Introducing the “Think – Play” Matrix
Where you end-up in the Think-Play Matrix determines the results you get in your personal and professional life.
Click here in you’re in a hurry to watch the video now.
This simple 4-quadrant model offers an interesting and fresh new perspective into the abundance vs. scarcity mindsets and I’ve chosen it as my topic of discussion on the evening of January 21st, during the Virtual Abundance Expo.
What Is The Think-Play Matrix? Picture an “X-Y Axis” that has a 4-quadrant grid inside it. The “X” axis that runs east and west represents the way you Think. It’s about the “inner game” of the thoughts driven by the head, or what you think about.
The “Y” axis that runs north and south represents the way you Play. It’s more about the “outer game” of what your heart inspires you to do , or how you play.
If the X-axis represents the head and the Y-axis represents the heart, then the 4 possible Think-Play combinations are: (more…)
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Will You Join Me On “The BIG Call?”
Today, December 1st, marks the first day of Global Teleseminar Week which also begins Teleseminar Marketing Season in winter and spring.
And on the first Thursday of December (for the past five years), I’ve hosted “The BIG Call” which is my biggest and most content-rich Teleseminar training of the year. Do what it takes to join me, okay?
I really want you to clear your calendar for that evening and as you register for The BIG Call VIP Code: AM3964. That VIP Code shaves-off $79 from the $99 tuition everybody will pay without it.
WHY Must You Participate? Because you’ll get private access to over 2 ½ hours of densely-rich content that will significant do two things for you:
1) More Money: You’ll dramatically increase the possibility of transforming your annual income into a monthly income within 3 years, or less!
2) More Time: You’ll dramatically increase the possibility of maintaining your current income (if you’re happy with your current income) and triple your time-off!
WHAT Is The BIG Call? It is a LIVE and unique Teleseminar training on how to grow (or start) a business by adding the cash-generating power of Teleseminars to your current and future marketing mix.
You will also get access to a 21-page Action Guide that you’ll fill-in during the call as you listen and follow along with me guiding you every minute along the way.
HOW Do You Participate? Just grab your mouse and click here. If you’re (more…)
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Short Movie About the Power of “Validation”
The principle of validation can take on many meanings in English or any other language.
The best definition I’ve come up with (as it relates to human potential) is this 10-word sentence: ”A specific acknowledgment of appreciation for a task well done.”
But the most curious thing about validation is that it feels just as good to the person who does the validating as it does to the person who gets validated.
As a trainer and teacher, I feel the most validated if one of my students unexpectedly shows their appreciation by verbally acknowledging the time and effort I put into designing the tele-curriculum.
How and why they show their validation is important to me, but when the validator is specific about what they appreciate about my training, it makes me feel even better.
Key Point: The more (more…)
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The 3 “Marketing Paradoxes” Explained (Part 2)
In Part 1 of this Marketing Paradoxes three part series, you learned about the Paradox of Distribution which I defined as follows:
“You can’t get adequate distribution of a product until you’ve proven it can sell; but, you can’t prove a product can sell until you’ve gotten adequate distribution in the market.”
The second Marketing Paradox I want to delineate here is what’s known as the Paradox of Choice.
In fact, it’s the actual title of a ground-breaking book that belongs in every marketing library called, The Paradox of Choice – Why More Is Less by best-selling author and social psychologist, Barry Schwartz.
Paradox #2: The Paradox of Choice
I define this paradox from a marketer’s perspective as: (more…)
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Discover the Power of “Soft Squeeze” Pages
If you want to catapult your “pass-it-on” value of your free event marketing teleseminars … then it pays to consider the prospecting power of soft squeeze pages.
Most event marketers utilize the forced opt-in (“hard squeeze”) registration method to maximize list building efforts for their teleseminar events
Yet, the soft squeeze page is a fast, easy and counter-intuitive way to increase the size of your prospect list because you give the option of sampling your info product before requesting an email address. This marketing secret is particularly effective with attracting more highly-targeted Affiliate Partner traffic.
Resource: www.FirstPassItOn.com
Glossary: A “soft squeeze” page is an optional “opt-in” form best utilized as an “auto-reminder” request when promoting your free teleseminar, tele-webcast or any other “recorded live” event marketing campaign.
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Learn To “Leverage” Your Marketing Productivity
If you want to accelerate your professional productivity (maximum results in minimum time), then you must discover the secret to “virtualizing your physical enterprise.”
The best way to “virtualize” is simply to “leverage” human activities and replace them with “robotic” or “automated” activities.
Leverage here is defined as maximum productivity with minimum effort). A great example of how one best-selling author replaced “human” effort with leveraged automation is Jack Canfield with The Success Principles.
Jack and Mark Victor Hansen have sold over 100 million Chicken Soup books over the years uti lizing the “human” effort of physical promotion and book tours. Yet, one ”Virtual Book Tour” can sell more than 20 bookstore visits!
Resource: www.ReadTheBigWhiteBook.com
Glossary: “Virtualization” is the process of transforming redundant “human” multi-effort activities into single effort “virtual” results such as replacing many “physical” book tours with one Virtual Book Tour.
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“The Success Principles For Teens”
 Kent Healy and Jack Canfield |
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Listen to Virtual Book Tour…
Kent Healy (San Clemente, CA) started his first business at age 15 and by 17 began writing his first book, Cool Stuff They Should Teach in School.
The success of this book and speaking engagements has made Kent one of the most popular and sought after young experts on the topic of success.
Jack Canfield is an American motivational speaker and author. He is best known as the co-creator of the “Chicken Soup for the Soul” book series, which currently has over 124 titles and 100 million copies in print in over 47 languages.
During this 1-hour Virtual Book Tour, Jack and Kent reveal the story behind their book, The Success Principles for Teens. The book’s promise alone is worth listening to this Virtual Book Tour!
Click here to add this book to your library.
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“The Success Principles”
 Jack Canfield |
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Listen to Virtual Book Tour…
Jack Canfield is the co-creator of the Chicken Soup For The Soul series, including 11 that went to #1 on the New York Times bestseller list. He is a popular radio and TV talk-show guest having appeared on Oprah, Fox & Friends, CNN, and others. He is a syndicated columnist through King Features and has a nationally syndicated radio show.
During this 1-hour Virtual Book Tour, Jack reveals the story behind his latest book, The Success Principles. The book’s promise is “How To Get From Where You Are To Where You Want To Be”.
Click here to add this book to your library.
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“You’ve Gotta Read this Book”
 Jack Canfield & Gay Hendricks |
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Listen to Virtual Book Tour…
Gay Hendricks has become one one of the most popular writers and speakers of our time. His books, seminars and web courses have helped hundreds of thousands of people profoundly change the quality of their lives.
Jack Canfield is the co-creator of the Chicken Soup For The Soul series, including 11 that went to #1 on the New York Times bestseller list. He is a popular radio and TV talk-show guest having appeared on Oprah, Fox & Friends, CNN, and others. He is a syndicated columnist through King Features and has a nationally syndicated radio show.
During this 1-hour Virtual Book Tour, Jack and Gay reveal the story behind their book, You’ve Gotta Read this Book. The book’s promise is: “55 people tell the story of the book that changed their life.”
Click here to add this book to your library.
What Makes Good Trusted Advisors Great?
And if you want to become the most recommended (and wealthiest) trusted advisor on your topic of expertise, then I encourage you to adopt the Thought Leadership (TL) Mindset.
As soon as Jay Abraham decided to adopt his TL Mindset, he quickly became the world’s highest paid marketing consultant … almost overnight!
I can’t guarantee that you’ll achieve the same revenue or status results that Jay has enjoyed over the past 30 years, but I can guarantee to educate you to make an intelligent decision on which TL Mindset is ideal for you.
The TL Mindset I discovered about myself was my unique ability to conduct Teleseminar expert interviews back in 2002. Since then I have been acknowledged by my colleagues, friends, mentors and students as “The Larry King of Teleseminars.”
I am now a trusted advisor for many of the world’s greatest Thought Leaders within the Human Potential Movement.
Now it wasn’t easy to get leaders such as (more…)
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