The 3 Common Mistakes Info Marketers Make
These 3 common mistakes come directly from the 20 Biggest Mistakes Info Marketers Make distributed by my good friend, Bret Ridgway at Speaker Fulfillment Services.
“It’s what you learn after you think you know it all that counts most.” That’s what Harry S. Truman once said. Legendary college basketball coach, John Wooden, was also known to say it.
It’s true. No matter how great of a marketer you become, it always pays to take a mental check that you’re avoid to make the most common mistakes.
That’s why I recommend you study these 3 mistakes and then get the full list of 20 mistakes from Bret.
Mistake #1: No “upsells” with your online offers
When you’ve worked hard to attract qualified prospects to your website(s), it pays to make them a second or even third buying offer. That’s called an “upsell.”
Some marketers call them “cross sells” and others call them “revenue bumps.” I call them “cost-reducers” because you automatically slash your customer “acquisition cost” every time a visitor buys more from you during the same buying session.
Mistake #11: No “post-purchase” autoresponder series
It’s mind-boggling how many gifted marketers fail to focus on motivating their initial buyers to consume their purchases faster. Teach them to consume with a 3 to 7 part follow-up (post-purchase) autoresponder series. It costs you nothing to implement and your return-on-investment may shock you!
Every product is a “consumer” product. Look, if your (more…)
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The 3 “Marketing Paradoxes” Explained (Part 1)
I’m glad you’re reading this 3-part series because although the three blog posts are in reverse order, I want you to review each one carefully and think about how they impact the growth of your business.
I believe the 3 Marketing Paradoxes can have a profound impact on your business and marketing activities this upcoming year and many years to come. So it pays to re-read each post a few times to allow the message behind the message to sink in … just like they have for me.
According to Wikipedia, ”a Paradox is a true statement that leads to a contradiction or a situation which defies intuition; or, inversely, it can be a contradiction that actually expresses a non-dual truth.”
Marketing is about “changing consumer minds” through the (more…)
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What Happens When You Just Market? Nothing!
Watch this video (above) if you want to once-and-for-all discover why your marketing skills are not enough.
If you want to monetize your presentations faster, better and easier, then it pays to learn how to develop and more effectively utilize your promotional skills.
Promoters are the “rainmakers” of the business world because they have the ability influence their most skeptical prospects to take action (by voting with their wallets) and become loyal customers.
The video above will take just 12 minutes out of your day, but what you discover may change your presentation style (and annual income) forever.
Take a look at the video now and then please give me your feedback in the comment section (below).
Here’s Why “Progress” Exceeds “Perfection”
In this video I argue why “Sloppy success is always better than perfect mediocrity.” Wouldn’t you agree?
Dan Sullivan of Strategic Coach often says: “Choose progress, not perfection.” I encourage you to take Dan’s advice (in the New Year) and watch my video (below), so you too can become more productive faster, better and with less effort.
Watch this video and then please post your comment.
What To Do Now: Think of ONE project you’ve wanted to start – or finish – during the past year, but your perfectionism has crippled and even paralyzed your progress.
Whenever you find yourself paralyzed in a perfectionist moment, remind yourself why “Sloppy success is better than perfect mediocrity.
Here’s what I have written on my PC’s screen saver that assists me to blasts through my perfectionist moments … it’s a declarative quote I once heard from Tony Robbins: ”If I can’t, I must.”
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