Social Marketing Tips – Why Would I Want to Build an Online Presence With Social Media?

alex mandossian,jeff herring,social marketing, social media marketing,twitter,facebook,youtube,ezinearticles,linkedin,meetupHere’s an interesting Social Marketing question that was asked at the recent Niche Affiliate Marketing System Workshop:

Q: Why would I want to build an online presence using Social Media?

The question came from the notion that Social Media and Social Marketing are just about connecting with your friends. Well, it can be about that. But it is now about so much more!

Get Found. Get Viewed. Get Traffic. Get Profits

While Facebook may have started as something just for college students, it is now the number two website in the world. If the number of people who have Facebook accounts were a country, they would be the 4th largest country in the world.

And that is just one Social Marketing site. Let’s take a closer look at the value of strong online visibility.

Get Found – Because there are millions of sites on [Read more...]

Watch This If Confused About “Social Networks”

socialnetworks As Lee LeFever says at the beginning of this great 1 minute, 48 second video “Networks get things done.”

In less than two minutes, he clearly describes how networks evolve and why they’re so important to us in our personal and professional lives.

I really admire teachers who can reduce complicated concepts to their simple essence.  This video is easy to understand and I encourage you to pass it along to others who may be still be confused by the “social networking” revolution.

If you look up the term, Social Network, in Wikipedia, here are the most help 250 words you’ll find in their very detailed definition:

Social networks are social structures made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of interdependency, such as values, visions, ideas, financial exchange, relationships, kinship, dislikes or trade.

In its simplest form, a social network is a map of all of the relevant ties between the nodes being studied. The network can also be used to determine the social capital of individual actors. These concepts are often displayed in a social network diagram, where nodes are the points and ties are the lines.

Just for fun, see if you can correctly answer these [Read more...]

Discover the Learning Power of “Content Diving”

acapulco-cliff-diverI often enjoy cold pizza the “morning after” more than the piping hot version the night before :-)

What does the joy of devouring day-old pizza have to do with your info marketing content or your success as an entrepreneurial CEO?  

Two things, actually …

1) Principle centered content never gets stale, it only gets better with age.

You can return to it again and again to see it with new eyes on YouTube, hear it with a new ears on a Teleseminar or visualize it with a new mind when reading a blog post like this one

2) Deep diving into familiar content doesn’t breed contempt, it breeds more success!

As a student, your one and only path to mastering anything I teach you is through the path of familiarity

If you are an info marketer, the only way [Read more...]

Why Is Google Unhappy About Getting “Verbed?”

google-team-time.jpgThe first recorded usage of “Google” used as a verb was on July 8, 1998, by Larry Page, who wrote on a mailing list: “Have fun and keep googling!”

“Google” was officially verbed in the Oxford English Dictionary on June 15, 2006 and to the Merriam-Webster Dictionary in July, 2006.

I firmly believe that having the public utter your company name as a verb is like going to heaven without the inconvenience of dying. Getting “verbed” is the ultimate accomplishment for any brand – the marketer’s Shangri-la.

But Google doesn’t see it that way.  Its legal department isn’t happy about getting “verbed” probably because they’ve bought into the myth that a company risks [Read more...]

Short Movie About the Power of “Validation”

emotional1.jpgThe principle of validation can take on many meanings in English or any other language.

The best definition I’ve come up with (as it relates to human potential) is this 10-word sentence: ”A specific acknowledgment of appreciation for a task well done.”

But the most curious thing about validation is that it feels just as good to the person who does the validating as it does to the person who gets validated.

As a trainer and teacher, I feel the most validated if one of my students unexpectedly shows their appreciation by verbally acknowledging the time and effort I put into designing the tele-curriculum.

How and why they show their validation is important to me, but when the validator is specific about what they appreciate about my training, it makes me feel even better.

Key Point: The more [Read more...]

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