Paradox of Distribution which I defined as follows:
“You can’t get adequate distribution of a product until you’ve proven it can sell; but you can’t prove a product can sell until you’ve gotten adequate distribution in the market.”
In Part 2, you learned about the Paradox of Choice which I defined as:
“The more choices you have, the more paralyzed you become as a result of your inability to make clear buying decisions. The more indecisive you become, the less freedom you have in making buying decisions.”
In Part 3 (what you’re reading now), you’re about to discover (more…)
Refer this blog post to a friend or colleague…
The “Decoy” Pricing Model
According to Wikipedia, the “decoy effect” (also known as the ”asymmetric dominance effect”) is the phenomenon whereby consumers change their preference between two options when also presented with a third option that is asymmetrically dominated.”
In plainer language, here’s the way decoys are utilized daily during consumer experiences.
Scenario 1: You order a medium-size Pepsi at the movies for $2.75 and the person behind the counter asks, “Would you like a large for just 25 cents more?” You say, “Yes”… that’s the decoy effect.
Scenario 2: You’re sitting at the bar in an airport terminal waiting for your plane to board. As soon as you order your $7 cocktail, the bartender smiles and says, “Want a double-shot for just $2 more?” You say, “Yes”… that’s the decoy effect.
I have no idea what your consumer response would be in similar circumstances, but I do know from my own experience (more…)
Refer this blog post to a friend or colleague…
QUICK TIP: Automatically Syndicates Your Content
If you publish a blog or a website, the ShareThis plug-in (WordPress, Blogger, TypePad and websites) instantly boosts your content distribution!
Its quick, easy and almost automatic syndication for web publishers … and best of all, all you need is one clutter-free tracking button.
(See it at the lower-left corner of this post?)
Because it’s becoming more and more difficult to keep up with the growing number social media communities the ShareThis plug-in lets you instantly access all of your profiles, friends, and contacts for easy sharing and updating.
Give it a test-drive as a reader of this post and if you like the experience, plug-it into your blogs and other websites as an online publisher. You and your website visitors will be glad you did.
Rediscover the Adwords Learning Center
Like most marketing strategies, setting up an Adwords account is simple, but not so easy to master. That’s why I recommend you visit Google’s Learning Center.
In my experience, it is hands-down the single most cost-effective way to learn Adwords marketing strategies.
Click here to visit the Learning Center and you’ll find these 9 Modules:
1. Introduction to AdWords
2. Getting Started with AdWords
3. Targeting
4. Costs and Billing
5. Tracking Ad Performance
6. Optimizing Ad Performance
7. The AdWords Toolbox
8. Google Analytics
9. Managing Client Accounts
You can count on (more…)
Refer this blog post to a friend or colleague…
Facebook Twitter StumbleUpon Email