When web site visitors get to the order page, many marketers think, “I’ve got ‘em!” But going to the order page merely demonstrates that a suspect is now a prospect. You can’t celebrate the sale until they click the “buy” button – and what you do on your order page can dramatically influence their decision.
Here are 9 tips for creating more powerful order pages:
1. Make your online order pages like offline direct mail coupons. Many online marketers make the mistake of including only billing information on their order pages. But this focuses the visitor’s attention on how much money is being spent.
Instead, take a cue from offline marketers who include coupons in their direct mail offers. Summarize the offer in your reader’s voice [Read more…]