Monetize Your “Fan Pages” on Facebook

Take a moment to watch this video and then follow-through with the CTA (Call-To-Action) I recommend during the video presentation.

This video will take just 4 mins, 39 secs out of your day, but what you discover may help you monetize your social media presence for the life of your business.

alex-fb-productiviy-play2

A few of my claims in this video may offend some online marketers, and yet put smiles on the faces of others.

What’s most important about this video is NOT my claim about the mass decomposition of media, or how the one-to-many marketing model is becoming obsolete.

What’s most important is for you realize that social media can be monetized if you utilize this simple Formula:

(Ask Squeeze Page) x (Facebook Fan Page) x (Teleseminar) = Faster Profits

Test it out so you can find out for yourself.

If you prefer to experience the process before you test is, just visit my special Facebook Fan Page and get registered for the free EMI Teleseminar(s) this Thurs, September 3rd. 

Why Multitasking Destroys Your Productivity

multi-taskingMost entrepreneurs I know are proud of their “multitasking” ability.

According to Wikipedia, “Human multitasking is the performance by an individual of appearing to handle more than one task at the same time.”  The keyword that multitasking a myth is: “appearing.” 

The term originated with computer multitasking – a CPU solves problems by scheduling tasks and switching from task to task until each task gets its turn.

The activity of switching back-and-forth may be a computer-friendly activity, but it’s anything but human-friendly when it comes to an entrepreneur’s personal productivity in the office or home!

Dave Crenshaw wrote my favorite book on the topic and I recommend it to any entrepreneur who still thinks and feels that multitasking is cool.

On page 29 in The Myth of Multitasking, Dave writes: [Read more…]

How Your “Actionizer” Can Change Behavior

100-off-poker-chip1If you’ve heard me speak on stage or on a Teleseminar, then you’re already familiar with my favorite “monetization” mantra:  “Marketing changes minds. Promotion changes behavior.”

Read those six words again and again because they’re indelibly etched in your mind, you’ll dramatically improve the results of your presentations.

The key element to “monetizing” your marketing an “Actionizer.” A high value, dramatic action device that inspires, motivates and influences your audience to take physical action.

The $100 poker chip (above) was the “Actionizer” I tested at my Teleseminar Secrets Reunion on March 7th, 2009.

It changed behavior to get people to say “Yes” to the DoublingIncomeSecrets 5-Module Bookinar Series in less than 59 seconds.  If you were there see if you can spot yourself.  Click the video to see it now.:

[youtube:http://www.youtube.com/watch?v=3DnuzZ_fu_E&autoplay=0 320 240]

Key Point: Before you design any presentation curriculum, it’s important that you write down these 3 verbs:

Think (“mind”) <——  Feel (“heart”) <——  Do (“body”)

Then ask yourself these 3 critical questions: [Read more…]

What Makes Good Trusted Advisors Great?

jay-blog-post We are no longer in the Information Age.  We are at dawn of the Recommendation Age and what Entrepreneurial CEOs need most these days are trusted advisors.

And if you want to become the most recommended (and wealthiest) trusted advisor on your topic of expertise, then I encourage you to adopt the Thought Leadership (TL) Mindset.

As soon as Jay Abraham decided to adopt his TL Mindset, he quickly became the world’s highest paid marketing consultant … almost overnight!

I can’t guarantee that you’ll achieve the same revenue or status results that Jay has enjoyed over the past 30 years, but I can guarantee to educate you to make an intelligent decision on which TL Mindset is ideal for you.

The TL Mindset I discovered about myself was my unique ability to conduct Teleseminar expert interviews back in 2002. Since then I have been acknowledged by my colleagues, friends, mentors and students as “The Larry King of Teleseminars.”

I am now a trusted advisor for many of the world’s greatest Thought Leaders within the Human Potential Movement.

Now it wasn’t easy to get leaders such as [Read more…]

“Outer Circle Marketing” Target Exposed

bow-and-arrowPicture yourself with a bow and quiver full of arrows.  You aim at one of the five circles or rings on your target that graduate inward from WHITE to BLACK to BLUE to RED and finally, YELLOW.

The biggest outer circle is WHITE and directly surrounds the smaller BLACK ring closer to the middle.  (Please refer to the picture to the left to see the five colored rings).

The BLACK circle surrounds a smaller BLUE circle, which in turn, surrounds an even smaller RED circle.  That RED circle surrounds the fifth circle which is YELLOW and in the center of the target known as the “bull’s-eye.”

Why am I telling you this?

I’m telling you this because it is a useful analogy of how your prospects take aim at your marketing offers, whether they want to become first-time customers or multi-buyers.

The way I see it, the WHITE outermost ring represents your “get-to-know-you” offer such as a free Teleseminar, eBook, audio eCourse or video.

This is your opt-in email offer.  To continue the analogy, it is that defining moment when a new prospect has successfully hit your target by aiming and shooting their imaginary arrow at your outermost WHITE circle.

“Outer Circle Marketing” is Time-Tested: Please realize that what I’m talking about here is not just another clever marketing analogy that’s untested.  It is tested and it is time-proven.

OCM = “Outer Circle Marketing” and that’s also the formal name I’ve given to this new breakthrough strategy.  If you want to experience it first hand, join my AskAlexToday Teleseminars scheduled on the first Thursday of each month.

I’ve utilized OCM for the past 2 years with [Read more…]

Discover the Learning Power of “Content Diving”

acapulco-cliff-diverI often enjoy cold pizza the “morning after” more than the piping hot version the night before :-)

What does the joy of devouring day-old pizza have to do with your info marketing content or your success as an entrepreneurial CEO?  

Two things, actually …

1) Principle centered content never gets stale, it only gets better with age.

You can return to it again and again to see it with new eyes on YouTube, hear it with a new ears on a Teleseminar or visualize it with a new mind when reading a blog post like this one

2) Deep diving into familiar content doesn’t breed contempt, it breeds more success!

As a student, your one and only path to mastering anything I teach you is through the path of familiarity

If you are an info marketer, the only way [Read more…]

The 3 “Marketing Paradoxes” Explained (Part 2)

Kid in Library 1In Part 1 of this Marketing Paradoxes three part series, you learned about the Paradox of Distribution which I defined as follows:

“You can’t get adequate distribution of a product until you’ve proven it can sell; but, you can’t prove a product can sell until you’ve gotten adequate distribution in the market.”  

The second Marketing Paradox I want to delineate here is what’s known as the Paradox of Choice

In fact, it’s the actual title of a ground-breaking book that belongs in every marketing library called, The Paradox of Choice – Why More Is Less by best-selling author and social psychologist, Barry Schwartz.

Paradox #2: The Paradox of Choice

I define this paradox from a marketer’s perspective as: [Read more…]

What Happens When You Just Market? Nothing!

Why Does Marketing Change Minds and Promotion Change Behavior?

Watch this video (above) if you want to once-and-for-all discover why your marketing skills are not enough.

If you want to monetize your presentations faster, better and easier, then it pays to learn how to develop and more effectively utilize your promotional skills.

Promoters are the “rainmakers” of the business world because they have the ability influence their most skeptical prospects to take action (by voting with their wallets) and become loyal customers.

The video above will take just 12 minutes out of your day, but what you discover may change your presentation style (and annual income) forever.

Take a look at the video now and then please give me your feedback in the comment section (below).

So … What’s Your Story?

Power of Story CoverIn his groundbreaking new book, Dr. Jim Loehr, New York Times bestselling co-author of The Power of Full Engagement, examines the way we tell stories about ourselves to ourselves.

“When you change your story, you will transform your business and personal life,” writes Dr. Loehr.

Click here to get free instant access to my Virtual Book Tour (VBT) on The Power of Story with Jim Loehr and be sure you also tell a friend or colleague whom you feel needs to rewrite their story ;-)

Because I’ve devoured his new book – 3 times – I want you to eavesdrop in on this VBT and hear me grill Jim on these fascinating topics:

Page 39:  “Why the premise of your story becomes the purpose of your life…”

Page 74:  “What the “Because I Can” syndrome is and how it can cripple you!”

Page 122:  “The 2 voices of storytellers – which one most likely requires rewriting…” <– This is a biggee!

Page 137:  “How the 3 rules of storytelling can change your life forever!”

Page 155:  “Why multi-tasking depletes your energy and lowers productivity…”

And much, much more!

Request: Click here to get free instant access to this event and please choose to participate in our worldwide “ASK” campaign.

Just type-in a “Yes please” or “No thanks” in the Q&A Box (at the bottom of the page) to indicate if you’d like me to conduct a 5-Module Teleseminar Series with Dr. Loehr in the future.  Many thanks!

Reach Repurposing Heaven with 7 Tips Articles

Open BookIf you want to go to Repurposing Heaven (without the inconvenience of dying, thank you Alex) then one of the quickest strategies is writing 7 Tips Articles.

Pick a specific topic in your niche and make a list of 7 tips.  Add a few lines of explanation to each tip and you have a 7 Tips Article.  Use each one of those tips as a blog post, Twitter post and a Facebook post.

Add a few more lines to each tip, break it into seven episodes and you have a 7 part ecourse.  Turn each tip into it’s own separate article.  Repurpose each tip into a chapter, and you have a 7 chapter ebook.

Finally turn your 7 Tips Article into a teleseminar, and your Action Guide is the outline of the seven tips.  And folks, we are just getting started with the nearly 100 ways you can repurpose a 7 Tips Article.

And to get you started, I’m inviting you to go to www.7TipsArticleTemplate.com to claim your instant free access to my 7 Tips Instant Article Template.

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