If you want to be more persuasive with your copywriting, there is a 4-part persuasion formula I want to share with you. I learned this formula from one of the world’s greatest copywriters, Gary Bencivenga, who is a mentor, client and dear friend.
Part One: Urgent Problem
If there is no problem, there is nothing to talk about because you can’t offer a solution. Make sure it’s an urgent problem, because urgency makes people more motivated to find a solution.
For example, one offer I used to make when speaking at conferences was an 8-month mentoring program. I would start by talking about the problem of overwhelm.
I’d say, “Listen, I’ll bet you are overwhelmed with too much to do. That’s why I’m [Read more…]