Revisit the World’s Greatest “Squeeze Page”
On September 4th of this year, I flew in my marketing Team for a one day planning meeting.
There we were, sitting in my dining room waiting to eat lunch when Eric Lingenfelter, my web development director, asked this interesting question:
“What’s the world’s greatest ’squeeze’ page?”
I thought about it. My other team members thought about it. We eventually went around the table with rapid-fire attempts to give the right answer.
But to every answer Eric kept shaking his head smiling and saying, “Nope, nope, nope, nope …” until I finally asked him what he thought was the world’s greatest squeeze page.
“The world’s greatest ’squeeze’ page is …
Drum roll …
Take a guess …
Oh, c’mon … take a guess …
After you make your guess, grab your mouse and click ->->-> (more…)
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Blog Survey: Shall I Post 3X Per Week In 2009?
I made a public declaration about six months ago to consistently post 2X (two times a week) for the rest of 2008. It was more work than I originally realized, but I’ve been pleasantly surprised by the number of “referrals” and “comments” I’ve received ever on this blog ever since. Many thanks!
As I indicated on my Dec. 26th post, I’m only focusing on 4 marketing tasks to grow my business. I plan on “outsourcing” my weaknesses to vendors who play at things I work at. One of my strengths is Blogging.
Here’s The Survey Question: If I blog 3X per week vs. 2X per week, will you read and comment on my posts? If your answer is YES, then say so and give me your brief reason WHY.
As Jim Rohn says, “The bigger the WHY, the easier the HOW.” So if your answer is NO, I want your candor to tell me WHY. Deal?
If I get a “Net Score” of 101 YESes (Total YESes minus Total NOs = Net Score), then every Monday, Wednesday and Friday in 2009 at 8:44am Eastern, you’ll see a new blog post. If I don’t get that “Net Score” I’ll continue at 2X/week.
Make your YES/NO vote in the “Reply Box” (click “Comments”).
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Holiday Greetings from Mandossian Family
During the third week in December each year, I send out a holiday video message that stars our son, Gabriel and daughter, Breanna.
The ONE this year is my absolute favorite. It was inspired by a life-lesson statement from Reginald Poitier, father of actor Sidney Poitier.
Turn-up your speakers and click: www.HolidayGreetings2008.com
When you’re done watching it, post your comment so my kids can read it and feel free to forward this message to another dad.
Happy Holidays!
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Blogging and Tweeting – A Natural Combination
You have your WordPress blog – don’t you? If not, you should. Now let’s hook up your blog to Twitter. What’s Twitter, you ask?
Tweets are short little posts commenting on what you are doing right now. The key to using Twitter effectively is participation. You must listen as well as speak. The more you listen and respond, the more people will ‘follow you’.
When you tweet, your message is broadcast to everyone who is following you. If your ‘tweet’ is interesting, your followers will want to see what you are all about and will click over to your blog and have the opportunity to opt-in.
The more you interact, the more people will interact with you. So, go over to Twitter and set up an account. Search for people you know and start following them. Start ‘tweeting’ and watch what happens!
NOW let’s connect your blog and Twitter. Get the WordPress plugin TwitterTools. This plugin allows you to create a tweet from every new blog post – automagically!
Want to know the real secret? Don’t stop at Twitter Tools. Go back to Twitter later and tweet about your blog post. Double the value of Twitter Tools AND your blog.
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Stick Strategy: The “Quick Start” Video Tutorial
If you’re an Info Marketer, then a superb ”stick strategy” (maximizing profits while minimizing losses) is the “Quick Start” video tutorial.
By having Quick Start tutorials (like the one you see below), you’ll automatically eliminate the single biggest complaint new students, clients and customers have which is: “How do I get started!?”
This is the actual Quick Start Video available to all of my TSS Alumni and new 2009 Teleseminar Secrets students.
Did you watch the video yet?
Even if you decide NOT to register for this year’s Teleseminar Secrets course, I want you to start utilizing “Quick Start” video tutorials.
You candid comment is appreciated in advance.
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The “Decoy” Pricing Model
According to Wikipedia, the “decoy effect” (also known as the ”asymmetric dominance effect”) is the phenomenon whereby consumers change their preference between two options when also presented with a third option that is asymmetrically dominated.”
In plainer language, here’s the way decoys are utilized daily during consumer experiences.
Scenario 1: You order a medium-size Pepsi at the movies for $2.75 and the person behind the counter asks, “Would you like a large for just 25 cents more?” You say, “Yes”… that’s the decoy effect.
Scenario 2: You’re sitting at the bar in an airport terminal waiting for your plane to board. As soon as you order your $7 cocktail, the bartender smiles and says, “Want a double-shot for just $2 more?” You say, “Yes”… that’s the decoy effect.
I have no idea what your consumer response would be in similar circumstances, but I do know from my own experience (more…)
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QUICK TIP: Automatically Syndicates Your Content
If you publish a blog or a website, the ShareThis plug-in (WordPress, Blogger, TypePad and websites) instantly boosts your content distribution!
Its quick, easy and almost automatic syndication for web publishers … and best of all, all you need is one clutter-free tracking button.
(See it at the lower-left corner of this post?)
Because it’s becoming more and more difficult to keep up with the growing number social media communities the ShareThis plug-in lets you instantly access all of your profiles, friends, and contacts for easy sharing and updating.
Give it a test-drive as a reader of this post and if you like the experience, plug-it into your blogs and other websites as an online publisher. You and your website visitors will be glad you did.
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Write Your Blog Posts by Repurposing
If you think you don’t have enough ideas to post to your blog regularly, please read on …
If you have done teleseminars, written articles, done podcasts, written a book or an e-book, or are thinking of writing a book, then you have so many blog posts you won’t know where to start!
A 60 minute teleseminar has the potential for dozens of blog posts. Your book or book idea is too many blog posts to count. And one 7 tips article is perfect for 7 (or more) blog posts.
Look at EVERYTHING you’ve already done and repurpose your own material into your blog posts.
The opposite of that works too. If you have a lot of blog posts already, repurpose them into other products. Your only limitation is your imagination.
Need more information about blogging or WordPress?
I’d like to invite you to my free weekly teleseminars, The Wizard Weekly. Go to TheWordPressWizard.com/burning to ask me your most burning question about WordPress and to get details about the weekly teleseminars.
Breaking Through the Far Side of Disappointment
Looking back on my own marketing accomplishments, one of the things I’m certain of is that my disappointments inspire me to storm the gates that others gladly sneak past.
When you learn how to handle disapointments – miscommunications, violated expectations or thwarted intentions – as welcomed guests into your business life, you’ll have the mindset of cheerful expectancy of having a breakthrough not long after :-)
If you feel what I’m saying is just a bunch of (more…)
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