Learn To “Leverage” Your Marketing Productivity
By Alex Mandossian on August 20, 2008
If you want to accelerate your professional productivity (maximum results in minimum time), then you must discover the secret to “virtualizing your physical enterprise.”
The best way to “virtualize” is simply to “leverage” human activities and replace them with “robotic” or “automated” activities.
Leverage here is defined as maximum productivity with minimum effort). A great example of how one best-selling author replaced “human” effort with leveraged automation is Jack Canfield with The Success Principles.
Jack and Mark Victor Hansen have sold over 100 million Chicken Soup books over the years uti lizing the “human” effort of physical promotion and book tours. Yet, one ”Virtual Book Tour” can sell more than 20 bookstore visits!
Resource: www.ReadTheBigWhiteBook.com
Glossary: “Virtualization” is the process of transforming redundant “human” multi-effort activities into single effort “virtual” results such as replacing many “physical” book tours with one Virtual Book Tour.
Alex,
I’ve mentioned you in my new book “Unleash The Psychic In You” that will be available September 1,2008 inspired by your suggestion to outsource. In fact, I heard you on Melanie Benson Strick’s Virtual Team Building Secrets and now thanks to your wisdom, I have an awesome team.
Last year, I attended Jack Canfield’s BTS 2007 and it was amazing, life changing and it was the initial catalyst for me doing my book.
I also listened to your teleseminar secrets and loved it. I’ve already listened to call 6 twice. Wow you put some awesome gems in there.
Perhaps you’ll interview me about my book for a virtual tour…
Joanna : )