Are You “Open” with Your Marketing Interactions?

Computer GraphicThe Johari Window is an important “quadrant” model named after it’s two inventors, Joseph Luft and Harry Ingham (“Jo-Hari”).

Personally, I’ve found it to be the most useful “window” of opportunity to analyze the fascinating process of human interaction, especially in business interactions between Entrepreneurs and their prospects or customers.

The Johari Window has four panes (quadrants) and divides “personal awareness” into four different classes: Open, Hidden, Blind and Unknown. The lines dividing the four panes are like [Read more...]

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