Write Your Blog Posts by Repurposing
By Cathy Perkins on August 29, 2008
If you think you don’t have enough ideas to post to your blog regularly, please read on …
If you have done teleseminars, written articles, done podcasts, written a book or an e-book, or are thinking of writing a book, then you have so many blog posts you won’t know where to start!
A 60 minute teleseminar has the potential for dozens of blog posts. Your book or book idea is too many blog posts to count. And one 7 tips article is perfect for 7 (or more) blog posts.
Look at EVERYTHING you’ve already done and repurpose your own material into your blog posts.
The opposite of that works too. If you have a lot of blog posts already, repurpose them into other products. Your only limitation is your imagination.
Need more information about blogging or WordPress?
I’d like to invite you to my free weekly teleseminars, The Wizard Weekly. Go to TheWordPressWizard.com/burning to ask me your most burning question about WordPress and to get details about the weekly teleseminars.
Cathy -
Great post! I’ve recently started a blog and love the idea of repurposing. I have several articles that I’ve been using as posts, and ideas for even more!
I never considered repurposing my articles, teleseminars and ebooks on a blog–that is a great idea as soon as I get a blog up and going. That is my next task as I enter this internet world in a serious fashion. I have students all over the world who constantly tell me they are looking for what I am writing next. I have discovered that getting my word out in as many different ways as possible is the key to increasing my business of providing education on healing. Thanks for the tip.
Linda Smith
Institute of Spiritual Healing & Aromatherapy
http://www.ISHAhealing.com
Happy Birthday Cathy
I hope you are enjoying your special day.
All good points and you are so right about having lots of content. One suggestion I would add is to spend a few hours just writing down titles for blog posts. Even if you tweak the title, at least you won’t be starting from a blank piece of paper.
Thanks for taking good care of the blogging students for our program.
Pamper yourself today.
Best wishes,
Gail
More and more internet marketers are using their Word Press Blog as the hub of their internet presence - Alex’s Blog is an example - great job Cathy of list out for us just how many blog posts you may already have and just how many you can quickly and easily create!
Jeff Herring
http://www.GreatArticleMarketingBlog.com
Thanks for providing these tips for mining blog posts from work I’ve already done. This can be especially helpful if I am going to be away and need to schedule a lot of posts in advance. (oh and Happy Birthday)
Great points, Cathy! I need to break out of seeing and implementing things in a linear way (articles, OK now my teleseminar curriculum, now the next podcast) which is really like stopping and starting the engine up over and over again. I have tended to treat my blog like another “to do” and sometimes feel stumped when after all of the other activities I approach it with “So now what should I blog about?” My question should instead be “So what pieces have I already created that would make a great blog post?” The blog isn’t so much another isolated “to do” but more of a great destination for so much of the other information about divorce and relationships I’m creating that can give me so much more leverage in terms of traffic.
Thanks to being a student of Alex Mandossian, the “Master Repurposer,” I’m realize I don’t need to keep reinventing the wheel. Thanks to you and some other great teachers (big shout out to Jeff Herring, The Article Marketing Guy) I’m game for building a better systems to make sure I use maximize the content I already have. Phew! Thanks Cathy - I needed that reminder!
Cathy, thanks for reminding me about all the material I already have. You make a good point that sometimes we don’t blog because we have so much information that we don’t know where to start.
By The Way HAPPY BIRTHDAY!!!!
Cathy
Excellent tips! You also make two important points.
1. Since everything in the man made world begins as a thought we are truly only limited by our imaginations.
2. Sometimes thinking that we don’t know where to start can be an obstacle. The only thing to do is make time, sit down and…Get Started!
Happy Birthday, Many Blessings and Be Well!
Jaroslav
Cathy, I agree wholeheartedly. With guidelines I learned from Mike Stewart and from your teleseminars, I launched my video blog a few weeks ago:
http://thecompletecommunicator.com
From the outset, my daily question has never been, “Can I think of anything to write?” but instead, “How can I discipline myself not to write in my blog for the entire day?” After twelve years of speaking, writing, and directing seminars fulltime, I have a vast reservoir of ideas to share with my blog readers. Most professionals do.
Again, thanks for reminding us that we shouldn’t have to stare at a blank computer screen and wonder what to say.
Cathy - I like how you get us to think “big” - to trust our imagination in order to repurpose what we already are doing into new blog posts.
Hi Cathy!
You are so right! I was just thinking today that I would go back over different papers and interviews to repurpose them into articles. After all, people want and need to receive our unique information in different ways and we know that reclycling is good for the planet so everybody wins!
Deirdre Morris
http://www.MagicalBeginningsForBaby.comn
Hey Cathy, Happy Birthday.
We call this the 5 Re’s of Spectacular Success
Re-Use
Re-Cycle
Re-Package
Re-Purpose
Re-Peat
– Pat & Lorna
http://www.PatAndLorna.com
Hi Cathy,
First of all Happy Birthday.
It is really the right time for all of us to be blogging and enjoying the benefits of internet. Re purposing brings new meaning to us and thank you so much for sharing that with us and of course the informative seminar on Blogging. I have many varied experiences in my life which has produced positive results for me and I like to share that with the world now and make a positive difference for someone else. Alex Mandosian is my favorite too. I have heard him several times in different seminars. Someday would like to learn from him too.
Thank you so much for allowing us to be part of your community. I am just loving it.
Alka Dalal
http://www.AlkaSpeaks.com
Hi Cathy,
Thanks for your ideas on repurposing. I write lots of Feng Shui articles for my website and also for magazines. I’ll definitely break them down into many blog posts. I always appreciate your wisdom.
Have a wonderful birthday!
Sheri
‘Feng Shui Sheri’
Cathy,
As usual, you have hit the nail on the head. We all have so much golden material on which we are sitting that we can parse, reconfigure, and re-use in so many different ways. We all need to be reminded that we don’t have to constantly be creating brand new material. Instead, use and leverage all the goodies that are lying there waiting for us to employ them again creatively.
Many thanks - and HAPPY BIRTHDAY!
Dr.Signe, aka the VODKAA Process bartender
Hey Cathy!
First, this is a really good blog that spurs me on. You are so right. I have several blogs just from one article. Thanks. Second, Happy Birthday!
Happy Birthday Cathy!
Thanks for the wonderful ideas for content generation. It gave me some
options that I need to consider. Keep giving us great blogging wisdom!
Peggy Kline
As a baby boomer with a history of workshops, ebooks, and other goodies I recently made a committment to do inventory of all my STUFF.
Although I was a lot thinner a while ago I am also fatter in historical gems that can be repurposed on my blogs.
I am excited about this and thank you for the reminder and encouragement.
Happy Birthday=May all your obstacles turn to opportunities!!
Happy birthday, Cathy!
This idea has enabled me to blog almost every day, and I’ve seen my search engine and Alexa rankings climb as I’ve done so. Another thing I learned from you that was so great was to write a post around a specific keyword phrase, and to use plug-ins like HeadSpace to optimize. Anyone reading this–if you aren’t attending Cathy’s Wizard Weekly teleseminars, you’re missing a lot! I learn so much–and it works!
Hi Cathy,
Thank you for the reminder … to keep the focus positive and concentrate on all of the abundant ideas that we have to blog-share, rather than to get wrapped up in the idea of scarcity! You are DEFINITELY a role model in this endeavor.
On your birthday, I hope you meet joy and happiness at every turn!
Hi Cathy!
Happy Birthday! I hope that your day is a great one.
Super post with a great idea - as we have come to expect from you.
Repurposing is ceretaily a great idea to get the most value from your efforts.
Also your session on Trust, Reputation & Security was a classic that everyone should hear.
All the best,
Bill Blake
Hey Cathy
I didn’t realise what potential my TS has…thank you for pointing this out.
Thanks also for giving up your b’day time to spend with me setting up my blog…eager to see what you do with “Secrets to Raising Smart Rich Kids”.
Hope you enjoyed your wine and dinner.
Cheers
Terry
“Coaching & Mentoring Kids To Become Smart and Rich”
Cathy,
Happy Birthday!
Once again, your post is right on the mark. Just like I always expect from you.
Now, stop reading this post and go have a great birthday weekend.
Amelia
Great post, Cathy!
I can only agree that, for all of us in this busy busy world, repurposing is the answer.
I usually write an article a day and then I repurpose it into one or several blog posts, and emails to my list. Thanks to your great advice I’m also planning to compile my blog posts into a future ebook!
Thanks for all your great ideas!
Bettina
Fantastic Post Cathy,
In fact I have taken your suggestion and repurposed a tele-seminar into a product and plan to use some of the information in future articles and blog posts. Thank you for reminding us to repurpose.
Kevin
http://theartofsellingyourself.com/
Hi Cathy
Happy Birthday, have a great day!
Thanks for your insightful article. We need to think about things from different perspectives to see the big picture. Re-purposing isn’t just great for us, it’s beneficial to our readers who can get information “bundled” together in a convenient package.
I look forward to keeping up with your helpful advice.
Kind regards
Judi
Thinking about repurposing helped me remember all the “paper” articles I had written and published in the past. Off to my files…
Thanks much.
Kathryn Merrow
[…] read my post over on Alex Mandossian’s blog. I wrote about repurposing your content into blog posts. Don’t be stuck for posting […]
Hi, Cathy,
Great article. The repurposing works both ways. I find enough things to blog about, then I turn those posts into articles.
Suzanne
The Working Writer’s Coach
http://www.workingwriterscoach.com
“When Your Pen Won’t Budge, Read The Morning Nudge”
Cathy,
Thanks for the great reminder. Whenever I’m “stuck” for new ideas, I go back over past Teleseminar content I have created and review articles I’ve written. I always get an inspiration from reviewing my past content. When I come up with multiple ideas, I create an “idea list” for future blog posts, etc.
Steve Sponseller
http://www.strategicIPsolutions.com
Happy Birthday Cathy,
Great suggestions and a great way to spread the information to new readers.
IlgaAnn
Blending Science, Psychology and Native Lore for In-Touch Living.
Cathy
Thank you for the great post. I have been meaning to have the interviews transcribed from my weekly show. You blog about repurposing is a great reminder. Transcription is also a way to repurpose audio so that it can be indexed by search engines. I have found reliable services that charge $1 per minute or less.
Tony Darrick Baker
http://www.ResultsRadioShow.com
Thank you everyone for your comments. Sometimes we need to be reminded about what is already right in front of us!
Keep repurposing - make life a little bit easier.
Cathy
Greetings Cathy,
Hope you got to catch all the wishes on your special day.
Yes, You are right so many times what we need is just in front of our nose, and still we keep looking elsewhere. A reminder here and there to bring us back to course is great
Regards
Racheli
http://www.loans-4-u.com
Thanks Cathy!
Great information! We frequently turn our True Colors Teleseminars into Blog posts. We’ll do more of it!
Matt
http//www.PositivelyMary.com