How Your “Actionizer” Can Change Behavior

100-off-poker-chip1If you’ve heard me speak on stage or on a Teleseminar, then you’re already familiar with my favorite “monetization” mantra:  “Marketing changes minds. Promotion changes behavior.”

Read those six words again and again because they’re indelibly etched in your mind, you’ll dramatically improve the results of your presentations.

The key element to “monetizing” your marketing an “Actionizer.” A high value, dramatic action device that inspires, motivates and influences your audience to take physical action.

The $100 poker chip (above) was the “Actionizer” I tested at my Teleseminar Secrets Reunion on March 7th, 2009.

It changed behavior to get people to say “Yes” to the DoublingIncomeSecrets 5-Module Bookinar Series in less than 59 seconds.  If you were there see if you can spot yourself.  Click the video to see it now.:

[youtube:http://www.youtube.com/watch?v=3DnuzZ_fu_E&autoplay=0 320 240]

Key Point: Before you design any presentation curriculum, it’s important that you write down these 3 verbs:

Think (“mind”) <——  Feel (“heart”) <——  Do (“body”)

Then ask yourself these 3 critical questions: [Read more...]

Have You Written Your “101 Goals” List Yet?

goalsI can define what a goal is in just 5 words:  “A dream with a deadline.” 

Goal setting is the single most important life skill that over 97% of people never learn how to do properly.

In Brian Tracy’s book Goals – How to Get Everything You Want Faster Than You Ever Thought Possible – he claims that “Less than 3% of adults have clear written goals with plans on how to achieve them.”

The keyword is written. Those who earn most of the money, who are the best athletes and who are the top producers in any type of business have written goals.

They are the 3% Club who can predict and even anticipate their future by creating it.

Sadly, most entrepreneurs resist taking an hour each month write-down their goals.  But my experience has taught me that a written goal has 10X the achievement possibility than a goal that just lingers in my mind.

Go to Google and you’ll find hundreds of resources on the goal-setting and goal-achievement.  Here are 3 of my of my highest recommendations:

1) Book: Double Your Income Doing What You Love by Raymond Aaron

2) Pictures: Goals achievement images on Google

3)  Website: Setting Goals 101 has lots of free resources

If you’ve read this far and you still are resisting writing down your goals or “dreams with deadlines,” then I have one final recommendation for you.  It changed my life and I know that it has changed the lives of many of the world’s top business thought leaders.

What I’m talking about is [Read more...]

How “Pre-Training” Videos Can Accelerate Profits

I’ve done it twice with Jack Canfield for his world famous 7-day Breakthrough To Success Training.  I’ve done it with Mark Victor Hansen for his Mega Events.

I’ve done it with Joe Polish for his Rich Cleaner Bootcamp.  I’ve done it with James Malinchak for his College Speaker Success bootcamp.

I’ve even done it for Raymond Aaron’s Truth About “The Secret” event and the Women’s Power Summit I founded with Jeanette Cates.

“It” is the accelerated profits and sales from events as a direct result of the “pre-training” tips method.  Click the blue arrow below and take a peek of a few of these 21 Tips for Virtual Events

You can utilize these tips for “virtual” events like Teleseminars or Webinars or for physical events you attend in person.

You deserve to get more traction and and lifetime value with your prospect and customers and this “21 Tips” concept can get you there faster, better and with less effort.  Leave you comment below.

Why “Bad Info” Cripples Your Marketing Power

desk_110.jpgCopywriting legend, Gary Halbert used to say: “Nothing in business (or life) is more expensive than bad information.” 

That’s not only true when you’re doing research for your copywriting communications, but it’s also true in your list building and database marketing activities. 

“The only thing worse than no information is bad information,” reports Denny Hatch, founder of Who’s Mailing What? 

As it relates to database marketing, “at least with no information you know exactly where you stand. Bad information will always destroy a program,” Denny adds.

Bad advice typically leads to [Read more...]

What is your VERB?

descartesweb.jpg“Cogito, ergo sum” (“I think, therefore I am”) is the philosophical statement first delcared by René Descartes, which soon became one of the most foundational elements in Western philosophy.

 According to Wikipedia, the meaning of the phrase is that if someone wonders if he or she exists, that is in and of itself proof of existance..

All philosophy aside, in my view Descartes’ “Verb” was to “Think” and “thinking” is how Descartes defined his existance … it’s what he did to define himself.

During the past year, I’ve asked thousands of my students and colleagues this same question (“What is your Verb?”) and many of the answers I’ve heard have astonished me.

For instance, my literary agent Bonnie Solow says [Read more...]

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