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You may be aware that Paul Colligan and I are about to launch a new course titled Podcast Secrets.
This course stemmed from the book that Paul and I wrote together called The Business Podcasting Bible.
In the book we discuss the 10 commandments of business podcasting. Today I′ll share 5:
1. Thou Shalt Ask My Audience: Go directly to the market first and ask them what they want. Create the message from their feedback. [Read more...]
In episode #37 of Marketing Online Live, Paul and I discussed motivating large companies to embrace time shifted media delivery using the carrot vs. the stick.
I am a stick person. Why? Because people are more motivated when you take something away from them versus offering something they may not have.
Carrot and stick is basically equivalent to pain and pleasure.
The “take away,” as it′s often called in sales, is extremely important. If someone has always been poor and dies without money it′s not as painful as if someone who has been rich and then goes broke. [Read more...]
Are you frustrated with technology? Especially the lack of instruction out there on how to use it?
I ask this because it was part of my discussion with Paul Colligan in episode #36 of Marketing Online Live.
I personally am still not happy with the search features surrounding pod catching.
People just assume (or I guess whoever is running the podcast platforms where you can catch and download this stuff), that others know what they′re doing. [Read more...]
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During this 1-hour Virtual Book Tour, James reveals the story behind his book, How to Meditate With Your Dog. The book’s promise is “An Introduction to Meditation for Dog Lovers”.
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Podcast Secrets
Click the movie player below to learn more about Podcast Secrets.
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