The 3 Responsibilities of a Thought Leader

Marketing, ResponsibilityA clear and simple definition of Responsibility is: “The ability to respond.”

What separates thought leaders in professional fields such as: marketing, academic, business training, spirituality, philosophy (or any other discipline you can think of ) is their ability to respond to uncertainty.

Amateurs react. Professionals respond.

After 17+ memorablem years of teaching direct marketing strategies to work-at-home entrepreneurs, best-selling authors, professional speakers and corporate giants such as Sams Club, I’ve observed that world-class professionals are defined by 3 core responsibilities.

If you want to become a social influencer or thought leader in your area of expertise, these 3 responsibilities can expand your public authority online and offline with reliable certainty.

Responsibility #1:  Define Reality. 

I learned this from Max De Pree, former CEO of Herman Miller and best-selling author of Leadership Is an Art.  Max says, “The first responsibility of a leader is to define reality. The last is to say thank you. In between the two, the leader must become a servant and a debtor.”

I agree. And I also know [Read more...]

How to Overcome Opportunity Seeker’s Disease (Part 1)

The Strategic EntrepreneurHow is your year going so far?  Have you achieved your New Year’s “business growth” resolutions you made back in late December or January?  Or, did you give up on them because they seem out of reach?

Only you know the answer to those questions.  But if you feel stuck with growing your business, this is the perfect moment to ask yourself the two critical questions management philosopher, Peter Drucker often asked business owners:

  1. “What business are you really in?”
  2. “How is the business doing?”

Today’s marketing lesson is not about your Purpose or your Passions or even your Profits. It’s about a disease that infects hundreds of thousands of entrepreneurs who consider themselves “lifelong learners,” yet they’re still unable to answer either one of Drucker’s questions.

This disease relentless distracts entrepreneurs daily. It consistently [Read more...]

Daily Task Tips to Make Each Day More Productive

There’s a productivity principle called the “Rule of 5″ which Jack Canfield taught me over 10 years ago.

He has since indicated many times during our monthly Ask Jack teleseminars that a daily practice of the Rule of 5 during his Chicken Soup for the Soul book launch days was significantly responsible for the meteoric rise and success of that book series.

That series he co-authored with another good friend, Mark Victor Hansen, is on a path to be the first book series, other than the bible, to sell over a billion books! 

Regardless whether or not Jack and Mark work the Rule of 5 as I do each week, I believe [Read more...]

Elements of a Effective “Quick-Start” System

Quick Start Guide ArticleIf you’re an info marketer, small business owner or a service professional, then having a Quick-Start (QS) system is critical to accelerate the growth of your business.

For instance, as marketer who teaches how to get wealthy in the Domaining business, my first aim is to inspire, motivate and influence new students (customers) to get steeped into my QS system.

Click here if you want to see how this works first-hand.

Whenever one of my Domaining prospects converts into a paid Domaining student (and becomes a new member of my “tribe”), I bend over backwards to make sure [Read more...]

Small Message, Big Impact


Terri Sjodin

If you’re a marketing professional who wants more impact in your business by utilizing a powerful “elevator speech” from scratch, take time to listen to this remarkable interview.

Listen to the Replay…

When you get a chance, grab your mouse and get three copies of Terri’s book; one for a colleague and one for anyone you know who has lost hope about creating an “elevator speech”.  The future of your business may rely on the 30 seconds of what you say when someone asks you, “What do you do?”  Click here to get this book and add it to your marketing library.

Picking Domains to Develop

develop domainsJust as with real estate, developing an online “property” is a fast and easy way to increase the value of your domains. But not all domains are created equal – or are worth developing.

According to the domain trading and monetization experts at Protrada, there are several factors to consider when deciding whether to invest time, money and resources in developing a domain. Here are five questions to ask yourself as you evaluate the development potential of your domains:

“Does this domain exactly match a popular search phrase?” Domains that match popular keyword phrases are good choices for two reasons. First, Google scans domain names when determining search engine results page placement. If your domain includes exact-match keywords, it will help to boost the domain’s ranking.

Second, exact-match keyword domain names are easier to remember than other domain names. Use the Google Keyword Research Tool to check the popularity of keywords related to your domain.

“Can I deliver what visitors want?” Visitors need [Read more...]

Spy Your Way to Better Marketing Copy

spying on competitorsIt’s often said that “imitation is the sincerest form of flattery.” Savvy copywriters know that it’s also the way to bigger and better marketing results.

Specifically, I’m talking about spying on your competitors and using what they write to strengthen your own copy.

But a very important point here: Don’t make spying the very first thing you do when copywriting.

Many copywriters spy first. Then they draft their benefits, identify frequently asked questions, brainstorm how customers are likely to consume their product or service, and do other research and writing.

I deliberately do not do this. I spy before I draft a full sales letter and before I post my copy to a web page. But I write several chunks of copy first, including my frequently asked questions, a consumption matrix, and benefits.

Here’s why: If you go through the effort of writing the rough drafts of these pieces of copy on your own, you’ll [Read more...]

3 Steps to Amplify Desire with Bonus Gifts

AIDA — Attention, Interest, Desire, Action — is a classic formula for copywriting success. For most copywriters, the first two steps of grabbing attention and generating interest are relatively easy when compared to motivating prospects to take action. Bonus gifts are a tried-and-true way to amplify prospects’ desire to the point that action is irresistible.

bonus gifts with purchaseHere is the three-part formula for success with bonus gifts:

  • Tell prospects that the bonuses are free with their purchase.
  • Describe the bonuses and present the items as a list. Incorporate graphics of your bonus gifts whenever possible.
  • Finally, tell prospects the value of each item – and of the total bonus gift package.

To see an example in action, go to www.TeleseminarSecrets.com and then click the anchor tab at the top of the page titled “Bonus Gifts” to see the bonus gifts and how they are presented.

I also included a link just below the bullets at the top of the page that says, “So if you’re ready to start, please proceed to the next web page where I reveal the $51,740 in free bonus gifts and return each year at no cost claiming your Free Alumni status for life!” This stimulates visitors’ desire to [Read more...]

Upsell Your Way to Bigger Revenue and Profits

upsell | do you want fries with that?The fastest, easiest way to grow your business is to increase the dollar value of a transaction. That’s why I recommend crafting an upsell for every offer you make to your customers.

An “upsell” is simply selling a customer more products in a single transaction. A classic example is fast-food restaurant employees asking “Do you want fries with that?” when customers order a burger. When you upsell, there is no additional cost to acquire the customer, so you generate higher profits.

For greatest success, the upsell should be relevant to your core offer. Look at upsells as a way to deliver more value. When you deliver more value to the customer, you generate more income for yourself.

For example, if you’re selling a teleseminar for $29, a proven upsell is to offer the audio transcripts for $10 more. If the content is good, most students will [Read more...]

FAQs: The Key to Fast, Easy and Effective Copywriting

Want to write better marketing copy … and practically eliminate writer’s block? Write your Frequently Asked Questions first.

According to legendary copywriter Robert Collier, the secret to successful copywriting is “Always enter the conversation already taking place in the customer’s mind.” FAQs are like taking a shortcut into the heads of your website visitors and prospective customers.

FAQsWhen copywriting, many people think first about the benefits or headlines. This puts the pressure on you as the copywriter to figure out what will connect most with your audience.

But if you know what your prospects’ questions, challenges or barriers, and/or problems are before you start writing – as you will when you start with FAQs – you’ll gain valuable insights into how to write the rest of your marketing copy.

A good FAQ list will mirror the conversation in your first-time [Read more...]

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