CASE STUDY: The “Irresistible Rebate” Offer
By Alex Mandossian on September 12, 2008
Since 2001, I’ve utilized an electronic marketing methodology (combined with “offline” direct mail) called the Irresistible Rebate Offer.
Click here to see a winning example of an Irresistibe Rebate Offer with my good friend and colleague, Brendon Burchard. This promotional method works fast, it’s reliable and very, very easy to execute.
Background: Brendon asked me to promote his “Big Tent” event with internationally best-selling authors, Marianne Williamson, John Gray and world-renowned wealth coach, Bill Harris.
I originally declined as an Affiliate - despite the 90% commission I’d receive on each $97 ticket I sold - because I couldn’t physically attend the event. (I typically don’t promote events that I cannot personally attend - it’s one of my JV criteria).
But then later I decided to assist Brendon and promote his world-class event - if and only if - he agreed to handle the logistics of my Irresistible Rebate Offer you can experience right now on a “recorded live” Audio Billboard. He did agree :-)
As you’ll discover listening to the Audio Billboard, anyone who registers at www.BigTentSeminar.com will get a $90 rebate check from Brendon one week after the event is over, with a handwritten note on the “memo line” that says: You deserve more clarity.
The 3-day Big Tent Event takes place September 26, 27th and 28th (2008). Brendon calls it “social theatre” because it combines the “skills tranfer” power of Tony Robbins with ”theatrical presentation” power of Cirque de Soleil.
This unconvential marketing tactic (the rebate offer) is - bar none - the fastest, easiest an most reliable way I know to boost the pulling power of the strategic alliance promotions and joint venture projects I do.
Your rebate offer sacrifices short-term profits in exchange for long-term wealth with your students, colleagues and future strategic alliance partners. In other words, you take one step back in order to take two steps forward in the near future.
How It Works: The irresistible rebate offer accelerates buying motivation from your teleseminar listeners and website visitors, especially from skeptical prospect who have never purchased before! That’s why it is irresisitible.
But what has the most profound emotional impact on these same (never-purchased-before) prospects is getting a their rebates checks in the mail a week or two after the event (also works on virtual events).
Case Study Overview
The Offer: Access to Brendon Burchard’s “Big Tent” Seminar with Marrianne Williamson, John Gray and Bill Harris for the lowest possible cash-outlay - $7 - after rebate.
The Ethical Bribe: Alex’s Affiliate commission $87.30 + $2.70 (added by Brendon Burchard for more irresistibility) that equals a $90 cash rebate check mailed back to ANY $97 participant who registers at www.BigTentSeminar.com at least 3 days before the event begins.
The Actionizer: Limited to the first 250 people who take action are eligible for the rebate. Key Point - I didn’t make this very clear in the original email and I think it will prove to supress response as a result.
… my bad … :-(
The Process: A ”text” email invitation (click here to see it) sent out on Friday, September 12th with a an Audio Billboard call-to-action (CTA) which you may click here to see and hear.
The Results: Within 24 hours of the initial email invitation, over a dozen people signed up and are bringing guests, and I expect over 100 people (with guests) will register before the event begins … especially those who are within driving distance ;-)
If you’re reading this before Brendon’s “Big Tent” event, then I recommend you get registered by clicking here now.
By doing so you’re eligible to attend Life’s Golden Ticket Super Seminar (September 26th, 27th and 28th) for the lowest cash-outlay possible - $7 … after cash rebate.
Thank you for reading and please leave your comments and invite a friend or colleague to read this post. Your referral and courtesy will be most appreciated.
You know I know this works! It worked fabulously when you did it with me earlier in year, and I just recently “passed it on” by doing with one of my students turned partner and her telecourse.
Slam dunk works, and thanks for blogging about it my friend.
Jeff Herring
http://www.ArticleMarketingVideoTips.com
Alex great concept and you prmoting my friend Brendon , I’m sure it is going to be a graet event and your case study is awesome.
I am doing a huge teleseminar on blogging and podcasting and would love to have you as one of the speakers. I have lined an incredible line up in the blogging world. You have my email.
Once again what you touch turns into gold .
Thanks for this one Alex.. and yes the process seems quite efficient and helpful in gaining some useful results..
Wakas Mir
http://www.FallenHair.com
Hi Alex,
I really like the concept. I have been doing free events for several years. http://www.freesalesseminars.com. In my free events because I have not had the client put up money in advance the show rate is often poor. It would be interesting to see how my clients would enjoy getting a check back in the mail. I have not tried this technique before. It looks like a real winner. Thanks for all that you do.
Warmly,
Eric
Thanks, Alex. I actually didn’t believe my eyes when I first read it and (Wow! the mind is so powerful) dismissed it at hand saying it couldn’t possibly be. Anyway, our conversation cleared that one up and I’m registered to be there. It’s something I have really wanted to do since I first read about it. So, there you go…Muah!
Dear Alex, Unbelievable! Especially since you stated that you could NOT physically attend this ‘World-Class’ event!So KUDOS to you for promoting ‘Life’s Golden Ticket Super Seminar’ even though you would not be a participate! I must say, in this instance with Brendon Burchard as the MC, founder & author-just to name a few- that I am very impressed with your “Irresitible Offer”-a Rebate Offer-VERY UNUSUAL- and I commend you on this!
‘World Class’is Exactly right Alex- your “Irrestible Rebate offer” =’World Class’ IS a Win/Win for both of you. We your students win by attending a ‘world class’ event for little cash amd you Alex win by your astute marketing efforts which is always a ‘Win/Win’ especially when you offer such an INCREDIBLE Rebate! SO MANY THANKS,ALEX!
Guess what Alex, your Generosity is first of all very Gracious and most appreciated! For all of us are seeking some commom denominators in life!Your offering of an “Irresstible Rebate” is also Brillant!
Why is that? Look at this “irrestible offer”(that you call a rebate)featuring ‘World Class’Alex.
so according to you, ALEX, “Without clarity you cannot change and without change, you cannot reach the next level you deserve.”
Unfortunately, I will NOT be ABLE TO ATTEND THIS SEMINAR-LIFE’S GOLDEN TICKET SUPER SEMINAR THAT YOU SO HIGHLY RECOMEND DUE TO UNFORTUNATE FINANCIAL CIRCUMSTANCES.
HOWEVER, SHOULD ANY OR ALL OF ALEX MANDOSSIANS STUDENTS/COLLEAGUES/FRIENDS BE SO PRIVILEGED TO TAKE ADVANTAGE OF HIS MOST GRACIOUS/UNUSUAL “IRRESTIBLE REBATE OFFER” THEN YOU WILL ONLY BENEFIT-AFTER ALL-WORLD CLASS=WORLD CLASS- CATHERINE
Hi Alex,
I’m always touched by the extent of your generousity. I know they say it comes back to you but I know this is not your motivation.
You genuinely want to see people succeed and continually help to pave the way for your students to continue to learn and gain new experiences from the best teachers in the world.
Thank you, Alex. Brendon Burchard may have a golden ticket; you have a heart of gold.
Best wishes
Nickolove
I think it’s brilliant! In fact, we are using ‘cash-flowed rebates’ to promote the financing of feature films in selected states and countries. Backed by state run film board programs, the rebates virtually guarantee the investor’s return of principal ‘down the road’ in exchange for their capital participation ‘up front.’ Of course, we are working with somewhat higher numbers (in the millions!) But, the principles are the same. I guess you could say it’s a new form of “principal protection principle.” Way to go, Alex. Want to make movies? dpw {;-)