In Part 1 of this Marketing Paradoxes three part series, you learned about the Paradox of Distribution which I defined as follows:
“You can’t get adequate distribution of a product until you’ve proven it can sell; but, you can’t prove a product can sell until you’ve gotten adequate distribution in the market.”
The second Marketing Paradox I want to delineate here is what’s known as the Paradox of Choice.
In fact, it’s the actual title of a ground-breaking book that belongs in every marketing library called, The Paradox of Choice – Why More Is Less by best-selling author and social psychologist, Barry Schwartz.
Paradox #2: The Paradox of Choice
I define this paradox from a marketer’s perspective as: [Read more...]
If you want to go to Repurposing Heaven (without the inconvenience of dying, thank you Alex) then one of the quickest strategies is writing 7 Tips Articles.
Discover the Learning Power of “Content Diving”
What does the joy of devouring day-old pizza have to do with your info marketing content or your success as an entrepreneurial CEO?
Two things, actually …
1) Principle centered content never gets stale, it only gets better with age.
You can return to it again and again to see it with new eyes on YouTube, hear it with a new ears on a Teleseminar or visualize it with a new mind when reading a blog post like this one
2) Deep diving into familiar content doesn’t breed contempt, it breeds more success!
As a student, your one and only path to mastering anything I teach you is through the path of familiarity.
If you are an info marketer, the only way [Read more...]