If you look up Crowd Funding on Wikipedia, you’ll find the concept “describes the collective effort of individuals who network and pool their money, usually via the Internet, to support efforts initiated by other people or organizations.”
Although Crowd Funding can be utilized to fund disaster relief, citizen journalism, support the arts, fund political campaigns and, of course, start-up companies … very few people understand how this new and proven social media financing principle works.
That’s why it makes sense to join my colleague, Gary Spirer and me for our Friday G+ Hangout today to discover how you too can “crowd fund” (used as a verb) your next project. Gary is one of the world top authorities on the topic and he never holds back his candor ;-)
This is Part 2 of a 2-Part series about this interesting and sometimes controversial topic. Join us MarketingOnlineHangout.com at 12Noon PT/3pm ET for a 45-minute, content-rich Hangout sponsored by MarketingOnline.com
It’s OK to invite a friend, colleague or family member and if you want to access Part 1 so you have a better context of what this G+ Hangout is all about, CLICK HERE to check out the replay (recorded live a few weeks ago).
Here’s an interesting Social Marketing question that was asked at the recent Niche Affiliate Marketing System Workshop:
Where you end-up in the 
Endosements vs. Testimonials vs. Case Studies
In my 21+ years of marketing experience, I know of 3 types customer feedback that provide you social proof. They are endorsements, testimonials and case studies.
When you reach out for an endorsement, testimonial or case study, you automatically impact the sustainability and organic (word-of-mouth) growth of your business.
Ever since I began my electronic marketing career in 1988, I’ve seen a lot confusion how endorsements, testimonials and case studies can add credibility to your business and product lines.
Many marketers use these [Read more...]