“When you are able to tell the story of what you or your business does you will vastly increase the connection with the consumer.” – Gary Vaynerchuk
Do you consider yourself a good storyteller? When you meet someone for the first time and they ask you about your business, brand, or product, how do you respond?
The most successful examples of effective social media marketing, video marketing, and even traditional marketing campaigns occur when the consumer is able to latch on to a story that resonates on an emotional level for them.
In the video below from Harvard Business Review, Peter Guber, former CEO and chairman of Sony Pictures, and active chairman and CEO of the Mandalay Entertainment Group, explains why storytelling is so important when it comes to attracting and connecting with consumers. Take a few minutes to watch the video now:
Storytelling is an integral part of business success. It establishes authenticity for you and your business in the minds of your consumers, and helps transform the people who buy your product from consumers to loyal evangelists.
What’s the story behind your business, brand, or product? Tell me in the Facebook Comments section below. Your story is interesting, unique, and worth reading! I look forward to hearing from you.
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