Outsource to the Right Team

When outsourcing your weaknesses, it’s obviously important to assemble the right team of vendors and/or employees. But what many entrepreneurs don’t realize is that timing is key.

bus seatsAs Jim Collins explained in his international best-seller, Good to Great, the executives who ignited transformations from good to great did not first figure out where to drive the bus and then get people to take it there. Instead, they first got the right people on the bus – and the wrong people off the bus – and then figured out where to drive it.

They said in essence, “Look, I don’t really know where we should take this bus. but I know this much: If we get the right people on the bus, the right people in the right seats, and the wrong people off the bus, then we’ll figure out how to take it someplace great.”

So before you figure out where your company is going or who will do what, you need to first get the [Read more...]

Boost Productivity by Outsourcing Weaknesses

Strengths inventoryWhen trying to increase productivity and improve results, most people mistakenly try to improve their weaknesses. A better, easier and more reliable approach is to strengthen your strengths and outsource your weaknesses.

Trying to strengthen weaknesses only results in a lot of strong weaknesses, which is not the way to have a world-class company. It puts your focus on what you are not good at or don’t enjoy, and a universal truth is “What you focus on expands.”

It’s OK to have weaknesses; everyone does. By the time you were three years old, your brain had all of the synaptic connections it will ever have. Where you’re most densely connected, those are your strengths. Where you’re not densely connected, those are your weaknesses. You are who you are, so don’t try to fix you.

Instead, fix the role you are trying to live into. Take an inventory of [Read more...]

Using Instagram – Content Creation Apps For Business

Are you using any of the free content creation mobile apps that exist within the iPhone/iPad app store and Android Market for your business?

2012 is all about sharing high-quality, unique, and original content on social media.  And it’s all about visuals.

As a business owner or entrepreneur, you should be using your mobile device to create and share valuable content with your communities on social media. It’s never been easier than it is now to take photos or record videos that can help spread the word about your business.

I recently started using the mobile photo sharing/editing app Instagram as a way to share news and interesting content with my communities online. Instagram is one of the most popular iPhone photo app that individuals AND brands are using this year (about 27 million users total), and it was recently announced that the Android version is set to be released soon.

Here’s an example of a photo I shared as a way to get the word out about [Read more...]

How To Turn Customers into Promoters [VIDEO]

It’s not a faith in technology. It’s faith in people. — Steve Jobs

As social media and the web has become more and more a part of the lives of consumers, many marketers are asking themselves the following question: “What can we do to turn our customers using social media into loyal brand advocates?”

It’s a good question to ask. Social media provides an extremely unique opportunity for businesses. Never before has it been easier for consumers to talk to others about what they think of a brand’s services or products.

I want to share a video on this subject that I found helpful. It’s from the Harvard Business Review YouTube channel. In it, Fred Reichheld, fellow and founder of the loyalty practice at Bain & Company, explains how Apple builds loyalty. Take some time to watch it now:

Do you think social media has helped companies reach out to [Read more...]

Developing Productivity Rituals [VIDEO]

You already have daily rituals that you follow throughout your day—brushing your teeth, making the bed, reading news on your iPad—so it’s no surprise that creating rituals to enhance your productivity can help you get more done, faster, easier, and better.

I watched a video recently on the official Harvard Business Review YouTube channel that I wanted to share with you. In it, Tony Schwartz, president and CEO of The Energy Project, lists four habits that help him get more work done.

Take a few minutes to watch the video now:

What tip from the video are you going to try to implement into your own daily life? Tell me in the comments section below. I’d love to hear from you! —Alex

By the way, I’m launching my new and only membership site, MarketingOnline.com!

MOL is not for entrepreneurs or independent professionals who believe that achieving a wildly successful lifestyle requires a strict separation between your business and personal lives.

We’re a community of family-centered entrepreneurs who whole-heartedly believe that the exact opposite is true: that the ONLY path to joy and success is to combine your personal and professional lives.

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