Revisit the World’s Greatest “Squeeze Page”

be productiveOn September 4th of this year, I flew in my marketing Team for a one day planning meeting.

There we were, sitting in my dining room waiting to eat lunch when Eric Lingenfelter, my web development director, asked this interesting question:

“What’s the world’s greatest ‘squeeze’ page?”

I thought about it.  My other team members thought about it.  We eventually went around the table with rapid-fire attempts to give the right answer.

But to every answer Eric kept shaking his head smiling and saying, “Nope, nope, nope, nope …” until I finally asked him what he thought was the world’s greatest squeeze page.

“The world’s greatest ‘squeeze’ page is …

Drum roll …

Take a guess …

Oh, c’mon … take a guess …

After you make your guess, grab your mouse and click ->->-> [Read more...]

Breaking Through the Far Side of Disappointment

cliffs_110.jpgWikipedia has an interesting way of definining “disappointment.”  If you take a moment to look the word up, here’s what you’ll find:

“The feeling of dissatisfaction that follows a failure of expectations to manifest.  It differs from regret in that the individual feeling regret focuses primarily on personal choices contributing to a poor outcome, while the individual feeling disappointment focuses on the outcome.”

Looking back on my own marketing accomplishments, one of the things I’m certain of is that my disappointments inspire me to storm the gates that others gladly sneak past.

When you learn how to handle disapointments – miscommunications, violated expectations or thwarted intentions – as welcomed guests into your business life, you’ll have the mindset of cheerful expectancy of having a breakthrough not long after :-)

If you feel what I’m saying is just a bunch of [Read more...]

Blog Survey: Shall I Post 3X Per Week In 2009?

looking-down.jpgI made a public declaration about six months ago to consistently post 2X (two times a week) for the rest of 2008.  It was more work than I originally realized, but I’ve been pleasantly surprised by the number of “referrals” and “comments” I’ve received ever on this blog ever since. Many thanks!

As I indicated on my Dec. 26th post, I’m only focusing on 4 marketing tasks to grow my business. I plan on “outsourcing” my weaknesses to vendors who play at things I work at.  One of my strengths is Blogging.

Here’s The Survey Question: If I blog 3X per week vs. 2X per week, will you read and comment on my posts?  If your answer is YES, then say so and give me your brief reason WHY. 

As Jim Rohn says, “The bigger the WHY, the easier the HOW.”  So if your answer is NO, I want your candor to tell me WHY.  Deal?

If I get a “Net Score” of 101 YESes (Total YESes minus Total NOs = Net Score), then every Monday, Wednesday and Friday in 2009 at 8:44am Eastern, you’ll see a new blog post.  If I don’t get that “Net Score” I’ll continue at 2X/week.

Make your YES/NO vote in the “Reply Box” (click “Comments”).

Holiday Greetings from Mandossian Family

gabe-breanna-xmas.jpgDuring the third week in December each year, I send out a holiday video message that stars our son, Gabriel and daughter, Breanna.

The ONE this year is my absolute favorite.  It was inspired by a life-lesson statement from Reginald Poitier, father of actor Sidney Poitier. 

Turn-up your speakers and click: www.HolidayGreetings2008.com

When you’re done watching it, post your comment so my kids can read it and feel free to forward this message to another dad.

Happy Holidays!

Blogging and Tweeting – A Natural Combination

TwitterYou have your WordPress blog – don’t you?  If not, you should.  Now let’s hook up your blog to Twitter.  What’s Twitter, you ask?

Tweets are short little posts commenting on what you are doing right now. The key to using Twitter effectively is participation. You must listen as well as speak. The more you listen and respond, the more people will ‘follow you’.

When you tweet, your message is broadcast to everyone who is following you.  If your ‘tweet’ is interesting, your followers will want to see what you are all about and will click over to your blog and have the opportunity to opt-in.

The more you interact, the more people will interact with you. So, go over to Twitter and set up an account. Search for people you know and start following them. Start ‘tweeting’ and watch what happens!

NOW let’s connect your blog and Twitter.  Get the WordPress plugin TwitterTools.  This plugin allows you to create a tweet from every new blog post – automagically!

Want to know the real secret?  Don’t stop at Twitter Tools.  Go back to Twitter later and tweet about your blog post.  Double the value of Twitter Tools AND your blog.

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