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What is “The Shift” Happening in 2013?

By Alex Mandossian

Do you “LIKE” Tim Ferriss?

Have you ever read The 4-Hour Work Week? Well today will be a special LIVE on-line event happening at 12pm PST. Andrew McCauley and I discuss the “End of the World” and how it is going through a shift.

They talk about how things are going from a “Do It Yourself” (DIY) World to a “Done For You” (DFY) World.

So please tune in LIVE! at MarketingOnlineHangout.com this Friday, Dec. 21 at 12Noon PT / 3pm ET.

Look forward to seeing you there? Remember, we have G+ Hangouts each Friday at the 12Noon PT/3pm ET every week as a public service sponsored by MarketingOnline.com

All Good Wishes,

Alex Mandossian, Founder

P.S. If you miss the LIVE G+ Hangout, then be sure to watch the recorded version at the same website listed above and the other replays are there too! In case you missed it: MarketingOnlineHangout.com

Endosements vs. Testimonials vs. Case Studies

By Alex Mandossian

Your target market typically supports what it helps to create. Getting your prospects and customers involved early on in any marketing campaign with online surveys, Ask campaigns or blog comments will help you build marketing momentum and expand your market reach.

In my 21+ years of marketing experience, I know of 3 types customer feedback that provide you social proof. They are endorsements, testimonials and case studies.

When you reach out for an endorsement, testimonial or case study, you automatically impact the sustainability and organic (word-of-mouth) growth of your business.

Ever since I began my electronic marketing career in 1988, I’ve seen a lot confusion how endorsements, testimonials and case studies can add credibility to your business and product lines.

Many marketers use these [Read more…]

The 2010 “Viral Video” Swipe File Challenge

By Alex Mandossian

What are the key properties or elements that influence online videos to go viral?

I ask myself that question more often now that online video content (when paired with social media marketing) seems to be the fastest, easiest and least costly way to attract targeted website traffic.

Each day I consciously hunt for new videos that have lots of views, comments and “word-of-mouse” appeal … and then I add them to my growing viral video swipe file for 2010.

And that’s why I’m reaching out to you now because if you and other marketers are willing to submit videos that have truckloads of word-of-mouse appeal, together we’ll build a world-class viral video swipe file in 2010.

Want to hear more?

Why I’m Doing This: I believe that once we have a few dozen viral videos to review and analyze, we can more quickly and easily recognize certain patterns and properties that make video content go viral.

If you’re game, then share the links to videos you’ve seen or created that have lots of comments and views. Submit those link in the Reply/Comment section of this blog by Friday, May 7th.

Once I have over a dozen samples, I’ll host a [Read more…]

Social Marketing Tips – Why Would I Want to Build an Online Presence With Social Media?

By Jeff Herring

Here’s an interesting Social Marketing question that was asked at the recent Niche Affiliate Marketing System Workshop:

Q: Why would I want to build an online presence using Social Media?

The question came from the notion that Social Media and Social Marketing are just about connecting with your friends. Well, it can be about that. But it is now about so much more!

Get Found. Get Viewed. Get Traffic. Get Profits

While Facebook may have started as something just for college students, it is now the number two website in the world. If the number of people who have Facebook accounts were a country, they would be the 4th largest country in the world.

And that is just one Social Marketing site. Let’s take a closer look at the value of strong online visibility.

Get Found – Because there are millions of sites on [Read more…]

Is This the Future of Book Publishing?

By Alex Mandossian

[youtube:http://www.youtube.com/watch?v=Weq_sHxghcg 480 295]

This clever video was brought to my attention by my literary agent, Bonnie Solow, who also happens to be the literary agent for Harv Eker, Jack Canfield, Phil Town and others.

A lot is as stake in the book publishing world these days, so if you have a “traditional” book in your heart; or, if you’re in the process of getting your manuscript published, watch up to the 1 min, 7 sec mark – then notice what happens ;-)

You’ll be glad you did.

In the meantime, take a look at what my friend, Geneen Roth is up to lately … she has a new runaway best-selling book titled: Women Food And God. I’m conducting a VBT with her in April … and you’ll get to see her on Oprah in May!

What To Do Now: Please comment and share how you feel the future of book publishing change the way we consume information in the next 10 years. Be candid, brief and speak from your own experience.

The Google Alert You Never Got

By Alex Mandossian

On March 11th, I received an email alert from my buddy, Marc Harty who posts his PR Traffic tips on this blog.

His email was disturbing because it was in response to an an email he received from my about my Virtual Book Tour with another buddy of mine, Harvey Mackay.

Here’s what Marc wrote me:

Alex, I wanted to let you know this right away … Gmail doesn’t show URLs with initial caps as link. This changed happened recently. For a URL to be a link in Gmail it needs to contain: 1. the “www” and 2. all lowercase . Thought you should know.

Gee, thanks Marc … both my emails for Harvey Mackay were in the queue and sent, so I couldn’t anything about it and I did get over 500 people on that VBT to listen in … but I wonder how many more people could have listened if I was aware of the recent change.

If you’re scratching you head right now say “Huh?” to yourself, then do yourself a favor and watch a 2 min. 5 sec video posted by Frank Bauer. It’s the best explanation I’ve seen and he posted it back on Feb. 10th!

Click here for the video tutorial and please put a ton of comments on Frank’s blog and show him some love :-) Tell him I sent you. His “fluff-free” style of explaining the predicament that Google failed to announce is worth passing on.

What To Do Now: 1) Watch the VIDEO … 2) Comment and share … and as Frank says, 3) Have “an awesome day!”

The “Social Gathering Power” of Reunions

By Alex Mandossian

One of the most fundamental ways to stay united with your colleagues and friends is through the power of Reunions.

Unlike seminars or workshops, Reunion events are not episodic and thus create a greater sense of community and unity among the participants who attend.

(The picture on the upper left of this post is the SFO Marriott where I’m hosting my annual Teleseminarian Reunion this year – March 5th and 6th)

Click here if you’re in a big hurry and watch the video now.

If you’ve ever thought of hosting a conference, workshop or seminar, think instead of tapping into the continuity power of what a Reunion can bring to you and your tribe.

Reunions can be held weekly with professional networking groups like what BNI members do throughout the world, or monthly with private mastermind groups. They can even occur every 60 days such as CEO Space gatherings or annually such as my Teleseminarian Reunion … even every decade like high school reunions.

The time of year or frequency isn’t as important as the gathering power that Reunions create. When I say gathering power, I mean building the sense of belonging or feeling of unity espoused by the members of your community.

And whether those communities are twenty or two-thousand members strong, there are 3 key advantages that Reunions participants have over attending episodic workshops or seminars. These are the 3 unifying elements that espouse more social gathering power:

Unique language or vocabulary
Unique community or culture
Unique facilitation or leadership

If you’re an entrepreneur, small business owner or [Read more…]

How To Master Your “Little Voice” Inside

By Alex Mandossian

I have no idea if you and I have ever met, but I do feel I know these two things about you:

1) You have a “Little Voice” deep inside of you

2) That “Little Voice” doesn’t always support you

It doesn’t matter if your business is booming, or if it’s on life support, your “Little Voice” inside is typically the unseen force that drives you to success or failure in everything you do or don’t do.

Click here to see the Little Voice video if you’re in a hurry.

Let me explain: For the past three decades, my colleague Blair Singer has carefully studied, learned, taught and mastered the secret to winning the war between the ears in 30 seconds or less – and enjoy an extraordinary life.

Let me say that again so it really sinks in …”How to Win the War Between Your Ears in 30 seconds or Less – and Have an Extraordinary Life!” is the subtitle of Blair’s newest book, Little Voice Mastery.

His book’s subtitle is also the promise that he and I intend to keep if you, and nine of your friends, decide to join us for our Little Voice Bookinar Series that starts soon. What I’m talking about here is an unprecedented and remarkable Buy 1, Get 9 Free special offer!

So if you’re an entrepreneur, independent professional or [Read more…]

Introducing the “Think – Play” Matrix

By Alex Mandossian

Abundance2 Where you end-up in the Think-Play Matrix determines the results you get in your personal and professional life.

Click here in you’re in a hurry to watch the video now.

This simple 4-quadrant model offers an interesting and fresh new perspective into the abundance vs. scarcity mindsets and I’ve chosen it as my topic of discussion on the evening of January 21st, during the Virtual Abundance Expo.

What Is The Think-Play Matrix? Picture an “X-Y Axis” that has a 4-quadrant grid inside it. The “X” axis that runs east and west represents the way you Think. It’s about the “inner game” of the thoughts driven by the head, or what you think about.

The “Y” axis that runs north and south represents the way you Play. It’s more about the “outer game” of what your heart inspires you to do , or how you play.

If the X-axis represents the head and the Y-axis represents the heart, then the 4 possible Think-Play combinations are: [Read more…]

What is “The Shift” Happening in 2013?

The 2010 “Viral Video” Swipe File Challenge

Is This the Future of Book Publishing?

The Google Alert You Never Got

How To Master Your “Little Voice” Inside

Introducing the “Think – Play” Matrix

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