Humans are influenced by the following 6 major principles. Try to build them into your content and copy.
1) Law of reciprocation: if they do something nice, we feel obligated to give something back.
2) Law of commitment and consistency: if we made a commitment in the past we do all we can to remain committed to those past actions/choices.
UIBC
3) Law of social proof: when we don’t know what to do we look around to see what others are doing; it’s why testimonials work.
4) The liking principal: we do business with people we like. Compliment sincerely and they will like you.
5) Authority: when we don’t know what to do, we look around to people in authority.6) The law of scarcity: is it always going to be available to me, and if it’s not, I better get it now. We want what we can’t have. We want what is scarce. Scarcity drives up our need to have it.
6) The law of scarcity: is it always going to be available to me, and if it’s not, I better get it now. We want what we can’t have. We want what is scarce. Scarcity drives up our need to have it.
At our program, The Ultimate Internet Bootcamp (UIBC), we infuse these principles into all that we do.
My guess is you have examples of using one or more of these 6 principles. Or you have questions about using these. I want to hear them. Leave your comment on this post!
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About Alex Mandossian
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