There’s a productivity principle called the “Rule of 5” which Jack Canfield taught me over 10 years ago.
He has since indicated many times during our monthly Ask Jack teleseminars that a daily practice of the Rule of 5 during his Chicken Soup for the Soul book launch days was significantly responsible for the meteoric rise and success of that book series.
That series he co-authored with another good friend, Mark Victor Hansen, is on a path to be the first book series, other than the bible, to sell over a billion books!
Regardless whether or not Jack and Mark work the Rule of 5 as I do each week, I believe [Read more…]
Endosements vs. Testimonials vs. Case Studies
Your target market typically supports what it helps to create. Getting your prospects and customers involved early on in any marketing campaign with online surveys, Ask campaigns or blog comments will help you build marketing momentum and expand your market reach.
In my 21+ years of marketing experience, I know of 3 types customer feedback that provide you social proof. They are endorsements, testimonials and case studies.
When you reach out for an endorsement, testimonial or case study, you automatically impact the sustainability and organic (word-of-mouth) growth of your business.
Ever since I began my electronic marketing career in 1988, I’ve seen a lot confusion how endorsements, testimonials and case studies can add credibility to your business and product lines.
Many marketers use these [Read more…]