“The medium is the message” is a phrase coined by Marshall McLuhan meaning that the form of a medium imbeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived.

The phrase was first introduced in his most widely known book, Understanding Media: The Extensions of Man, published in 1964, which was also the year I was born :-)

McLuhan proposed that media itself, not the content carried, should be the focus of the communication. 

Well, I don’t agree.  I think the Messenger is the Message.  You, as the content provider, are the Message. Check out what I mean here on this 5-minute video: www.HubAndSpokeVideo.com

You don’t have to agree with me, but I do want you to (more…)