On September 4th of this year, I flew in my marketing Team for a one day planning meeting.
There we were, sitting in my dining room waiting to eat lunch when Eric Lingenfelter, my web development director, asked this interesting question:
“What’s the world’s greatest ‘squeeze’ page?”
I thought about it. My other team members thought about it. We eventually went around the table with rapid-fire attempts to give the right answer.
But to every answer Eric kept shaking his head smiling and saying, “Nope, nope, nope, nope …” until I finally asked him what he thought was the world’s greatest squeeze page.
“The world’s greatest ‘squeeze’ page is …
Drum roll …
Take a guess …
Oh, c’mon … take a guess …
After you make your guess, grab your mouse and click ->->-> [Read more...]





You have your WordPress blog – don’t you? If not, you should. Now let’s hook up your blog to Twitter. What’s Twitter, you ask?


Breaking Through the Far Side of Disappointment
Looking back on my own marketing accomplishments, one of the things I’m certain of is that my disappointments inspire me to storm the gates that others gladly sneak past.
When you learn how to handle disapointments – miscommunications, violated expectations or thwarted intentions – as welcomed guests into your business life, you’ll have the mindset of cheerful expectancy of having a breakthrough not long after :-)
If you feel what I’m saying is just a bunch of [Read more...]