Why Is Google Unhappy About Getting “Verbed?”

google-team-time.jpgThe first recorded usage of “Google” used as a verb was on July 8, 1998, by Larry Page, who wrote on a mailing list: “Have fun and keep googling!”

“Google” was officially verbed in the Oxford English Dictionary on June 15, 2006 and to the Merriam-Webster Dictionary in July, 2006.

I firmly believe that having the public utter your company name as a verb is like going to heaven without the inconvenience of dying. Getting “verbed” is the ultimate accomplishment for any brand – the marketer’s Shangri-la.

But Google doesn’t see it that way.  Its legal department isn’t happy about getting “verbed” probably because they’ve bought into the myth that a company risks [Read more...]

Stick Strategy: The “Quick Start” Video Tutorial

If you’re an Info Marketer, then a superb ”stick strategy” (maximizing profits while minimizing losses) is the “Quick  Start” video tutorial.

By having Quick Start tutorials (like the one you see below), you’ll automatically eliminate the single biggest complaint new students, clients and customers have which is: “How do I get started!?”

This is the actual Quick Start Video available to all of my TSS Alumni and new 2009 Teleseminar Secrets students.

TSS 2009 Quickstart Guide

Did you watch the video yet?

Even if you decide NOT to register for this year’s Teleseminar Secrets course, I want you to start utilizing “Quick Start” video tutorials.

You candid comment is appreciated in advance.

The 3 “Marketing Paradoxes” Explained (Part 3)

30460087.jpgIn Part 1 of this Marketing Paradoxes three part series, you learned about the Paradox of Distribution which I defined as follows:

“You can’t get adequate distribution of a product until you’ve proven it can sell; but you can’t prove a product can sell until you’ve gotten adequate distribution in the market.”  

In Part 2, you learned about the Paradox of Choice which I defined as: 

“The more choices you have, the more paralyzed you become as a result of your inability to make clear buying decisions.  The more indecisive you become, the less freedom you have in making buying decisions.” 

In Part 3 (what you’re reading now), you’re about to discover [Read more...]

The “Decoy” Pricing Model

pi-cover.jpgAccording to Wikipedia, the “decoy effect” (also known as the ”asymmetric dominance effect”) is the phenomenon  whereby consumers change their preference between two options when also presented with a third option that is asymmetrically dominated.”

In plainer language, here’s the way decoys are utilized daily during consumer experiences.

Scenario 1: You order a medium-size Pepsi at the movies for $2.75 and the person behind the counter asks, “Would you like a large for just 25 cents more?” You say, “Yes”… that’s the decoy effect.

Scenario 2: You’re sitting at the bar in an airport terminal waiting for your plane to board. As soon as you order your $7 cocktail, the bartender smiles and says, “Want a double-shot for just $2 more?” You say, “Yes”… that’s the decoy effect.

I have no idea what your consumer response would be in similar circumstances, but I do know from my own experience [Read more...]

QUICK TIP: Automatically Syndicates Your Content

share-this.jpgIf you publish a blog or a website, the ShareThis plug-in (WordPress, Blogger, TypePad and websites) instantly boosts your content distribution!

Its quick, easy and almost automatic syndication for web publishers … and best of all, all you need is one clutter-free tracking button.

(See it at the lower-left corner of this post?)

Because it’s becoming more and more difficult to keep up with the growing number social media communities the ShareThis plug-in lets you instantly access all of your profiles, friends, and contacts for easy sharing and updating.

Give it a test-drive as a reader of this post and if you like the experience, plug-it into your blogs and other websites as an online publisher.  You and your website visitors will be glad you did.

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