Most entrepreneurs I know are proud of their “multitasking” ability.

According to Wikipedia, “Human multitasking is the performance by an individual of appearing to handle more than one task at the same time.”  The keyword that multitasking a myth is: “appearing.” 

The term originated with computer multitasking – a CPU solves problems by scheduling tasks and switching from task to task until each task gets its turn.

The activity of switching back-and-forth may be a computer-friendly activity, but it’s anything but human-friendly when it comes to an entrepreneur’s personal productivity in the office or home!

Dave Crenshaw wrote my favorite book on the topic and I recommend it to any entrepreneur who still thinks and feels that multitasking is cool.

On page 29 in The Myth of Multitasking, Dave writes: (more…)