The Internet's First Blog For Information Marketers
Sales copy writing is different than literary copy because literary copy changes minds where as sales copy changes a mind as well as changes behavior.
I have three tips, even if you are not a copy writer, to not only boost your productivity with copy writing, but to take you to a whole new level. Watch my video [Read more…]
Press release marketing is one of the most effective methods to generate both media attention and targeted traffic to your web site.
Now if a little voice in your head cries “Oh no! One more thing to learn!” just calmly tell the little voice “thanks for sharing” and know this: if you blog, write articles and email autoresponders, you can easily repurpose that content into press releases.
All you need is the right formula and resources which I’ll share with you at the conclusion of this article. Now once a press release is written you need to distribute it. Enter today’s topic: free press release sites. The allure of free distribution is quite appealing. You can submit articles for free so why not press releases, right?
Most often, articles appear in directories. (Like EzineArtices.com) With press releases, they are distributed to thousands of different web sites. As a result, sometimes costs are involved.
And while free press release sites can work, be aware of these three ways free press release sites can cost you:
1. Extra time investment
Time is money. With paid distribution you can rely on just one service, especially with established newswires like PR Newswire, BusinessWire and Marketwire. Even PRWeb provides enough coverage all on its own.
However, some major newswires aren’t budget-friendly. So it’s natural to consider free press release sites. But instead of using one provider now you’re using several. Each comes with its own interface, unique requirements, upgrades, etc. [Read more…]
