As marketing professionals, it is one of our core responsibilities to measure our success. Right?
My colleague and friend, John Reese, once taught me that Internet marketers only need to measure two things: YES or NO? and MORE or LESS? I now call these two measurements the core duality metrics.
Pretty simple, eh? Uh … not so much.
It’s true that you can only improve what you measure, but your measurements or “metrics” as we call it at MarketingOnline.com members call it, must be clear, specific and actionable in order to lead to improvements and profits.
Brent Dykes of Digital Marketing blog writes: [Read more…]