Almost everyone is podcasting for free these days. So in the information marketing world, the main question is, “How can I monetize a podcast?”
Future of Communication – In the information world, the technology that wins in the consumer market is always the one that is the most user-friendly. I believe that podcasting will eventually make the DVD and the CD obsolete. Podcasting is another time-shifted form of communication. However, podcasting is cheaper, faster, and far more convenient and efficient. In the information world, the technology that wins in the consumer market is always the one that is the most user-friendly. I believe that podcasting will eventually make the DVD and the CD obsolete. Podcasting is another time-shifted form of communication. However, podcasting is cheaper, faster, and far more convenient and efficient.
Middle Ground – Most of us tend to be creatures of reference and comparison. We do not like extremes, and given choices, we will usually gravitate toward the middle.
Most of us tend to be creatures of reference and comparison. We do not like extremes, and given choices, we will usually gravitate toward the middle.How does this apply to the Video iPod? On one end of the spectrum we have the iPod shuffle. It was very small, inexpensive, had few features, and no viewing screen. Now with the Video iPod we have the other end of the spectrum. It has up to 80 gigabytes of storage, a colored screen, and plays audio and video. It is full of features.
So now the 4 gigabyte iPod Nano is in the middle of the choices. Some people will look at the Video iPod, decide it has more than they want to pay for, and choose an audio iPod, such as the iPod Nano instead.
I don′t see the Video iPod′s video features being used for information marketing purposes. However, I do see it being used as an audio iPod.
Through the years, information marketers have utilized phonographs, eight tracks, cassettes, CDs, and DVDs. The next step is podcasting. There is no other choice. The video iPod has cemented it.
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About Alex Mandossian
