Fuzzy Metrics Lead to Problems – Not Profits

MarketingOnline.com MetricsAs marketing professionals, it is one of our core responsibilities to measure our success. Right?

My colleague and friend, John Reese, once taught me that Internet marketers only need to measure two things:  YES or NO? and MORE or LESS?  I now call these two measurements the core duality metrics.

Pretty simple, eh?  Uh … not so much.

It’s true that you can only improve what you measure, but your measurements or “metrics” as we call it at MarketingOnline.com members call it, must be clear, specific and actionable in order to lead to improvements and profits.

Brent Dykes of Digital Marketing blog writes: [Read more...]

“Drop Into Genius”


Paul Scheele

Whether you feel you “CAN” or “CANNOT” … you’re right!  Find out first hand how to “drop into” your genius that has been yours since birth!

Listen to the Replay…

This is the Virtual Book Tour about Reactivation.  What is it? Why is it important?  And how can you tap into it day after day after day.

Click here to add this book to your library.

“Deep Dive” for a Fresh, New Perspective

Deep DiveI just reviewed my  favorite posts for 2009.  In today’s post I decided to list five of them (see below) for a “deep dive” and content review.

Please comment and share on all five and here they are in reverse chronological order:

The 4 Most Reliable Tele-Interview Questions
Click here to go to this post on September 24, 2009

Worldwide Survey to Define “Abundance”
Click here to go to this post on July 21, 2009

Why Multitasking Destroys Your Productivity
Click here to go to this post on April 28, 2009

History Of The “Entrepreneurial Revolution”
Click here to go to this post on March 3, 2009

3 Marketing Lessons Learned From Geese
Click here to go to this post on January 20, 2009

A daily “deep dive”  into material you’ve learned from in the past – blog posts, articles books and audio programs – is a great way to re-view and re-learn with a fresh and brand new perspective.

My suggested “deep dive” review (5 blog posts above) will take just 30 minutes out of your day, but the fresh new perspective you gain afterward may last you a lifetime!

My Morning Ritual: I do a “deep dive” into [Read more...]

Vote For The “Tagline” You Prefer Most

Recently I changed the “look and feel” of this blog.  Although I’m happy with the graphics, I think my tagline on the banner can be improved.

It currently promises this:

“Practical Marketing Tips for Information Publishers, Small Business Owners and Entrepreneurial CEOs”

leaning-to-rightThis morning I crafted four more tagline ideas which I feel better expresses the “promise” of this blog.   Take a moment and “comment” on which of these four choices (A, B, C or D) you like most.

A: “Proven Strategies for Entrepreneurs Who Want to Get More Done – Faster, Better and Easier”

B: “Tested Marketing Tips That Boost Your Profits and Productivity – Faster, Better, With Less Human Effort”

C: “Practical Ideas for Entrepreneurs to Get More Done – Faster Better, Easier”

D: “Principle-Centered Strategies that Boost Profits and Accelerate Productivity”

Feel free to add your own ideas if you got a better one.  Any suggestion will be most appreciated and I plan on changing the existing tagline by the end of this month.

Please vote in the Comment Section.


“Bookinars” Sell Books Faster and Easier

secret-code-of-success1I have spectacular news if you’re an author or infopreneur.

You now have the opportunity to experience the fastest, easiest and most economical way to sell truckloads of your books and info products – even if you’re self-published – without spending a single penny more on advertising or promotional costs.

Sound like a pipe dream?  Hardly. In fact, I’m cordially inviting you – on this post – to experience this new marketing breakthrough I’m talking about during 4 weekly 90-minute tele-gatherings.

Your total investment for private phone access is to get ONE book available right now on Amazon, Barnes & Noble and Borders.

The book itself will be your Action Guide for each of the four tele-gatherings and its title is The Secret Code of Success written by my friend, Noah St. John.

I’ll tell you more about the [Read more...]

Survey Results: Readers Want 2 Posts Per Week

nope-image.jpgOn December 30th, 2008 I posted a survey so my readers could decide if 3 posts per week would be better than 2 posts per week.

Over 320 readers voted and the final tally I took revealed 202 – NO votes compared to 119 – YES votes.  The Blog Dialogue survey result was a WIN-WIN for me because I get do less work and serve more of my readers.

Starts Immediately: So as of Thursday, January 8th, my blogging editorial calendar will 2 posts per week that show up every Thursday and Tuesday (every week in 2009) at precisely 8:44am Eastern.

One of my core premises is: “People support what they help to create.”  And thesimplest way to get support is to “Ask.” That sounds simple, but it’s not easy.

The”Ask Principle” is what the Greek Philosopher, Socrates discovered nearly 2,500 years ago, which is now known as the The Socratic Method.  It is what Gandhi insinuated when he said, “In order to G-E-T you must first A-S-K.”  

And it is what George Gallup did for most of his professional life - assessing public opinion on political, social, and economic issues, including the hopes and fears of people around the globe, their leisure-time activities, their morals, beliefs, etc.

What To Do Now: In 2009, I want you visit and revisit this blog on Tuesdays and Thursdays.  When you do, you’ll see a new blog post that appears at precisely 8:44am Eastern. 

It may seem silly to you, but for me, having that level of consistent precision (Tuesdays, Thursdays at 8:44am Eastern) makes me more predictable to you.  And predictability typically leads to Trust.

Breaking Through the Far Side of Disappointment

cliffs_110.jpgWikipedia has an interesting way of definining “disappointment.”  If you take a moment to look the word up, here’s what you’ll find:

“The feeling of dissatisfaction that follows a failure of expectations to manifest.  It differs from regret in that the individual feeling regret focuses primarily on personal choices contributing to a poor outcome, while the individual feeling disappointment focuses on the outcome.”

Looking back on my own marketing accomplishments, one of the things I’m certain of is that my disappointments inspire me to storm the gates that others gladly sneak past.

When you learn how to handle disapointments – miscommunications, violated expectations or thwarted intentions – as welcomed guests into your business life, you’ll have the mindset of cheerful expectancy of having a breakthrough not long after :-)

If you feel what I’m saying is just a bunch of [Read more...]

Strengthen Strengths, Outsource Weaknesses

strengths.jpgDuring the final 2 weeks of December, I typically review my goals for the upcoming year.  I enjoy the feeling of cheerful expectancy (as Earl Nightingale used to say) I have this time of year.

Your Strengths are your daily activities (the WHATs of your day) that “make you feel strong” according to Cambridge-educated researcher and author, Marcus Buckingham.

In an ideal world, you repeatedly want to focus on strengthening your Strengths and outsourcing your Weaknesses.  Buckingham defines a Weakness as an activity that consistently makes you feel weak, drained or bored.

You get it, right?

I got it about 3 years ago when I started to capture, clarify and confirm the daily activities that made me feel strong (my Strengths) and the activities that made me feel weak (my Weaknesses).

Wow!  What an eye-opener that was … and it still is!

I encourage you to do the same. It is WHAT you do that consumes your time.  Your efficiency of HOW you do things and your internal motivation behind WHY you do those things are not nearly as important to your success as WHAT you do.

You don’t have to believe me.  Just grab [Read more...]

Holiday Greetings from Mandossian Family

gabe-breanna-xmas.jpgDuring the third week in December each year, I send out a holiday video message that stars our son, Gabriel and daughter, Breanna.

The ONE this year is my absolute favorite.  It was inspired by a life-lesson statement from Reginald Poitier, father of actor Sidney Poitier. 

Turn-up your speakers and click: www.HolidayGreetings2008.com

When you’re done watching it, post your comment so my kids can read it and feel free to forward this message to another dad.

Happy Holidays!

The “Decoy” Pricing Model

pi-cover.jpgAccording to Wikipedia, the “decoy effect” (also known as the “asymmetric dominance effect”) is the phenomenon  whereby consumers change their preference between two options when also presented with a third option that is asymmetrically dominated.”

In plainer language, here’s the way decoys are utilized daily during consumer experiences.

Scenario 1: You order a medium-size Pepsi at the movies for $2.75 and the person behind the counter asks, “Would you like a large for just 25 cents more?” You say, “Yes”… that’s the decoy effect.

Scenario 2: You’re sitting at the bar in an airport terminal waiting for your plane to board. As soon as you order your $7 cocktail, the bartender smiles and says, “Want a double-shot for just $2 more?” You say, “Yes”… that’s the decoy effect.

I have no idea what your consumer response would be in similar circumstances, but I do know from my own experience [Read more...]

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