If you want to catapult your “pass-it-on” value of your free event marketing teleseminars … then it pays to consider the prospecting power of soft squeeze pages.

Most event marketers utilize the forced opt-in (“hard squeeze”) registration method to maximize list building efforts for their teleseminar events

Yet, the soft squeeze page is a fast, easy and counter-intuitive way to increase the size of your prospect list because you give the option of sampling your info product before requesting an email address.  This marketing secret is particularly effective with attracting more highly-targeted Affiliate Partner traffic.

Resource: www.FirstPassItOn.com

Glossary: A “soft squeeze” page is an optional “opt-in” form best utilized as an “auto-reminder” request when promoting your free teleseminar, tele-webcast or any other “recorded live” event marketing campaign.

Tags: alex mandossian, Info Marketing, Jack Canfield, Les Brown, michael beckwith, opt-in, squeeze page

This entry was posted on Wednesday, September 3rd, 2008 at 7:51 am and is filed under General, Info Marketing, Packaging, Recent Comments, Teleseminars, Traffic, Wednesday Minute. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.