With the advertising model, content is used to attract and keep visitors at your site. The content is provided for free, and other companies or individuals pay to advertise on your site.
Advertising revenue comes in four forms. Cost per click (CPC) pays you every time a visitor clicks an ad. Cost per impression (CPM) pays you every time a certain number of people see an ad posted on your site.
With lead generation advertising, you get paid for each lead your site generates, and with cost per action (CPA) ads, you get paid every time a visitor takes an action the advertiser sets, such as making a purchase. CPA advertising is similar to affiliate marketing, where you post ads for products you recommend and get paid when a visitors buys the product.
If you’re selling your own products on your website, good content plays a different, but equally important, role. In this scenario, the content you provide is an opportunity for visitors to get to know the quality of information you provide. It also positions you as a trusted and helpful expert.
Good content incorporates the keywords you’re targeting to help boost your web site’s page ranking in search engine results. But it will also appeal to the people who are visiting your site by being fresh, accurate, interesting and insightful. Solid content that provides true value to visitors will generate word of mouth and, ultimately, more traffic.
So where do you get great content? In their excellent free e-book, “Domaining 101,” the domain trading and monetization experts at Protrada identify three primary sources of content.
- Create your own content. If you’re a good writer and you know the subject, you can create your own content. This can be a time-consuming process, but it won’t cost you anything.
- Hire a ghostwriter. Ghostwriters are paid to write content on your behalf – and you can put your name on the work.
To find a ghostwriter, ask colleagues for recommendations. You can also post an ad on www.Elance.com or a similar site frequented by freelancers. Describe what you need, and freelancers will submit their bids for the job. Pick the one that you think will do the best job.
Ideally, you’ll find a handful of freelancers you can work with again and again. The better you get to know each other, the faster and easier future projects will become.
- Purchase PLR. PLR stands for private label rights content. This is generic content that you can use as-is or modify to fit your needs. Common modifications include inserting your targeted keywords, adding your personal touch, rewriting the title or modifying the introduction. You want the final product to be unique and tightly matched to your visitors’ needs.
What lessons and tips have you learned when developing content for your site? Please chime in and share your suggestions below! ~ Alex
Source: Domaining 101, a free e-book from Protrada. Download your copy here.
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