Vote For The “Tagline” You Prefer Most
Recently I changed the “look and feel” of this blog. Although I’m happy with the graphics, I think my tagline on the banner can be improved.
It currently promises this:
“Practical Marketing Tips for Information Publishers, Small Business Owners and Entrepreneurial CEOs”
This morning I crafted four more tagline ideas which I feel better expresses the “promise” of this blog. Take a moment and “comment” on which of these four choices (A, B, C or D) you like most.
A: “Proven Strategies for Entrepreneurs Who Want to Get More Done – Faster, Better and Easier”
B: “Tested Marketing Tips That Boost Your Profits and Productivity – Faster, Better, With Less Human Effort”
C: “Practical Ideas for Entrepreneurs to Get More Done – Faster Better, Easier”
D: “Principle-Centered Strategies that Boost Profits and Accelerate Productivity”
Feel free to add your own ideas if you got a better one. Any suggestion will be most appreciated and I plan on changing the existing tagline by the end of this month.
Please vote in the Comment Section.
Tags: alex mandossian, marketing, online, tagline, vote
Alex;
I think B says it best for you. “Tested Marketing Tips” is pithier, to the point. Although I’d use the word “Easier” in place of “With Less Human Effort”. Why use 4 words when 1 will suffice? I don’t need more ideas (#3) and I don’t even really understand what Principle-Centered means (#4)
Bret
I know which tagline I prefer. Will you tell me which is your preference?
Many thanks,
~ Alex
My preference:is option ‘C’
Hi Alex…I like Tagline A.
Hope this helps!
Ellen
Ellen Britt, PA, Ed.D.
Marketing Qi
I like a hybrid of B and C-
Practical Ideas for Entrepreneurs that Boost Your Profits and Productivity.
I’m a fan of shorter, more concise marketing statements.
Good luck with your poll.
Bryce
I like A the best – I think the word “Proven” is strong and conveys that your strategies Really Work.
I would also suggest combining A and D – something like:
Proven Strategies for Entrepreneurs that Boost Profits and Accelerate Productivity.
I like the above combination because it starts strong “Proven Strategies” (something EVERYONE wants) and focuses on the benefits of boosting profits and accelerating productivity. Short and focused.
I’m looking forward to seeing other comments and thoughts regarding these tag lines.
Steve Sponseller
Intellectual Property Strategist
I vote C.
I like the words practical, faster, better, easier!
Good luck! :)
Alex,
With respect, they’re all too long.
Personally, I wouldn’t use the word “better” in a tag line since people aren’t buying
“better”, they’re buying “different”.
But since you seem to like that phrase, how ’bout:
Marketing: Faster, Better & with Less Human Effort!
Tsufit
Author, Step Into The Spotlight! : A Guide to Getting Noticed
Of the ones listed, I prefer:
B: “Tested Marketing Tips That Boost Your Profits and Productivity – Faster, Better, With Less Human Effort”
Otherwise:
“Secrets Strategies and Tactics Creating Conscious Competence for Proven Performance with Profits… While Using Less Time & Effort”
Don Winfield says:
Your comment is awaiting moderation.
May 21, 2009 at 11:24 am
Of the ones listed, I prefer:
B: “Tested Marketing Tips That Boost Your Profits and Productivity – Faster, Better, With Less Human Effort”
AMENDED: Adding $ to less time & effort
Otherwise:
“Secrets Strategies and Tactics Creating Conscious Competence for Proven Performance with Profits… While Using Less Time, Money & Effort”
Hey, Alex–
I vote for B. It’s more personal to me and also carries your already well-known tag line –”faster, better, with less human effort.”
I like c) “Practical Ideas for Entrepreneurs to Get More Done – Faster, Better, Easier” because it is: 1) concise 2) shows that it’s aimed at entrepreneurs 3) gives you hope to ‘get more done’ and 4) it’s always good to be faster, better and easier.
Hi Alex,
I’m suggesting a hybrid, though if you can figure out how to say this faster, pithier and shorter, that would be better.
Here’s my concept: “Proven – and Practical – Marketing Strategies for Entrepreneurs Who Want to Get More Done — Faster, Better and Easier.”
While long, I like … explains benefit and your market.
“Tested Marketing Tips That Boost Profits and Productivity for
Information Publishers, Entreprenuers and Small Business Owners”
I think B: “Tested Marketing Tips That Boost Your Profits and Productivity – Faster, Better, With Less Human Effort” sounds more like something I’ve heard you say on many of your training calls.
To me it would connect the auditory message with the visual message.
Alex,
I like B.
I really don’t care for all the choices that
feature the word entrepreneur, except
your original tagline that you want to
replace.
Not everyone who can benefit is an
entrepreneur, and the people who think
they are probably aren’t.
Stephen
I personally like cutting to the chase –
“Entrepreneurs, Get More Done – Faster, Better, Easier”
So many other sites promise “tested” whatevers, and never deliver. It’s sort of an empty phrase any more. I like a more direct approach. Just my two cents.
DeBorah Beatty
Solopreneur Logistics Specialist
My vote is for A.
Vote = A
Hi Alex,
I hate to say it, but my feedback would be to go with none of them, or with PART of A.
Some years ago, I worked with a non-profit org that was composed of VERY overly educated, precise, bureaucratic, upper-class middle aged women. They were all wonderful, and I loved working with them, but the one problem I had was that my work involved copy-writing and every single one of them wanted to be involved in every single word. Eventually, everything we wrote ended up sounding like it was written by a redundant committee of politicians.
We ended up with copy like “Our mission is to forge new alliances between individuals with disabilities, organizations, agencies, and policy-making bodies in the areas of, or related to, individuals with disabilities, and all others, in order to change policies, provide opportunities, improve services for people with disabilities in education, employment, housing, mental health, health, the arts, culture, and other areas through the dissemination of information and knowledge relating to disabilities to individuals with disabilities, organizations, agencies, and policy-making bodies, along with local, state, and national government agencies.”
Can you imagine trying to slog through a website full of that?
I don’t know why your tag-lines here remind me of that experience. They aren’t overly long, complicated, or redundant, and I can tell what they mean, but for some reason, they have a FEEL to me that makes me reluctant to read all the way through them. That doesn’t mean they actually are, it’s just the way they make me feel.
If it was me, I would use shorter words, easier to understand at one glance. Something like (not really suggesting any of these, but they have the short feel I would recommend)
“Practical Marketing Tips For YOU!”
“Alex’s tips to improve your marketing TODAY.”
That said, I really think any of the ones you propose would work. If I had to vote from them, I would vote for A, but modified a bit.
“Practical Strategies for Entrepreneurs Who Want to Get More Done.”
Anyway, whatever your tag line, thanks for the site! Been watching you for years and never regretted it.
Sorry, I meant to say:
“Practical Marketing Strategies for Entrepreneurs Who Want to Get More Done.”
I’d combine the Proven Strategies of A with the promise of D.
Proven Strategies to Boost Profits and Productivity
Personally, the words ‘getting more done’ is a stressor. The same message is achieved with ’strategies’ to ‘boost productivity,’ and ’strategies’ is more compelling than ideas or tips. ‘Proven’ gives a message of confidence right off the bat.
Throwing in faster, better, and easier at the end with an ellipsis would be a plus if you don’t mind the extra length.
Becki Maxson
Words Into Profits
I have to come at this from your “character”, which is mostly like:
D: “Principle-Centered Strategies that Boost Profits and Accelerate Productivity”
All about ‘you’…
I VOTE FOR “B”!!
I think I agree with Becki.
I’m a D man myself ;-)
Paul
Hi Alex,
I prefer B, although C sounds good as well.
Perhaps a mix of the two would work, if you can fit it together. Otherwise, I go with B.
Best,
Paul
A!!!!!!!!!
“Principle-Centered Strategies that Boost Profits and Accelerate Productivity”
Enjoying my third year of Podcast Secrets. Thanks for all you do
Scott
I vote for “C”
I like “B”.
that said, the different headlines promise totally different materials.
Need to decide – Huge difference between Productivity and Marketing
Best,
Dr. Mark Zakowski
I think “A” really sings.
Thanks for giving me some ideas on how to improve my tag line.
Julie
http://www.WritingSpirit.com
“A”, Alex, definitely “A”. No frills, real simple.
Definitely A. “Proven” is a whole lot more compelling than “Practical”. (Just don’t say “practically proven” :-))
Alex, I vote for ‘A’
Alex,
I vote for A or to combine but shorten A and C.
Alex,
I vote for “A”.
My vote is A, minus some words – I agree that they’re all too long!
Hi Alex,
I am more for an “A” Vote…. I do like it when you always say “time tested and proven!”
Although “A” is great the way it is, you could also add “Time Tested and” at the beginning.
Those are my thoughts anyway…. :)
To Our Success,
Philip J. Mutrie
I like B!
~BB
Definitely a hybrid:
“Proven Strategies for Entrepreneurs Who Want to Accelerate Productivity and Boost Profits – Faster, Better, and Easier”
Talk to you soon,
Tony
A is different from the rest. A has to do with marketing and increasing income. The rest are about increasing productivity. Are you increasing productivity or boosting income?
Hi Alex,
I prefer “A” because it differentials your target market.. “Strategies for Entrepreneurs” although, as you know, I’d strongly recommend a split test. ;-)
Take care
John
Alex,
I think the words “Strategies for Entrepreneurs” are the most appropriate choices.
“Ideas” don’t equal results
and “Principle Centered” is talking about you and not me… not that I am not principle centered, but the title doesn’t speak to any particular type of reader.
My vote is “A”
My vote is to go with “Proven Strategies for Entrepreneurs Who Want to Get More Done – Faster, Better and Easier”. It’s more to the point and I know from interviewing a lot of entrepreneurs over the past 4 years for Michigan Entrepreneur TV that they like to refer to themselves as Entrepreneurs foremost — rather than info marketers, etc.
I like proven because really that’s what people want — proof. “Practical Marketing Tips…” I liked the Marketing Tips part without the word “Practical.” But Practical just doesn’t have the punch that Proven does. Proven means it works. Practical – well that isn’t as definitive and is open to much more interpretation. What one person thinks is practical — another person does not.
Overall like them all but definitely like …“Proven Strategies for Entrepreneurs Who Want to Get More Done – Faster, Better and Easier”. It’s solid, shorter, focuses on the target market by name, and of course promises all the things that they want – faster, better easier. Done!
My two cents.
All the best
Tara Kachaturoff
I like A. It is clear succinct and has a nice flow to it
A: “Proven Strategies for Entrepreneurs Who Want to Get More Done – Faster, Better and Easier”
However, I think your current tagline is more effectively directed. It speaks to Information Publishers, Small Business Owners and Entrepreneurs.
While I think it might make your tagline a bit long, I think that this would make it more effective, unless you only seek a response from those who see themselves as an “Entrepreneur”, not an “Information Publishers of Small Business Owner”.
My vote is for “B”… Here’s why:
“A” is too common. Everybody and his dog who does coaching would say the same thing.
“B” The key word here is “Tested”… Much more specific than “Proven” and implies that you’ve actually done something with it. You also don’t use the word “Entrepreneurs” here… Anybody coming to your blog would be an entrepreneur or interested in becoming one. … but I don’t think you need the word “Human”… it breaks up the rhythm and frankly, who else would be putting in effort, monkeys?
“C” Same as “A”
“D” Too many big words. Makes you sound like a twit. :-) Ooops… I just looked up at Vern Brown’s post. Oh well.
:-)
I like “A”.
How about A + B:
Proven strategies for entrepreneurs to boost profits and productivity- faster, better, easier.
or
Faster, better, easier strategies for entrepreneurs who want more profits and productivity.
The who, what & how…
I like A!
I would like to suggest a combination of A & B:
Option E: Proven Strategies That Boost Your Profits and Productivity
I like what Steve said with a combo of A & D.
From the choices offered I feel that “C” was clearly the best. Much shorter and straight to the point. Kind of a “less is more” thing.
A and B were too long and D did nothing for me.
Alex,
Well this one speaks to me personally and in my opinion has the best punch –
“Tested Marketing Tips That Boost Your Profits and Productivity – Faster, Better, With Less Human Effort”
Like others above have said, I’d look at ways to shorten it for use as your blog tagline. Looking forward to seeing which one you pick.
Best,
Matthew Sherborne
I vote for “A”
“Proven” is better than “tested”—testing does not equal proven. “Easier” is more efficient than “less human effort”.
Thanks for all you do!!!!
I like option A. Clear, and to the point.
I vote for “C”
D: “Principle-Centered Strategies that Boost Profits and Accelerate Productivity”
It says to me how I think about the strategies you espouse and what I want to get out of those strategies.
Terry Allison
“Your TeleSeminar Manager”
Tag line A got me and grabbed me! I love the “faster, better, easier” pieces in all. Very catchy!!!
Hey Alex,
When crafting headlines or taglines, I try to answer these three questions:
1. What’s the BIG benefit?
2. Why should I believe you?
3. What makes you different?
I’d say B comes closest… Except “tested” is not that great. You could have tested them and failed. “Proven” means they actually work.
—
Here’s one I whipped up for you:
“Proven Marketing Strategies From Today’s Top XXXXX Coach… GuUARANTEED To Boost Your Profits And Productivity”
I couldn’t come up with a specific thing for the “XXXXX” because you do so many things well, and “book author coach” didn’t sound that great. I’m sure you can come up with something much better to put there. ;-)
Here’s another one that’s a bit more generic, but still has punch:
“Make More Money, Get More Done – Faster Than You Ever Thought Possible”
dK
I like d
Hi Alex,
My vote is for “B”
I like that one the best becuase it flows well.
Dear Alex:
You’ve certainly earned the distinction of one of the top experts in the U.S. in your niche. Since you’re a household word (:=) How about:
Expert tips and proven strategies to catapult YOUR business. (I read Eli’s comments after the fact and agree….. K-I-S… ix-nay on the other S.
A does it for me.
Hi Alex,
I prefer B: “Tested Marketing Tips That Boost Your Profits and Productivity – Faster, Better, With Less Human Effort”
Looking at this from the point of view of someone who wants to learn how to generate income with the least amount of effort, I find “tested” and “boost” grabs me. And, “with less human effort” is more compelling to me than using “easier” as others have suggested.
Natasha Taylor
“A” is it!
All the best…Dave
Hi Alex,
I like the D the best, but I still don’t think you’ve hit the right vibration yet.
:) Rene
Alex, I like “D” the best. It is simple and descriptive. I think it fits your come from admirably.
I like “B” — but never liked the word “tips” … sounds too trivial. Why not,
B: “Tested Marketing Strategies That Boost Your Profits and Productivity – Faster, Better, With Less Human Effort”
I LOVE — “LESS HUMAN EFFORT” that really explains the use of technology, etc.
Christina Scheiner — TSS Alumni
I vote for C – Short, clear, to the point….
Gilles
Alex, here is my vote:
B: “Tested Marketing Tips That Boost Your Profits and Productivity – Faster, Better, With Less Human Effort”
Sherrie Rose
The Love Linguist
Hey Alex, I like a revised combo of a couple you have –
“Proven Marketing Strategies and Tips That Boost Your Profits and Productivity – Faster, Better, and Easier”
I vote for A.
The word “proven” always works well. It’s stronger than “practical.”
B is too long. D doesn’t really grab me.
Good luck making a choice!
My vote is for “A”
Hi Alex,
I like the first portion of A and the last of D… knowing what you do and who your audience is… who and what they receive… thanks for asking.
Veronica
“A” with the following modifications:
A: “Proven Strategies for Entrepreneurs Who Want to Get More Done – Easier, Better and Faster”
“B” grabbed my attention the most. We all need to market; we all need to turn a profit; we all need to be productive and we all want to be fast and more efficient. That tagline says it all. If I were surfing and I saw that tag, I would definately look around on the site!
Hi Alex,
I vote for “‘A”
‘a daily helping of insightful ideas served in manageable portions.’
You always do such a clean, professional job of explaining things and I do get that ‘bite-sized-chunks” feeling when reading your blog.
I vote for a blend of B & C:
“Tested Marketing for Entrepreneurs to Boost Profits and Productivity: Faster, Better, Easier”
Why?
- You don’t teach just tips: you teach SYSTEMS (and provide tips)
- “Less Human Effort,” while very specific, it’s too verbose
- “Practical” is too general
- “Ideas” is too conceptual
… and more…
Alex,
I think they are too wordy and don’t capture the depth and quality of your work.
Something like “Quality advice for quality value producers”
I like to know what discipline you serve so I would not leave out Marketing. I like the words profit and productivity, both take effort so I’m not much on with less human effort. I like short so I would use Time Tested Marketing Strategies to Increase Profits and Productivity
I like “B” the best!! I think it says it more concisely and grabs my attention.
Hi Alex …. I prefer “C” because it’s concise – says it all very simply. I think one should remember the old saying …. KISS
Thanks for giving us the opportunity to vote!
Linda
They are all too long.
Pick out the 3 most important words, then craft a tagline using them.
Also…you are being too literal by writing a phrase. You only need the emotional words.
It would also be better if you had a verb in your phrase, the nouns get dull. Your blog should be a verb — DOING things for people — not just a noun.
I think the word proven is one word you need to let go of, you are leaning on it too hard and it is blocking your creative freedom.
Hi Alex,
I vote for C.
It’s clear & concise. The others are too wordy & I tune out after the third word already. The “Tested” headline everyone else seems to like seems weak to me
because who cares if it’s tested? It only matters if it was successful.
“C” really works for me in this day & age of huge expensive launches because
of the word PRACTICAL. There’s plenty of products & gurus out there who sell
solutions that are not practical for anyone but the marketer who already has a big budget to work with–which eliminate the bulk of the people I see trying to make it online.
“Principle-Centered” can mean anything. If I’m new to Alex Mandossian, I dont know what your principles are so that phrase could mean anything.
So, again back to “PRACTICAL” being the key that makes sense to me.
As always, your mileage may vary….
Thanks for letting us give feedback on this.
Michael
Real World, Power-Packed Marketing Strategies for Publishers, Entrepreneurs and CEOs
I think you should switch the order of it so Get more Done grabs your eye right up front. So A becomes Get More Done Faster, Better, Easier: Proven Strategies for Entrepreneurs.
Don’t particularly like any of them. They seem a bit stodgy.
“Growing your business faster”
Seems better to me
I also like Becki’s above
“Proven Strategies to Boost Profits and Productivity”
Profits at the Speed of Thought: Get More Done, Faster, Easier, Better …
or
“Get More Done, Faster, Easier, Better in 500 words or less”! (or whatever word count you usually keep to”
Or option #C.
Gogo
Small Business Treasure Hunter
Hi Alex,
I really like C
but changing only one word makes a whole lot of difference, that your average website owner and blogger, will respond to more… IMHO
C: “Practical Ideas for Everyone to Get More Done – Faster Better, Easier”
Bill
Besides, people who are Entrepreneurs already know that you’re someone they should be reading and following, to Get More Done!!
Alex,
I agree with DeBorah Beatty :
May 21, 2009 at 1:09 pm
I personally like cutting to the chase -
“Entrepreneurs, Get More Done – Faster, Better, Easier”
So many other sites promise “tested” whatevers, and never deliver. It’s sort of an empty phrase any more. I like a more direct approach. Just my two cents.
I vote for B – looking for more profits and better productivity.
Dave
“Practical Marketing Tips For YOU!”
I am with Eli…what’s in it for your reader? Short and sweet!
I like “C”
I vote for C “Practical Ideas for Entrepreneurs to Get More Done – Faster Better, Easier” its simple but to the point. but I would change it a little bit to read
Practical Marketing Ideas for Entrepreneurs to Get More Done – Faster Better, Easier
For Small Business Information Publishers
or
Practical Ideas for Entrepreneurs to Get More Done – Faster Better, Easier
For Small Business Informational Publishers
By adding the changes I suggest will tell your visitor exactly what your site is about and who its for.
If you keep the Tag Line the way it is for C “Practical Ideas for Entrepreneurs to Get More Done – Faster Better, Easier” – it will confuse Visitors as being an Entrepreneur can be for any type of Entrepreneur i.e. software creator, Restaurant Owner, etc.
You need to specify what your site is about with the small changes I made so that your vistors will know exactly who its for and what type of Entrepreneur
Becki Maxson nailed for me with her beautiful blend:
Proven Strategies to Boost Profits and Productivity
Live Your Dreams,
Jill Koenig
http://www.TheGoalGuru.com
Hey Alex,
Its been a while since I’ve been on one of your amazing calls my friend…!
Out of those 4, I would say “A”.
My OWN mixed version preference would be:
“Proven Marketing Strategies for Entrepreneurs to Boost Profits – Faster, Better and Easier”
…and even that is still just a bit off with needing to tweek the ‘Faster, Better and Easier’ part as the “easier” ending doesnt jive for me…
Good luck!
Many Blessings,
Jerold Johnson
Los Angeles, CA
Becki Maxson nailed for me with her beautiful blend:
Proven Strategies to Boost Profits and Productivity
Live Your Dreams,
Jill Koenig
A. As long as the blog delivers The Real Alex – The reader that come upon this may want to make sure they have been proven and getting to KLT Alex, which is the purpose of this blog as well as to sell the rest
Hi Alex!
I vote for “A”.
Draga
Alex,
As someone who has developed taglines in the ad world in past years, I developed a filtering criteria for evaluating tagline candidates. Some earlier comments implied some of these so allow me to expand….
1. Keep it short.
2. Reflects your brand, persona and positioning
3. Has cadence, flow and rhythm when read out loud
4. Memorable, clever and more than a label
5. Creates a feeling that uplifts and makes someone want to learn more
Filtering the choices through my evaluation criteria, I don’t care for any of the choices. Like some of the other comments, I prefer a NEW version that utilizes some current elements.
So…my vote (and brainstorm) is for…
“Proven Strategies that Accelerate Performance – In Marketing and In Life”
It’s not perfect yet hopefully it will spur some additional thinking and conversation. I took out the “get more done” and put in “accelerate performance” because that’s the benefit, getting more done sounds like being efficient, but not being effective.
My 2 1/2 cents. :-)
Marc Harty
30 Minute PR Guy
http://www.30MinutePR.com
‘A’ gets my vote. What your reader wants. Proven strategies. and How to get more done. Is a big step up on the current tag. Is much more powerful and to the point.
“B’ is the most professional, but it should end with “and easier!” , rather than “with less human effort”. The later sounds a bit sweaty, heavy and tortuous and maybe a bit contrived.
I agree completely with Bryce. His idea of combining two to make it say “Practical Ideas for Entrepreneurs that Boost Your Profits and Productivity” I think works really well. Everyone wants practical ideas, meaning ones that anyone can do, and they want those ideas to make them money and to allow them more free time. It is perfect!
Hi Alex,
I would suggest the following modification of option B:
“Tested Marketing Tips That Boost Your Business – Faster, Better, With Less Effort”
I like the alliteration of “Boost Your Business” and that it is overall shorter. I also like:
“Proven Marketing Tips That Boost Your Business – Faster, Better, With Less Effort”
Proven seems a little stronger and more positive than tested. Here’s yet another variation:
“Proven Marketing Methods That Boost Your Business – Faster, Better, With Less Effort”
Cheers,
Stefan
Hi Alex,
I would suggest the following modification of option B:
“Tested Marketing Tips That Boost Your Business – Faster, Better, With Less Effort”
I like the alliteration of “Boost Your Business” and that it is overall shorter. I also like:
“Proven Marketing Tips That Boost Your Business – Faster, Better, With Less Effort”
Proven seems a little stronger and more positive than tested. Here’s yet another variation:
“Proven Marketing Methods That Boost Your Business – Faster, Better, With Less Effort”
Cheers,
Stefan
[Please use this one. The first comment had the wrong domain in it.]
A, B & D are either too long or too “busy”. I prefer C, it’s short, to the point and let’s me know what it’s about without wasting time.
Effective Marketing Strategies For Productive Entrepreneurs
Here’s what would capture my attention… If you use it, dare I ask for 10 minutes on the phone?
Tested marketing tips dedicated to quickly boosting your profits and productivity while making life easier and better.
Becki M’s
or
Entrepreneurs Enter Here and Learn How To Do What You Do Better
Modify “C” to: “Practical Ideas for Entrepreneurial Success”
-Faster, Better, and Easier-”
C is nice short, but “ideas” maybe not the best.
I like “proven strategies” or “tested strategies” (in that order)
How about “Proven Strategies for Entrepreneurs to Boost Profits and Productivity – with less human effort”
Hi Alex,
Everyone likes Faster, Better, Easier….I don’t care for any of the above choices but if I had to pick it would be A Perhaps if you edit the “who want to get more done” it would have a more balance flow that grabbed me.
I like Marc Harty” Accelerate Performance”.
Here is mine:
“Cutting Edge Strategies to Accelerate Your Performance: Faster, Better, and Easier”
(I agree with the others………shorter is better)
Thanks for all you do.
Donna Marie (woo-hoo!)
Philadelphia Tiger
http://www.CreatingBalanceInYourLife.com
Alex, Usually I prefer short to the point tag lines, But, your teachings are both wide and deep and therefore require more words.
I like a hybrid. Most of the words in the various tag lines, while good, are over used and don’t give me a sense of your USP which I see as your “Principle-Centered” approach.
This phrase “principle centered” is what set’s you apart from the crowd.
So, while of the ones you asked us to vote on I prefer C but I would suggest the following.
“Practical, Principle- Centered Strategies, to boost your profits Faster, Better, Easier”
I think I like “D” the best, but they are all good! ;-)
I like the shortest most straight to the point, why it’s a MUST READ for me, because I am getting way too many emails these days. So I’d go for a pumped up version of C.
I liked DeBorah’s version.
Cydx
Dear Alex, Hey! When you already have a WINNER with “Proven Strategies for Entrepreneurs Who Want to Get More Done-Faster, Better & Easier,” why use the others? This phrase which is already ‘your signature’ or one of them is ‘Rock & Roll’ classic ‘Wake-Up People’-Alex Mandossian!
The others do NOT have as much pizzaz and ACTION words! So what is your goal Alex except to see if we are asleep and ‘Wake Us Up-once again! OK- an “A” for Arresting!
With Gratitude, Catherine Ross
I prefer B but I not sure about “less human effort” (For sure I dislike “easier.) Do you mean takes less time?less energy? or less mental effort?
What about subbing less mental effort for less human effort?
More efficently would just be repeating faster and better. Doesn’t work.
Hi Alex, I like option A, it definitely stood out to me and was the clearest and most compelling.
Thanks for asking us for our input!
Lisa Garcia-Ruiz
The Grant Hunter
Hi Alex-
I think less is more. I chopped it down to:
Strategies that Boost Profits and Accelerate Productivity
Kathleen Maxwell
Let me remove the barriers to your success
http://www.triumph4.me
I like “B” best because marketing tips is concrete plus people want to boost profits and productivity with less effort. It essentially spells out the benefits in a more direct way. I think the others are more vague.
Alex,
I like Marc Harty’s better than yours.
Shirley Hanson
http://www.MarketingPlanFinancialAdvisor.com
I vote A and then C.
I like “A” the best – it is the cleanest, simplest form that most everyone who sees (reads) it the first time will know what you mean. You need to be one of your followers to really get the “Principle-Centered” right away. “B” is my second choice because you really do go beyond just marketing strategies. Thanks for keeping us entrepreneurs always thinking!!
Tara Kelly
http://www.MyBestOnlineAds.com
Hi Alex,
I agree with Becki Maxson.
All the other options are too long, trying too hard – like overstating.
Also speaking generally, why is it necessary to say ‘less human effort’ – isn’t ‘human’ obvious or have some of the other species entered the marketing arena….?
Keep smiling
Gitie
A – branches out to several genres of Entrepreneurs. If you desire to keep it in the marketing niche then Marketing should be a part of the wording. Personally, I prefer it as is.
Alex,
Thanks for modeling your concept of “constant incremental improvement” for us.
I like “A” with a couple of twists:
“Proven Strategies for Entrepreneurs to Get More Done – Faster, Better and Easier”
or
“Proven Strategies for Entrepreneurs to Drive More Revenue Faster, Smarter and Easier”
Tom Cosgrove
http://www.flatlegalfees.com
B: “Tested Marketing Tips That Boost Your Profits and Productivity – Faster, Better, With Less Human Effort”
OR (see ‘target-driven)…
B: “Tested & Target-driven Marketing Tips That Boost Your Profits and Productivity – Faster, Better, With Less Human Effort”
My preference:is option “A”
Hey Alex,
I actually prefer the sound of A if you got rid of the words “What Want,”.
–Sean Patrick Simpson
http://www.TheMindsetApprentice.com
Alex I vote for “D” I think it says it all
Alex…definitley go for B, with a twist…”Marketing Tips That Boost Your Profits and Sales Results Effortlessly!”
Cheers,
John
I like A: “Proven Strategies for Entrepreneurs Who Want to Get More Done – Faster, Better and Easier”
but for you I think that “Marketing Strategies” better represents your coretechnology – marketing power
D is a wonderful statement but I don’t get that “principle-centered” is what you market about yourself. Maybe you want to grow into this. If so, it suits you as the person I know and is the most powerful of the taglines, just not part of your branding at this point.
Of the listed — option C in my humble opinion.
How about: “Been there and done it techniques for the conscious entrepreneur”
Hi Alex,
My preference is A. Proven is what I am looking for. Tested could mean tested and found to be wanting, but proven means tested and found successful.
Cheers,
Binod
Hi Alex,
My preference is A. Proven is what I am looking for. Tested could mean tested and found to be wanting, but proven means tested and found successful.
Cheers,
Binod
http://www.OnlineGoalAchiever.com
Don’t Just SET Goals. ACHIEVE Them!
Actually, Alex, I like your original tag line better than the proposed choices. The original tag is a more precise description of your blog content and who you target . Phrases such as principle centered, proven strategies, are pretentious, meanigless and trite.
Good luck,
Pam
For me option “C” is better, easier to understand and short to the point.
“Practical Ideas for Entrepreneurs to Get More Done – Faster Better, Smarter”
smarter is better than easier
Why over do it!
Hi Alex
I’m a great fan of your teleseminar series, having signed up for your 2008-9 course. Rome wasn’t built in a day however….
My day job is building brand strategies for businesses here in New Zealand.
As a professional with over 20 years in branding and marketing, I agree with all of Marc Harty’s 5 points in relation to taglines, especially about focusing on how your positioning makes people feel in relation to your usp. For me all 4 miss the mark as they focus oin the rational aspects of what you do, (the consumers rationalisation for reading your blog) rather than the emotional core which forms the lasting relationship (how what you say makes us feel). To do this a tagline usually has to be sharper, more surprising and more concise, than what you have as options there.
Off the top of my head, a better direction would be something like …. “Breakthrough ideas for internet entrepreneurs” … as for me you are all about smart ideas that break through the clutter. Hope this helps, feel free to email me if you want to dialogue further, free of charge for you Alex… you give so much value in your courses it’s the least I can do. Kind regards
Andrew
I vote for A first, then C.
Hey Alex,
I like “A” the best. Its simple and straight to the point – I think it says what you need and its already “proven”.
Best Regards
Gayle
I like A best. Your blog is broader than marketing tips and A gives that broader statement most succinctly.
Take care,
Liz N
“Cutting Edge Stategies to Accelerate Your Performance: Faster, Better and Easier”
Everyone wants faster, better, easier.
Don’t care for the A, B, C or D choices.
Thanks for all you do.
Donna Marie (woo-Hoo!)
Phildelphia Tiger
http://www.CreatingBalanceInYourLife.com
Alex,
Here are my views…
A: “Proven Strategies for Entrepreneurs Who Want to Get More Done – Faster, Better and Easier” (easier, really?)
B: “Tested Marketing Tips That Boost Your Profits and Productivity – Faster, Better, With Less Human Effort” (unless you can afford a top notch VA, less human effort doesn’t cut it. Besides, isn’t the purpose to build trust and relationshps? How is that accomplished with less human effort?)
Hi Alex,
I’d like to suggest a variation of one of your choices:
Faster, Better and Easier — Strategies for Entrepreneurs
The choices you have are long and a bit cumbersome. They’re not easily memorable. The suggestion above still hits your key points and can be read quickly, understood easily and remembered.
Good luck!
Larry
Option A… but they are all too long.
Hi Alex:
We feel that your INTENTION is to be THE SOURCE and SHORTCUT for your students and readers business successes. So here’s our thought; What’s the most likely common WIIFM statement from the visitors and readers of your blog?
How about this:
“Business Success Simplified: Easier Methods – Faster Results – Bigger Profits – More Freedom Now!”
OR if you want to distill into an easier mantra:
“Business Success Simplified: Easier – Faster – Bigger – Profits & Freedom Now!”
Isn’t this what you wanted as an entrepreneur when you began? Isn’t it still what you want? Isn’t that what all of the alumni want? ;-)
Isn’t that the promise of what you offer?
Gather all the suggestions on the blog and run a poll. Don’t guess or presuppose – dialogue at a deeper level. That’s what you taught us, and it works everytime.
We are very well – just got back from a lovely sunset on Lake Erie, taking a few hours off, enjoying being a couple. enjoying and being grateful for our good fortune, as we continue implementing, implementing, implementing…. The weather’s great in Canada this evening and the universe is unfolding as it should for us.
Which means nothing ever goes as fast as you like it to, BUT it’s just perfect nonetheless.
Our very best wishes to you the wife, kids and of course Abby – Have a GREAT summer…
Danny & Heidi
Hi Alex,
I like “A”. I think “tips” in “B” and “ideas” in “C” don’t fully express the fullness of what you do. I think “strategies” is bigger, more correct, and encompasses the subsets of “ideas” and “tips”. In “D”, “Principle-Centered” is fuzzy…makes me think you might be starting to promote the 7 Habits.
Reggie
I like C because of the word practical. I have known Alex through his email since pre-blog days and he has always been a heartful innovator who tests out, helps design and implements strategies and tools for himself. He passes on what works for him out of many more you can be sure he’s looked at. So the word practical is one that seems to fit.
warmest regards
Jackie
I like C all the way. I’m into getting more done…faster, easier, and better.
I like C – Practical ideas usually means things that are down to earth and are things I can do myself today.
I like C, “Practical Ideas for Entrepreneurs to Get More Done – Faster Better, Easier”
Dear Alex,
I like C, but I would make the tagline live up to its meaning by making it faster, easier and better to transmit its “touchstone” or purpose of what your blog offers:
“Practical Ideas for Entrepreneurs to Get More Done”
That sums pretty much the mission of your blog and it’s easier to remember.
Hope that helps :-)
My best,
@PeterPalatnik
Hi, Alex,
What about something different–like you!?
“Take Your Business To the Next Level by Working Smarter, not Harder”
Thanks for all your great work!
Jeanne
P.S “Marketing Tips That Boost Your Profits and Sales Results Effortlessly!’ also works real good. I would make a decision on what has more weight on what you’re planning to offer to us, your readers: “Marketing Tips” or “Practical Ideas”.
I vote for B. I like things that boost my profits. To me productivity is only helpful in service of greater profits.
Alex,
Just a couple of ideas to mix into your already genius mind…
Proven strategies to explode profits and productivity for principle based entrepreneurs.
or
Proven strategies that exponentially multiply profits and productivity for enlightened entrepreneurs.
Obviously you can mix and match according to your tastes and that of your audience!
All the best,
Carlos
I prefer C.
I agree with Eli:
“Practical Marketing Strategies for Entrepreneurs Who Want to Get More Done.”
I like “A.” Overall it is straightforward and easy to understand. I like the word “proven” over the other adjectives you’ve used and “strategies” is a word that is more action oriented than say, “tips.”
Proven Marketing Tips: Boost Profits & Productivity – Faster, Better, Less Human Effort!
Blessings & Success.
You should combine B and C
On B, drop the “with less human effort” and put the “faster, better, easier” instead.
JoElla
As a small business owner I’m torn between A and B. I like the strength that comes with “proven strategies for entrepreneurs”, but I also like the word “accelerate”, because even in these times, as a small business owner/entrepreneur I know through listening to you and many others that it’s possible to accelerate productivity through the methods you teach; faster, better and with less effort. (I think human hopefully is a given, wouldn’t necessarily need that)
That’s just my opinion.
A
Alex
After reading your blog post and the comments here, I think the one that captures your message best is a hybrid of A and D:
“Proven Strategies to Boost Productivity and Accelerate Profits”
Jeff
I like “A” with a small change.
A: “Proven Strategies for Entrepreneurs Who Want to Get More
Done and Boost Profits – Faster, Better and Easier”
“Proven Marketing Strategies to Boost Productivity and Accelerate Profits”
Of the ones given I definitely prefer “D.”
I vote C.
Thanks for all the great info!
I like A! Just resonates.
Hi Alex,
My vote is for B. I like “Tested marketing tips,” I also think ” with less effort” works better than “less human effort”, I get the feeling that there is more effort required in some other area. You could also just change the “less human effort” to “easier”
J. D.
Could this be the one?
Accelerate Your Productivity and Profits with My Proven Marketing Strategies
I choose “B” maybe because my name begins with B? Yes… AND all of them could be shorter. I actually like “less human effort” ….
Greetings Alex:
Use this combination of A and B: “Proven and Evolving Strategies for Entrepreneurs Who Want to Boost Profits and Productivity…Faster.”
Short and concise, with a TKO punch at the end!
Theoretical Enlightenment for the Online Business Owner
oops didn’t read …sorry have dyslexia ….If I have to choose I guess it would be C.
Hi Alex,
I like C the best. I still don’t think you have the combo quite right yet. I think small business & entrepreneur need to be in the tag line as you provide valuable info to both areas.
Not A because it does not mention whether it helps to make more money. Not D because I don’t know what Principle-Centered Strategies are??
C. Simple, short, to the point and effective. But for clarity I would vote B.
To choose between B and C, I choose B. My vote: B
I like some aspects of option A and some aspects of option B; perhaps combine those into one, such as:
“Proven Tips And Strategies for Entrepreneurs To Boost Profits and Productivity — Do It Faster, Better and Easier!”
I vote for a short concise punchy combo that says it all and uses “proven” (important)
“Proven Strategies for Entrepreneurs to Accelerate Profits and Productivity”
I like B with “Easier” in stead of “Less Human Effort”
Peace & Greetings Alex and THANKS!
Hey, It’s no contest for me as this is my need in a nutshell: C: “Practical Ideas for Entrepreneurs to Get More Done – Faster Better, Easier”
Great Look & Feel…Love that Marketing Online Live 2.0 too!
Thanks again Alex
*************************************************************************
Your Travel Buddy, Greg Snead of Detroit!
http://www.AskYourTravelBuddy.com
“Travel, Adventure and More in Store!”
My vote is for ‘D’.
Have a great holiday weekend.
Best,
J.
I like the original tagline the best.
I prefer C.
Alex, Having observed the evolution of the Brand created by
you , you have earned “Brand Equity” that can come across
stronger . Which means you can get away with terms such as
mandate. Mandatory Marketing Methods by Mandossian may
be too alliterative. Mandated doses, manageable doses? All
subliminal plays on your name.
Having created a Matrix of Marketing Madness out there which
we collectively call the internet begs for a leader who will tell
those willing to listen what works and why . And I get to keep
the shirt on my back too. “Shear madness” or a breath of fresh
air. I prefer to breath.
Just like your Marketing Minute? Established as an authority?
“AlexMandossian present’s the Matrix of Marketing Madness” or
“How I tamed the Internet using Manageable Marketing Mandates”.
Occum has his Razor, Peter has his Principle, Murphy’s Law
and Mandossian’s Marketing Mandates.
Mandossian’s Marketing Mandates
Principle-Centered Strategies that
Turbo Boost Productivity and Profit.
because Principles ethically Mandate
behaviour.
I vote for ‘D’. When I read them all out loud it just made more sense. ‘Accelerate Productivity’ does it for me.
My Suggestion:
“Entrepreneurial Success Tips: More Profits and Productivity With Less Effort”
Alex,
I prefer “B”. I think it says it all.
“D” is very well done and give it a very close 2nd.
To Our Continued Success,
Charles
Ditto “D” for me…”Accelerate Productivity” resonates with who you are appealing to and attracting as your tribe members.
Have a great weekend!
Don W,
Thanks for your vote and your additional tag-line suggestion. It means much to me.
~ Alex
Bret,
Thanks for the “easier” suggestion over “less human effort.” Less is more and even easier to read ;-)
Appreciate you,
~ Alex
Thanks Valerie. Your point is well-taken. Learning so much more from these comments that actually sitting down to write the tag-lines. Go figure!
~ Alex
Great suggestion Bryce. After all the comments are in, I’ll definitely consider your version. I like it a lot.
~ Alex
I also prefer B however D would also work very well
Tony M,
Thanks for your hybrid suggestions. I’ll take it into consideration as soon as I get my goal of 250+ comments.
Appreciate you,
~ Alex
Eli,
Thanks for your candor. I like your hybrid: “Practical Strategies for Entrepreneurs Who Want to Get More Done.” Fewer words and highlights the target audience.
~ Alex
DK,
Thanks for offering a few hybrid suggestions. I amazed at how much I missed in writing these tag-lines.
Appreciated your input,
~ Alex
Dr. Mark,
I’d choose “productivity” over “marketing” because it’s more about what I do and it reaches a wider audience. I’m gone from hard core marketing strategist to ending the self-assessment, human potential movement … and thus, “productivity.”
Will consider your suggestions after my 250th comment :-)
~ Alex
Jeff,
Thanks for: “Proven Strategies to Boost Productivity and Accelerate Profits.” I was thinking of also trying out: “Proven Strategies that Accelerate Productivity and Profits”
Thoughts?
Appreciate you, bro.
~ Alex
Michael W,
Thanks for your suggestion and taking the time to comment further.
~ Alex
Hi Alex,
Actually I like a mixture of A and C the best. What do you think of;
“Proven Strategies for Entrepreneurs to Get More Done – Faster Better and Easier”
Or a mixture of A and B. This variation would be:
“Proven Strategies for Entrepreneurs to Boost Profits and Productivity – Faster, Better and With Less Effort”
I think these could give a more “clean” and to the point message.
Hope this does not confuse things and taht you’ll get inspired instead. Good luck with choosing.
/Lisa
I’m on with A. But Steve’s merging of A & D has merit, too.
How about simply: “Quick Marketing Tips to Boost your Business” ?
I’d read something titled like that.
Not too wordy, but peaks interest.
Not crazy about the “ideas” or “centered” thing.
Ideas makes it sound kind of bland,
and the other one was a mouthfull.
Cheers.
Alex,
I like the word Proven. It’s strong. I also like entrepreneurs, accelerate, profits, and productivity.
So, I think Susanne has tweaked your tagline nicely.
“Proven Strategies for Entrepreneurs to Accelerate Profits and Productivity”
Alex,
I prefer “C”.
It rolls a little easier from the tongue while still letting folks know the purpose.
“D” .
I think that you need to include a reference to internet marketing in order to complete the picture of what you offer.
Alex,
I agree with Becky; do a hybrid:
“Proven Strategies to Boost Profits and Productivity”
You want something concise, powerful and to the point. As they are, each one drags a bit and runs out of meaning and strength. Go with the hybrid.
Best to ya Alex!
Hi Alex,
I like C. It’s clean, crisp and to the point.
I think the word “entrepreneur” can be limiting and yet too generic at the same time. Although I technically am one, that’s not how I think of myself. Your tips, ideas, strategies, and commentaries are not directed solely at entrepreneurs, so why limit your tag line to them.
Starting with your four examples, many people have come up with some great suggestions. Here are the ones that strike me most.
Tweaking the one from Jess is my favorite: “Real World, Power-Packed Marketing Strategies for Profits and Productivity”
Stealth says:
‘a daily helping of insightful ideas served in manageable portions.’
Sharon says:
“Practical Marketing Tips For YOU!”
Gogo says:
“Profits at the Speed of Thought: Get More Done, Faster, Easier, Better …”
adapted from Bill Wardell: “Practical Strategies for Everyone to Get More Done – Faster Better, Easier”
Becki Maxson has a beautiful blend:
“Proven Strategies to Boost Profits and Productivity”
Fred Terlaak says:
“Effective Marketing Strategies For Productive Entrepreneurs” (you’ll note that this is the only one I chose that uses “entrepreneur.”)
Hope this helps in some way.
Thanks for asking.
Mary P
Andy Hussey says:
“Quality advice for quality value producers”
D – I like principles
Definitely “B”.
Tag Line:
Sharing the Secrets of a Success Driven Life for Principle-Centered Entrepreneurs
I vote for “A”. “B” has the word “TEST” which can have negative connotations for some.
“Practical” is almost like, we should have know this already…
Hope this helps.
“D”
Trust is indicated in this tagline more than the others.
Definitely “B”.
A. Proven works for me Alex!
I like “C” the best but I would like to see a contest for the best reader submitted tagline.
ALEX,
Greetings from rural Australia.
As a market researcher in my former life as a city girl, before I became a Classy Rural Gal and started a different type of business altogether in rural Australia, I’m curious as to how you’ll make a decision.
So far, you have 218 responses and they’re all over the place. Plus the numerous amendments to the choices offered.
I’ll stick to the rules and only comment on the choices available because it makes it so much easier for you to assess this response.
I choose B: “Tested Marketing Tips That Boost Your Profits and Productivity – Faster, Better, With Less Human Effort”.
Running an international business from a remote rural village since 1994, with virtually no accessible bookstores and business advice, I was thrilled when my internet connection was finally offered to me in 2001.
Since then, I’ve been a steady buyer of online books, advice and courses, as well as an avid reader of blogs about business.
I’ve also learned to be very wary of the get rich quick schemes, experts who offer nothing but recycled information that I learned as a novice in business, and flamboyant claims about becoming a millionaire within the blink of an eye.
So there are words that I see that I’ve learned to trust.
Tested is one of them. Tested means to me that you’re out in the field and working at the coalface, assessing the response to your tactics/methods from prospects/clients. It also means to me that you’ve made a commitment to eliminate gobbledygook that doesn’t work.
Proven is weak. I can prove anything simply by manipulating the circumstances to suit the result I want to achieve.
As witnessed by scientists who manipulate data to prove their point.
Like the Australian medical researcher, Dr William McBride of Foundation 41, who discovered the abnormal side effects of Thalidomide on unborn children when given to pregnant women for morning sickness. He became famous around the world for this ground breaking discovery.
Then went on to manipulate data on the drug Debendox and was discovered cooking the books to arrive at a different result than the tests proved. His fraud was detected and Dr McBride found himself in court on fraud charges. The verdict – the former eminent medical researcher was found guilty of scientific fraud.
So much for the word ‘proven’.
Tips means I’m perhaps getting something not offered to the general business community. I’m sure that’s not true, but perception is everything.
Boost my profits and productivity. Isn’t this what everyone wants to achieve in business? We all want to make money using the most efficient methods suitable to our particular type of business.
Faster, better, with less human effort. That really zeroes in on the pain factor. Most people think it takes them too long to reach their goals. Spinning your wheels is a common complaint amongst business men and women.
Best wishes, Alex, for being able to make a decision. I commend your bravery for asking for so much feedback. Sometimes too much information is simply too much.
Take care,
CAROL
Carol Jones
Director
Interface Pty Ltd
Designers of the Fitz Like A Glove™ Ironing Board Cover
Our simple solutions for difficult problems are always a joy to use.
Alex-
My vote is for “A”
A. is the way Alex. Clear and concise. God bless.
Hi Alex,
First of all, with much respect – I think they are all too long. However, I like a hybrid of B and C. Here’s what I came up with:
B: “Practical Ideas for Entrepreneurs to Get More Done – Faster, Better, With Less Human Effort”
I think it underscores the practicality of the tips you give us while tying in your tagline that we all know you for – “faster, better, with less human effort”. In these busy days, I think the “less human effort” part is really attractive to small businesspeople.
I hope you find the one that is just perfect for you.
Suzanne
Option “C”. Less is more straight to the point good description of the purpose of your blog. I know just exactly what your subject matter is and the buzz words of faster, better and easier is a great hook!
I think C is best, this is more of what I would take a look at and say “I want to read more.”
I vote for ‘B’.
Vicky,
Thanks for the “I want to read more” suggestion. I’ll think about that each time I write a blog post or email teaser from now on.
Appreciate your comment,
~ Alex
Suzanne,
They’re all too long for tag-lines, you’re right. After I have 250 comments, I’m going to honker down and find the winner from the couple hundred recommendations I got, just like yours.
~ Alex
Carol,
Thanks for your recommendation and detailed explanation. Appreciate your time and caring put into the comment you made. It means much to me.
~ Alex
Darrel,
I didn’t think of “trust” being insinuated in any of the tag-lines I proposed, but it’s a good idea to rethink them through to make sure it’s weaved in there somehow.
Appreciate your comment,
~ Alex
Carla,
Faster, better, easier is better than Faster, better, with less human effort. Fewer words and gets to the heart of the matter; so, your point is well taken. Thanks again.
~ Alex
Mary P,
I’m almost certain I’m taking “entrepreneur” out of the tag-line and focus primarily on the benefits and appeal. Many thanks for your comment.
~ Alex
F,
Great suggestion. I’ll definitely introduce it to my team. Thanks for your comment.
~ Alex
I think D is nearer to your point of view, but could be made a little shorter if possible, whatevet the tagline the info is always great !
Thanks Alex,
Regards Martin UK
I like a combination of the four.
Tested Marketing Tips That Boost Your Profits and Productivity – Better, Faster & Easier.
I preferr “B”.
Everyone is always looking for tips. Tested marketing means that it works!
Boost profits is the ultimate goal! I like faster and less effort.
I’m curious as to how you can deliver
B: “Tested Marketing Tips That Boost Your Profits and Productivity – Faster, Better, With Less Human Effort”
C: Clean, Crisp, Clear, Concise, Creates Curiosity.
“A” resonates with me: “Proven Strategies for Entrepreneurs Who Want to Get More Done – Faster, Better and Easier”
BTW: That would be perfect for a poll at Twtpoll.com
Cheers.
Enjoy the holiday
Alex, I much prefer option B. It is clearer and more concise.
Linda, the Glutenfree Nutritionist
Alex,
C is short, clear and to the point – just like you and your lessons.
Thanks for all you do.
All my best,
Anton
I’m not sure how to vote.
The choices reflect two totally different customer/solutions for me.
Marketing….implies this blog is about marketing.
Productivity…implies this blog is about productivity.
Maybe we should try again. Tell us who your customer is. tell us what problem you think he has…that you can help solve. then we will vote.
As always, Thanks for your work Alex! And for involving others in your planning and implementing.
I prefer D because of the wording in the beginning of “Principle-Centered Strategies…” because it indicates how the thinking process of the information was arrived at, and that it serves a deeper purpose for the users thinking.
Mary
Great Choices Alex.. I Believe – that B is most Welcome and prosperous, but D is also workable.. You’ve done a Great job. Orlando A.
B says it all, Alex; to the point and the word ‘human’ works well.
I love number C; Short, sweet, to the point and with the benefits clearly stated;
Second choice is A for same reasons;
Strongly dislike D.
I like a mix between A and D. “Proven Strategies that boost productivity and accelerate profits”.
I get the proven/tested argument as it relates to research but still think that proven is a stronger word than tested.
Secondly, increased profits are the result of increased productivity – so I changed them around – productivity first, then profits.
And finally, I think that accelerate is a stronger word than boost, so I changed them around too. It’s probably safe to assume that most people’s objective is to make more money – so the money gets the stronger word.
That was fun! Thanks Alex.
Cheers,
Lara
Dear Alex,
I need to speak with you. I am a co-founder of Empower180, along with Sheila Stewart. Sheila was a key note speaker at an event with you in 2008, and we would like to discuss some ideas with you.
Can you please contact me at my email as soon as you can to get this conversation going.
Cheers,
Tonia Lewis.
Thank you, Alex.
I appreciate your interest in my suggestion.
Good luck in your search.
Cheers.
I like the best.
B: “Tested Marketing Tips That Boost Your Profits and Productivity – Faster, Better, With Less Human Effort”
Geoff Farnsworth
Dear Alex, I know it’s a little late but I only heard Marketing Online podcast today and this is my first chance to ‘vote’.
My vote is for C:
Our community of women business owners has told us that practical strategies that they can implement are what they want most.
Thanks also for the inspiration for us to get some community feedback on our own tagline which has been in a flux (and so we’ve been tag-line-less for a while, but no more from today!).
Warm wishes,
Suzi Dafnis
Community Director – Australian Businesswomen’s Network
I always prefer short taglines based on the ’singular idea’ of a brand.
Classic example: Volvo – Singular idea = Safety. Tagline = For Life.
Not sure what your Si is (which for sure is worth clarifying) but a succinct tagline could be:
‘Practical Marketing for Growth and Productivity’ or
‘Smart Marketing for Growth and Productivity’ or
‘Effective Marketing for Growth and Productivity’
Clear, simple, true to who you are.
Thanks always for the inspiration Alex.
James
I personally like the one you have now best. My second vote is B. They key is to communicate what unique promise your blog fullfills, that’s very hard to do in a short tagline most of the time. I usually discourage taglines and recommend you use two to three sentences to communicate what makes you unique and what someone should care (i.e. what will they get).