In his roundup of the best tips of the week from Entrepreneur.com, Brian Patrick Eha makes a recommendation that violates the Principle of Priority. Eha writes:
Do your hardest tasks first. Do your creative thinking and your most difficult work early in the day, before routine chores (handling emails, scheduling meetings and so on) have sapped your energy.
“Every decision we make tires the brain,” says David Rock, co-founder of the NeuroLeadership Institute. “Save less complex work for later in the day,” he adds.
Commentary:
In my 17+ years of teaching Productivity strategies to entrepreneurs who market online, doing the most difficult work early in the day is the surest way to diminish personal productivity.
My five-word definition of Productivity is “Maximum results in minimum time.” And by “results” I mean what’s most important to attain success, not what’s most urgent to maintain success.
It’s not about what’s difficult or creative or hard that matters. What matters most is [Read more…]
Endosements vs. Testimonials vs. Case Studies
In my 21+ years of marketing experience, I know of 3 types customer feedback that provide you social proof. They are endorsements, testimonials and case studies.
When you reach out for an endorsement, testimonial or case study, you automatically impact the sustainability and organic (word-of-mouth) growth of your business.
Ever since I began my electronic marketing career in 1988, I’ve seen a lot confusion how endorsements, testimonials and case studies can add credibility to your business and product lines.
Many marketers use these [Read more…]