3 Marketing Lessons Learned From Geese

Entrepreneurs can learn a lot from geese.  The next time you see geese fly overhead, take a closer look at “how” they fly and you’ll discover “why” they can fly farther, faster and with less effort. 

Got 2 minutes, 17 seconds to spare right now?  Grab your mouse, click on the picture below and watch this clever video.

As each goose flaps its wings it creates an uplift for the other geese that follow.  By flying in a “V” formation the whole flock adds 71 percet of extra flying range.

Lesson #1: Entrepreneurs who build reliable teams, “vendor networks” and strategic alliances accelerate the growth of their businesses faster, better and with less effort.

When a goose falls out of formation it  feels the drag and resistance of flying alone. Every goose quickly moves back into “V” formation to take advantage of the lifting power of the other geese in front.

Lesson #2:  Entrepreneurs who willingly accept feedback  from their target market accelerate the growth of their business faster, better and with less effort.

When the lead goose tires, it drops back into the formation and another goose flies to the point position. The geese flying in formation honk to encourage those up front to keep up with their speed.

Lesson #3:  Entrepreneurs who “honk” at their team members and vendors with encouragement accelerate their personal productivity and business growth faster, better and with less effort.

When a goose gets sick, two geese drop out of formation and follow it down to assist and protect it.  Entrepreneurs who protect their their teams can grow their businesses even during economic downswings. 

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  1. Amy Frazier says:

    Amy Frazier…

    Entrepreneurs can learn a lot from geese. The next time you see geese fly overhead take a closer loo […]…

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