Why Is Google Unhappy About Getting “Verbed?”
The first recorded usage of “Google” used as a verb was on July 8, 1998, by Larry Page, who wrote on a mailing list: “Have fun and keep googling!”
“Google” was officially verbed in the Oxford English Dictionary on June 15, 2006 and to the Merriam-Webster Dictionary in July, 2006.
I firmly believe that having the public utter your company name as a verb is like going to heaven without the inconvenience of dying. Getting “verbed” is the ultimate accomplishment for any brand – the marketer’s Shangri-la.
But Google doesn’t see it that way. Its legal department isn’t happy about getting “verbed” probably because they’ve bought into the myth that a company risks losing its trademark when it becomes a common figure of speech.
As marketer, I have a completely different point-of-view.
Getting verbed may put Google’s legal trademark at risk, but it undeniably has a positive impact on the company’s brand. I always favor sacrificing one legal battle if it ultimately leads to winning the marketing war ;-)
One of the things I’m certain of is that when a brand gets verbed, its name becomes automatically (and indelibly) etched deep into our unconscious minds. It’s true – from a legal perspective, the trademark of the company is diluted over time.
But from a marketing perspective, a verbed brand tends to stay at the top of our minds forever. This is the same Top Of Mind Awareness (TOMA) that national advertisers – like Google – work hard for and a pay a lot to acquire every year.
Actually, Google’s legal department should be jumping for joy for getting verbed. It’s an honor, not an insult. Just think of the trillions of dollars (that’s trillion with a T) in free publicity the company will attract through sustainable, organic word-of-mouth marketing.
By getting verbed, Google joins the ranks of other world-recognized brands such as Xerox, Hoover, Kleenex, Phillips and Coke. (Google’s TOMA Score is probably higher than the other five mega-brands combined!)
Verbed Brand Examples: Whenever I want to photocopy a document, I say, “I’m going to Xerox it.” I have a British friend who says, “I’m going to Hoover the carpet,” which is verbed-speak for saying, “I’m going to clean the carpet.”
Imagine: Xerox is the verb interchangeable with paper copying (their brand) and Hoover is the verb for cleaning carpets (their brand). I’m not saying “a” verb. I’m saying “the” verb.
If this marketing miracle ever happens to you in your lifetime, I hope you welcome it and embrace it!
And what about you? How many times have you unconsciously asked for a Kleenex when you wanted tissue paper, or a Phillips screwdriver, when you wanted a 4-tip crosshead?
It happens all the time to me.
Why Google Is A Verb: When I think of Google, I don’t think of a person, place or thing. The Google brand is not a noun, it’s a verb. The company’s Market Cap of nearly $100 billion is derived because of what it does, not what it is.
Look, when you type-in Google.com into your browser, you don’t get much value. In fact, their home page is remarkably simple and offers you less than 10 links to click which are:
Advanced Search, Preferences, Language Tools, Advertising Programs, Business Solutions, About Google, Make Google Your Homepage, Privacy.
But when you google (verbed) a keyword phrase or image or location or whatever, the value you get from the company is massive and unmatched by any other website on earth.
When I google my name - “Alex Mandossian” – I get over 125,000 results in just 0.21 seconds at the time of this post. Just about everything you’d want to know about me (and don’t want to know about me) appears in 1/5th of a second. Amazing!
Google Options: As of today, Google offers 24 free search tools such as Book Search, Blog Search, Google Maps, Patent Search, Product Search and others; 14 free communication tools such as Google Calendar, Gmail, Orkut, YouTube, as well as free software tools.
As a marketer, teacher, father, brother, son, husband, friend, colleague (or any other role I live into during my day), I will typically google for stuff I’m looking for at least 70-150 times a day.
What To Do Now: Click here to see the complete list of Google products. If you think you know what Google offers, think again! I bet you never knew how many world-class services, products and tools Google offers you for free!
When your done checking out the Google Options page, please give me your comments in the Reply Box below.
Epilogue: I recently read a WebWatch article written by Will Sturgeon on August 14, 2006. I’m still scratching my head after reading the opening paragraph:
“Internet search giant Google has said it intends to crack down on the use of its brand name as a generic verb, saying phrases such as ‘to google’ somebody or something are potentially damaging to its brand.”
Will Sturgeon goes on to report:
A spokeswoman for Google said: “We think it’s important to make the distinction between using the word Google to describe using Google to search the internet and using the word Google to generally describe searching the internet. It has some serious trademark issues.”
I’m scratching my head because I’m wondering how the management of one of the world’s most valuable companies can confuse their company’s trademark with their company’s brand. The two concepts are not interchangeable.
“The map is not the territory.” That’s what Polish-American philosopher Alfred Korzybski (1879-1950) said when asked about the difference between content (“map”) and context (“territory”).
The same is true with trademarks and bands. For Google, or any other world-class company, a trademark is like a map and worth protecting, but not at the expense of owning the territory (brand).
Tell me what you think in the Reply Box below.
Tags: alex mandossian, blogger, book search, calendar, coke, gmail, google, hoover, Info Marketing, info publishing, Orkut, phillips, xerox, youtube
My name is already a verb but not the best one to be associate with my business. Just took this from dictionary.com for anyone looking for a definition…
Harry
1. to harass, annoy, or prove a nuisance to by or as if by repeated attacks; worry: He was harried by constant doubts.
2. to ravage, as in war; devastate: The troops harried the countryside.
I only ever use Hoover, I know the Kleenex one is very common in France and other parts of Europe and I didn’t have a clue that Phillips evented that type of screwdriver and that is all I’ve ever called it.
Very interesting article Alex, I only recently subscribed and will be keeping an eye open for more great content.
Cheers. Harry
I wonder in what context they are going after indviduals and to what length. I see marketers use the word “Google_______.com” in their domain name. Initially I was surprised Google would not object to this.
But alas, the marketers are showing people how to utilize their tools such as Adwords and Adsense.
I’m sure one day soon enough marketers will be referring to the “Mandossian Method” when building successful business systems and implementation of marketing strategies.
Live Your Dreams,
Jill Koenig
http://www.GoalGuru.com
Hi Alex,
In the UK we also use the word Jacuzzi instead of spa pool.
Whatever Google does I do not think they will have a dent on people using Googling as a verb. People do not really care about legal stuff in general conversation. Once it reaches critical mass then its part of the language.
Mark
Hey Alex,
Great Post. Funny, that we really don’t stop to think of these things until they are brought directly to our attention and we have an awareness.
I personally use “Kleenex, Google, Phillips, and many more every single week without really thinking about the “verb”.
As a Information Publisher like yourself, I personally love it when my teaching content get’s etched in my students mind and starts to change their behavior and the way they look at their business.
Like Harry, I looked up my name at dictionary.com and this is what my name means:
1. Classical Mythology. a hero, the leader of the Argonauts, who at the request of his uncle Pelias retrieved the Golden Fleece from King Aeëtes of Colchis with the help of Medea.
2. a male given name: from a Greek word meaning “healer.”
It is wonderful when we are able to use our information and content to help “heal” others people’s pain and in turn transform their lives and business results.
Lastly, when I googled my name “Ja’son Manwill” I had 335,000 in 40 seconds, That is amazing.
Check back with you on Thursday at 8:44am Eastern for your next post.
Ja’son Manwill
The Transformational Trainer’s Coach™
http://www.jasonmanwill.com
Hi Alex,
Thank you for the informative post.
Once you’ve become a household name, you’ve made it! Just like when you have Kleenex on your shopping list, your eyes automatically go to that brand and in it goes to your shopping cart. Google Search and G-Mail is the mainstay for me, and I was still surprised to see the long list of other services they offer. Isn’t it the dream of every business, to be on people’s minds so you can continue to expand your place in the market?
Make It a Great Day,
Gina
http://www.wealthyreturns.ws
Gina,
Thank you. I agree and I don’t understand why any company would have “ruffled feathers” over expanding their market.
Appreciate you dropping by.
~ Alex
Jason,
Thanks for your insights. Wow! Love your Greek mythology acumen.
~ Alex
Jill,
Gee, the “Mandossian Method” is something I’m sure my kids will be proud of. Thanks for your insights. I’ll be calling you soon about the great work you do in the marketplace.
~ Alex
Mark,
My wife, Aimee, grew up with one of the Jacuzzi kids, so it’s interesting that the name is “verbed” in the U.K. Thanks for posting.
~ Alex
Harry,
I “improve” therefore I am … :-)
Thanks for dropping by. When you get a chance, Search on my blog for “What Is Your Verb” and I think you’ll find that post also interesting.
Many thanks,
~ Alex
Ja’son – quick tip: I think you want to google “Ja’son Manwill” (with the double quotes) so google returns only pages with your name specifically, and not pages with matching either “jason” or “manwill” as well.
I think that the lawyers at Google are a little bored and just need something to do.
We went through this a long time ago with aspirin.
Google is mad to be mad. You are right, This is heaven on earth. As a past techie I would always tell people to go “Google it” instead of telling them to do a search.
Once you get lawyers thinking about something, you can usually throw the baby out with the bathwater.
Google is not seeing the forest for the trees. It IS every marketer’s dream to be “verbed”.
In fact I just used Google as a verb in the new episode of my infopreneur podcast I just posted :)
(You’re in it too Alex BTW)
That’s the problem with lawyers (and I say that with all due affection since I have three in my family). After all, I had a lawyer correct marketing copy I wrote years ago when I was in the corporate world for an ATM service brochure because I wrote that customers could have “instant access” to their money, and the lawyer made the case that it was misleading becasue it takes a few seconds to come out of the machine.
They’ll get over it.
My last name (married name) is an adverb, as in “I would Rather have a Holistic Cookie.” Now thanks to the power of Google as you continue to teach me, “holistic cookie” is now a category on Google.
I think my verb is bridging between health food and junk food — healthy comfort food. So here I am, Alex, learning to have a business writing about healthy cookies, having fun, making money, and changing the world one google at a time! ;-)
Thanks Alex for your continuing inspiration.
Martha – The Holistic Cookie
Hi Alex,
I loved reading your article. We had some friends over for New Year’s and they were telling us about Blackle.com which is the “energy-saving” alternative to Google. It’s essentially a google search but the screen is black with the words in white. Check it out. Throughout the night when someone had a question, we would say “Blackle it!”, but it started to sound like a racial slur, so we decided to stick with “Google it!” instead.
I have been seriously thinking about what my verb is since last nights teleseminar secrets call when you said that you improve therefore you are. I expand (my learning, my consciousness, my awareness) therefore I am. Thanks for sharing!
It is somewhat ironic that one of the biggest global brand names is rejecting one of the things that most other brands crave. I’m not sure whether that demonstrates their reluctance to follow the crowd or a certain arrogance and dare I say, greed, at not wanting to become too “ordinary” and lose their financial or legal powers.
I must admit to being completely confounded by their unhappiness with the situation. Being verbed would not detract from their trademark rights as the verb will still be associated with using Google – not Yahoo or any other search engine. The wonders of the corporate mind….
Hi! Alex
You are an eye opener and thanks for that.
Alex, I had to chuckle at Google as I read your post. It seems so obvious that have the “golden egg” but can’t see it. I agree with your view that Google should be shouting from the rooftops that their name is a verb, that they are top of mind when one needs to do online research. Sometimes getting too nit picky can be one’s own undoing. I love your analogy: “a trademark is like a map and worth protecting, but not at the expense of owning the territory (brand).” I hope Google takes notice someday!
Hi Alex
I agree with you whole-heartedly. I wasn’t aware of the matter, but to me it is a case of the legal profession over-inflating their own importance and not being able to see the wood for the trees. Are they trying to kill the business? Maybe there is a good reason that we sometimes claim “the law is an ass!”
I deliberately created a company with a (made-up) verb as a name and I would love to see it added to the dictionary. Hopefully, one day it will happen! :)
Bay
I once phoned up Electrolux and said “I have a problem with one of your hoovers” – got a frosty reply, which I thought was just silly.
I don’t think it helps the company if its name becomes a generic (verb or noun), doesn’t mean you automatically buy THEM when you want one of THOSE. If you ask for a Coke and got told the outlet sells Pepsi -how many people care? In France a ballpoint is “un Bic” – but nobody gives a damn if they are sold another brand. If it has reached the level of becoming the thing, then it has become commoditised and nobody really cares as long as they get value for money. So forget brand loyalty…
And it’s a total waste of time trying to stop a language developing in this way – it will happen no matter how many lawsuits they bring.
So Google, just sit back and let it happen. Try to think of a way to exploit it instead of fighting it.
Dear Alex:
You consistently hit the mark. Along with the nitty-gritty how-to details of achieving success, you keep our focus on the bigger picture, keeping it all together in one neat package. It’s the fragmenting or tunnel vision mentality that makes for problems even in health.
By the way, when I hear “google” it– I do. Click on google and search. Never thought about using another search engine.
Thanks for the insight,
Susanne
Sharing an option with Google that some of you may be intereted in if you use the Ask Database….
I am working on an ask campaign right now with a Dr. who has new products to help people get immediate relief from chronic pain ( knee, back, shoulder, etc ). http://www.askdrericberg.com. So far we have received over 1,000 questions.
As I was exporting the questions for the Dr. in the .csv file, he tried to open it up in Excel and the formatting was difficult to read. He said he was going to open in in Google’s spreadsheet. I thought he was kidding. lo’ and behold it was a nice format and much more readable than Excel. Just thought I would pass along…
Anything IS Possible,
Jan Peterson
Hi Alex,
Great work! I am a graduate of Breakthrough to Success so I am familiar with you from the teleconferences.
Your article is great. How can they complain if every cybercitizen utters their name and uses their name?
I never Yahoo my name (no offense Yahoo), or Ask my name, or anything else.
I think Google should continue to innovate and cease complaining about their fame and marketing success.
Peace,
Darin Widmer
Great post Alex. There’s no doubt that when you reach “verb” status you’re there. It’s absolutely mind boggling that google would be missing that. They’re succeeding in spite of their short sightedness. Perhaps it’s just a matter of time before teleseminars become “mandossians.” What are you doing tonight? “Oh, I’m mandossiaing, how about you?”
Cheers,
Rhegina
Alex – it is interesting – I spend a fair amount of time dealing with attorneys. They get caught up in the legality of a situation and fail to step back to see the opportunities that may exist. Albert Einstein once said – “In the midst of difficulty lies opportunity” – I certainly subscribe to this view and i subscribe to the view that the entrepreneur is usually the one that sees and ceases that opportunity. Google is and was a very entrepreneurial opportunistic company that has grown tremendously. The challenge now become keeping the entrepreneurial energy flowing AND that means seeing the opportunity in every situation that comes up. this includes what their attorneys interpret as a challenge or problem.
To have the opportunity to expand the brand to a household name is certainly something that an entrepreneur would typically embrace notwithstanding the legal impacts on the trademark.
May we all find ourselves being “verbed” one day! Heck we have all been exposed to the “magic of Mandossian” and his Mandossian Marketing Methods” as was previously posted. I am sure Alex you wouldn’t mind being a household name or being “verbed”.
Cheers and thank you for thoughtful posts.
~Mel~
http://www.melabraham.com
http://www.justasksensei.com
Hi Alex,
I am with you all the way on this one! I have been using Google as THE place to go for instant info – and, if someone is asking about virtually anything – I invariably ask “Did you Google it?”
It would seem to me to be the highest compliment any business can have – being associated in peoples’ minds as the source of information! Thanks for the list of what they offer too – very interesting discussion.
Make yours a great day!
Carole
I notice that as businesses are a lot like people: as they age, they get a lot more self-protective.
Of course, Google itself has been dragged into court numerous times for copyright infringement. They may be looking to get their own “licks” in.
But as you say they needn’t be quite so short-sighted.
As a kid growing up I was astonished to discover the correct name for tissues was not Kleenex! Now retired, kleenex continues to be the term we use and the only brand of tissue in our house.
As for googling, I’ve stopped using other search engines entirely to find the information I’m looking for.
Dear Alex,
I agree entirely with your take on “brand heaven”. For your brand to be synonymous with what you sell is an accolade of the highest order.
Hoover is celebrating 100 years. In the UK ‘to hoover’ is synonymous with ‘to vacuum’. They could be superceded Dyson – but being verbed means every sentence is a direct battle with your competition: “try hoovering with a Dyson…”
It’s a beautiful competitive advantage.
To a legal department, I’m sure it must feel to them like they are losing control of their trademark. Their name can be invoked with an opportunity for them to control or legislate its usage. That must be making some legal types nervous of the implications.
But the truth is you can’t control language. Impossible. Always was.
Better to herd cats and push water uphill. And then accept the accolade with good grace…
Rob
Just curious – did Adobe get all bent out of shape when Photoshop got “verbed”? BTW – verbed isn’t a verb or even a word ;-).
HEY, WHAT DOES IT MATTER?????!!!!!
WE-YES,WE AS CONSUMERS USE GOOGLE AS A SEARCH ENGINE
AND I FOR ONE REALLY DON’T CARE IF IT IS A VERB OR NOUN OR ADJECTIVE OR………. JUST AS LONG AS I CAN CLIK ON AND USE IT TO DO…WHATEVER.
Well, now all I have to do is figure out how everyone can get Oinfroined! Wanna play that game with me Alex?
Sal
Oinfroin Media, LLC
I was already familiar with a lot of what Google has to offer, but found some that are new. Google is a prolific company and it is next to impossible to keep up with everything that is going on at Google. I guess I’ll make a note to google “new google products” and list my results on a google to do list or the calendar by google could be used to remind me to google google whenever I’m lost in Googleland. What? there’s no such thing as googleland? Just WAIT! Ahhh, now there’s such a thing as googleland… and googletransport…and googlegoogle…and…
Hey, wait a minute! Did that sound risque? Sorry. Oinfroin is a fun, made-up word. That’s all!
Smile!
Sally
Seems to me the legal department is attempting to justify their paychecks….
Kim,
I hope to get “verbed” into Wikipedia soon. Teleseminarian isn’t word and have many students saying that all the time. But thanks for making the point :-)
~ Alex
Bay,
It does seem to me any company that complains about getting “verbed” (from a marketing perspective) should reconsider. But again, the legal department and marketing department rarely see eye to eye on such things.
~ Alex
Melanie,
It is a “forest” vs. “trees” issue. Google has hundreds of really, really smart people working for them, so I’m sure they have their reasons.
Thanks for commenting,
~ Alex
Rob,
Great point. “Brand Heaven” = Getting “verbed” thanks for commenting.
~ Alex
Alex,
I agree that Google is being short-sighted. Having launched 13 different companies over the past 35 years I would have given away my first born to have our company names “verbed.” Most of us can’t buy the power of a positive visual image in the mind of a consumer, the cost is too high. Google should consider the unintended effects of taking legal action against the “verbalists.” It might cause a very public “black eye.”
Alex,
Great post! I can remember as far back as the early 90s when all the writer’s magazines ran article after article reminding new writers not to confuse brand names with product types. Companies like Kleenex and Xerox also ran ads ‘asking’ writers to respect their trademarks. There was a fear of losing legal control of the name. There are definitely two sides to this issue as companies try to benefit from ‘verbing’ while still trying to maintain legal control over that same trademark. Companies trademark names to stop others from profiting from their work. I think the internet is bringing this issue into a different arena, (as it is doing with so many aspects of modern society!) and I believe that we will begin seeing companies relaxing their attitudes. Thanks for an insightful look at an interesting phenomenon!
Hi Alex,
Great teleseminar tonight! I loved your enthusiasm. I bought the product and intend to use it to spread the word about my music CD, (which, I would recommend that you listen to. It will really lift your spirits. Check out myspace.com/ellenmwilson, listen to Healing Song, and please tell me if it helped you to feel uplifted.)
Regarding Google, interestingly (or not), I try NOT to succumb to the verbing of a company whenever possible, just for the vocabulary challenge, and still like to claim that I am merely searching on the Internet as opposed to “googling”.
At the same time, I don’t see why Google should be upset.
Thank you!
Alex,
Google is smart!
Given the economic crunch the US is in, next thing you know we’ll read about Google working out a deal with the NSA (National Security Agency),DOD and Homeland Security for use of their spy satellites to eavesdrop (“google”) on the world’s citizens.
Imagine getting a warning from “gmail” alerting you that they have “google” proof of your misuse of the word “google” and threatening to sue if the
infraction ever occurs again.
The US Government would probably jump at the chance to help Google “google” folks, especially if they got a share of the award (you know, sort of like an addition to the Government’s whistleblower program).
While I’m at it, please allow me to say how much fun it has been to read your readers comments on all things google.
Really, how ridiculous is this?!
This is like Henry Ford telling people they could have any color car they wanted, as long as it was black. How’d that work out?
Joe
No question about it. It’s way to attain brand recognition. I know there wouldn’t be any complaining if we turned the clocks back 10 years ago when nobody knew what Google was.
Anyway, enough thinking about this… I’m off skidooing : )
Last week when my high school son asked a question I said, “Let’s Google it.” Then we discussed how it was a perfect example of ultimate branding, and that Google was probably very happy that people were using it like that. So I too am very surprised that they are not jumping for joy.
Can you imagine what they could do with my real name?
Alex
You have a way of pulling my attention away from what I am working on. Working on the net can be challenging as far as remaining focused. However fear of loss is strong force! I always pick up great nuggets whenever I allow my self to be momentarily distracted by your content! Keep up the good work man I am always watching out the corners of my eyes!
is this the type of thing I have to worry about when I’m as big as Google?
I suppose I need to continue reading Alex Mandossian.
Great post, Alex. Great tibits of information and interesting to read about. Appreciate your time and efforts to help us all.
Great visionwork ,but if you were Google and knowing how many new users and green net surfers there are out there would you want people telling everyone that a Msn,Aol,Yahoo ect searchengine was the same as searching on a Google search engine?
hi alex
interesting write you have posted here. but unfortunately you have only looked into this issue in one direction and didn’t try to understand why Google have to protect their name.
i believe neither Google nor their top management has a problem when the consumers use their name instead of the “VERB” search. but the moment it legally becomes a “VERB” then that gives it’s competitors the rights to use the”VERB” for their benefit and Google(the company) will not be able to protect their corporate identity. if i was heading Yahoo search my next campaign would be “Google it better on Yahoo search”. similar elements could destroy the Google company.
If an instruction to ‘Google it’ or ‘Xerox it’ means ‘to do a search on Google’ or ‘make a photocopy on a Xerox photocopier’, that’s not so bad. But pretty soon this verbal usage tends to drift to mean any kind of ‘search’ on any kind of search engine, just like Xerox began to mean ‘make a photocopy’ on any kind of copier.
it’s okay for a brand to be a generic term or a “COMMON NOUN”, as Kleenex replacing tissue is okay as long as other companies does not get the authority to use “Kleenex” for their product. you can see that Kleenex is keeping quiet for now but the moment a new company uses “XYZ Kleenex” as their brand name instead of “XYZ Tissue” even Kleenex will want to protect what is theirs.
“The map is not the territory.” but a map is what defines on what is yours on the territory. Google is a brand in the search engine territory. it’s okay for Google to own the territory provided no one else enters the territory. but as long as Google is not the sole player in the search engine territory Google has to protect whats it’s including their brand name, and as ling as “Google” is what represents a company it is a trademark (The map)
(Trademark :any name, symbol, figure, letter, word, or mark adopted and used by a manufacturer or merchant in order to designate his or her goods and to distinguish them from those manufactured or sold by others. A trademark is a proprietary term that is usually registered with the Patent and Trademark Office to assure its exclusive use by its owner. …….. do look it up sometime and then decide if Google is a trademark or not.)
looking forward for a reply from you.
regards
unni
As others have said there are definately two sides to the coin. In Australia we use the name Band-Aid’s for what I think are generically called “sticking plasters” or something – ie a sticking bandage to put around a small wound. It’s SO generic that people dont even know the real name of them.
What does this mean for the company – they are the market leader, but their competiton also gets refered to as this in common use. (This isn’t a perfect example, more an example of a brand becoming the generic noun)
Now search on the other hand is different. Unlike my sticking plaster example (which just sounds dumb as a word), or “inline skates” for rollerblades, to “search” has become a very generic term that is comfortable to use – in fact many people now if you say “search” just presume it’s online and not in a phone book or something! In this situation where the generic term is also “comfortably” in use, most people I believe when they say i’ll google you really do mean google.
Overall I think it’s a positive thing for the brand, but I definately do understand why they are wary of it – in some ways it could be seen as an amazing asset to have at the “brand building” stage, and then a then a thorn in the side at the “brand protecting” stage google are at now.
Hi,
You are right, google is everyday coming with new innovative useful products for free. I don’t know what google will do in future, i think he will be capable to make all IBM, Microsoft etc to shut their labs. Google is much bigger than what we can imagine.
Seems like a lot of xbox fanatics here, I am a fan too and enjoy to play video games… my girlfriend says I play too much, but man it’s so enjoyable. I’ve been playing modern warfare and halo for weeks and can’t quit! What would you guys recommend? Anyways, appears like a good blog, is this wordpress? I’ve created a few pages myself and ain’t easy. Thanks for taking time to writing this up.
thanks for the comments. Rob, you and I are thinking along the same lines here. I give these guys good odds because, a.) I think what they’ve created is genuinely useful, and b.) they actually know the real estate industry and how to sell into it.
Now only I came to know what and how is verbed band should be.
Nice article thanks :)