Archives for March 2007

Podcast Secrets

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First 5 Commandments of Podcasting


You may be aware that Paul Colligan and I are about to launch a new course titled Podcast Secrets.

This course stemmed from the book that Paul and I wrote together called The Business Podcasting Bible.

In the book we discuss the 10 commandments of business podcasting. Today I′ll share¬†5:

1. Thou Shalt Ask My Audience: Go directly to the market first and ask them what they want. Create the message from their feedback. [Read more…]

The Carrot or The Stick?


In episode #37 of Marketing Online Live, Paul and I discussed motivating large companies to embrace time shifted media delivery using the carrot vs. the stick.

I am a stick person. Why? Because people are more motivated when you take something away from them versus offering something they may not have.

Carrot and stick is basically equivalent to pain and pleasure.

The “take away,” as it′s often called in sales, is extremely important. If someone has always been poor and dies without money it′s not as painful as if someone who has been rich and then goes broke. [Read more…]

Catch a Podcast


Are you frustrated with technology? Especially the lack of instruction out there on how to use it?

I ask this because it was part of my discussion with Paul Colligan in episode #36 of Marketing Online Live.

I personally am still not happy with the search features surrounding pod catching.

People just assume (or I guess whoever is running the podcast platforms where you can catch and download this stuff), that others know what they′re doing. [Read more…]

“How To Meditate with Your Dog”

Jim Jacobson
James Jacobson

Listen to Virtual Book Tour…

James Jacobson has spent the last 14 years meditating with his dog, Maui. He has taught introductory classes for newbies on the art of meditation. James is the president of Maui Media, LLC.

During this 1-hour Virtual Book Tour, James reveals the story behind his book, How to Meditate With Your Dog. The book’s promise is “An Introduction to Meditation for Dog Lovers”.

Click here to add this book to your library.

Amateur or Professional? The Difference is More Then a Buck


In episode #36 of Marketing Online Live, Paul and I discussed our upcoming course, Podcast Secrets.

We learned that before launching any type of course, it′s always best to have a workshop so people can give you feedback on the course.

For instance, what the modules should be about, what to name them and any other comments.

There is also the difference between being an amateur or hobbyist and being a professional. [Read more…]

“Speed of Trust”

Stephen M.R. Covey
Stephen M.R. Covey

Listen to Virtual Book Tour…

Stephen M. R. Covey is the former CEO of Covey Leadership Center, which, under his stewardship, became the largest leadership development company in the world. He is co-founder and CEO of CoveyLink Worldwide. A sought-after and compelling keynote speaker and advisor on trust, leadership, ethics, and high performance, he speaks to audiences around the world.

During this 1-hour Virtual Book Tour, Stephen reveals the story behind his book, Speed of Trust. The book’s promise is “The One Thing That Changes Everything”.

Click here to add this book to your library.

How Do You Market With Podcasts?

19183393.jpgIn episode #33 of Marketing Online Live I answered a very simple, but powerful question: How do I add podcasting to my marketing mix?

Here′s the answer: You do exactly what you′re doing right now.

You find out what your market wants most.¬†

You answer their questions, and you deliver the content you′re delivering right now as an information marketer, an author, an independent professional or a small business owner. [Read more…]

Great Idea, Poor Execution

mind-the-gap.jpgIn episode #34 of Marketing Online Live, Paul and I were discussing the fact that National Semiconductor gave away 30 gigabyte iPods to all their employees.

The reason? They understood the value of the training and learning this technology offers, and they were willing to spend good money on it.

However, I think they completely missed the boat on this move.

They were lazy in their approach. They knew they had to get iPods into someone′s hands. Do you know how much “entertainment,” not education, you can get on 30 gigabytes? [Read more…]