Learn To “Leverage” Your Marketing Productivity

BrittanyIf you want to accelerate your professional productivity (maximum results in minimum time), then you must discover the secret to “virtualizing your physical enterprise.”

The best way to “virtualize” is simply to “leverage” human activities and replace them with “robotic” or “automated” activities.

Leverage here is defined as maximum productivity with minimum effort). A great example of how one best-selling author replaced “human” effort with leveraged automation is Jack Canfield with The Success Principles.

Jack and Mark Victor Hansen have sold over 100 million Chicken Soup books over the years uti lizing the “human” effort of physical promotion and book tours.  Yet, one “Virtual Book Tour” can sell more than 20 bookstore visits!

Resource: www.ReadTheBigWhiteBook.com

Glossary: “Virtualization” is the process of transforming redundant “human” multi-effort activities into single effort “virtual” results such as replacing many “physical” book tours with one Virtual Book Tour.

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