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Discover the Power of FAQ Templates to Capture More Online Sales

October 4, 2011 By Alex Mandossian 5 Comments

If you want to capture more online sales faster, better and with the least amount of human effort then I encourage you to develop FAQ templates.

What are FAQ templates? Well FAQ stands for Frequently Asked Questions. So FAQ Templates are templates that allow you to include frequently asked questions on your web sites, blogs, and other marketing communications.

Adding FAQ sections to your websites and other marketing communications are often your very best automated sales tools that consistently and repeatedly capture more sales by minimizing resistance.

Whatever your area of expertise, there are frequently asked questions by your prospects and even your members and customers. You discover these FAQs in at least 2 ways:

1. Pay attention to what your prospects and community is typically asking you, and

2. Ask them. Ask them what their questions are, what their biggest challenges are, what they struggle with the most.

Then provide both the questions and answers on your web sites and marketing messages and you have now answered new prospects questions before they have even asked them. This ups your perceived expert status and reduces sales resistance from the beginning.
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Filed Under: Creating Blog Content, General, How To Be An Online Entrepreneur, How To Become A Better Internet Marketer, How To Make Money Online Tagged With: , , , , , , , , , , , , , ,

Are You an Inventor Or Improver in Your Business?

September 30, 2011 By Alex Mandossian 5 Comments

“Never invent, always improve.”

This four-word sentence is indelibly etched in my mind right now. I also have that quote framed and hanging on the wall of my home office.

The marketing philosophy of choosing improvement over invention has generated millions of dollars for my info publishing business and my students’ businesses.

Although the idea of becoming an “Improver” is not as sexy as being known as an “Inventor,” it is improvement, not invention, that has generated billions for some of the most renowned Thought Leaders in history. Ironically, many of these folks have been inaccurately dubbed as “Inventors.”

Here’s one example: Nikola Tesla invented the modern alternating current electric power (AC) systems. Thomas Edison improved it. Telsa died broke. Edison died a millionaire.

Here’s another: Charles Haanel is the true “father of personal development” in my opinion. He invented The Master Key System, yet he died in obscurity acknowledged by only a few loyal followers. [Read more...]

Filed Under: General, How To Be An Online Entrepreneur, How To Become A Better Internet Marketer, How To Make Money Online, Productivity Tips Tagged With: , , , , , , , , , , , , , ,

Why Aren’t You On LinkedIn Yet?

September 28, 2011 By Alex Mandossian 2 Comments

“How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?” – Seth Godin

Are you on LinkedIn? If not, why not? The site has over 100 million members, with a new member joining every second. [Read more...]

Filed Under: General, How To Be An Online Entrepreneur, How To Become A Better Internet Marketer, How To Make Money Online, Social Marketing, Social Media Tips Tagged With: , , , , , , , , , , , , , ,

A Parody on Client-Vendor Relationships

June 9, 2009 By Alex Mandossian 9 Comments

If you’ve got 2 minutes and 19 seconds to spare, take a quick look at this funny video.  If you’re a vendor to other companies or if you have vendors, it’s worth watching :-)

Of twelve “observable” attributes I teach my students (and look for in vendors), here are four of the most important:

  • Resourcefulness
  • Deadline Sensitivity
  • Boundary-Based
  • Networking Skills.

Wouldn’t you agree that it’s just as important for clients to live by the standards they expect their own vendors to demonstrate?

client-vendor-videostill

Don’t laugh.  This sort of thing happens all the time between clients and vendors.

My chief of web development, Eric Lingenfelter, recently emailed me this video.  I sense his team deals with “problem children” clients like those depicted in this video :-(

If you’re an electronic marketer and have vendors who don’t live up to your standards, it makes sense to let them go so they won’t hurt your business or your reputation.

If you’re a vendor and have clients who are inconsistent with the standards they expect you to maintain with them, it’s best to let them go for very the same reasons.

I welcome your personal comments and experiences on this topic.


Filed Under: General Tagged With: , , , , ,

Vote For The “Tagline” You Prefer Most

May 21, 2009 By Alex Mandossian 253 Comments

Recently I changed the “look and feel” of this blog.  Although I’m happy with the graphics, I think my tagline on the banner can be improved.

It currently promises this:

“Practical Marketing Tips for Information Publishers, Small Business Owners and Entrepreneurial CEOs”

leaning-to-rightThis morning I crafted four more tagline ideas which I feel better expresses the “promise” of this blog.   Take a moment and “comment” on which of these four choices (A, B, C or D) you like most.

A: “Proven Strategies for Entrepreneurs Who Want to Get More Done – Faster, Better and Easier”

B: “Tested Marketing Tips That Boost Your Profits and Productivity – Faster, Better, With Less Human Effort”

C: “Practical Ideas for Entrepreneurs to Get More Done – Faster Better, Easier”

D: “Principle-Centered Strategies that Boost Profits and Accelerate Productivity”

Feel free to add your own ideas if you got a better one.  Any suggestion will be most appreciated and I plan on changing the existing tagline by the end of this month.

Please vote in the Comment Section.


Filed Under: General Tagged With: , , , ,
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